illumin

APRIL 9, 2024

Marketers should place ads alongside relevant content, taking advantage of contextual targeting principles. What so many marketers get wrong is they create a short reel highlighting product features, instead of a narrative that lasts with the audience. TV-style commercials work because they entertain and engage.

Advertising 105

Advertising Advertisers Entertainment Place 105

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. And because it’s rooted in entertainment, brand discovery is easier and more fun. Instead of a linear consumer path, TikTok has created a loop of videos where consumers watch and purchase.

SEO 110

SEO Gen Z User-Generated Entertainment 110

Hubspot Marketing

MAY 1, 2023

Why Consumers Use (& Love) Social Media Before asking social media users what the heck they're doing on social media all day, we asked them to choose the top three reasons they log on in the first place. YouTube users seek out entertainment, education, and inspirational content. Just about one in three U.S.

Gen Z 117

Gen Z Entertainment Education Social Media Marketing 117

Search Engine Land

JANUARY 18, 2024

BrightEdge’s report also shared additional insights about what’s happening with SGE right now: Places is now the most common type of SGE module. Essentially, Places mirrors the local pack and includes prominent citations and user reviews. These show up for ecommerce products in SGE and AI-driven shopping experiences.

Finance 133

Finance eCommerce User-Generated Entertainment 133

Adobe Experience Cloud Blog

SEPTEMBER 7, 2018

Whether it’s your colleague wanting to talk about last night’s sports game, your boss requesting a last-minute status report, or the many phone calls scheduled for the day; all of these things add up and affect your productivity. To be productive and get more done, you need to control your time. Your time is finite. Put it away.

Product 117

Product Thought Leadership Energy Entertainment 117

Hubspot Marketing

APRIL 18, 2022

A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. Over the years, websites have found different ways to inform visitors of a 404 error and channel them back to the right place, some simply, some creatively, and some hilariously.

Entertainment 144

Entertainment Place Shipping Branding 144

Hubspot Marketing

MAY 16, 2023

The strike has also delayed production for many scripted shows. Beyond production, this strike could have a major impact on the TV industry’s bottom line. In 1988, members of the WGA went on strike for 153 days due to disagreements with the AMPTP over residual payments, creative rights, and production cost cuts.

Advertising 99

Advertising Advertisers Entertainment Marketing 99

Hubspot Marketing

NOVEMBER 15, 2023

In other words, social media users want to socialize and social media platforms want to sell, leading to a misalignment between a product and its customer base. However, social media platforms need users to spend as much time on their apps as possible and to continue buying from advertisers in order to remain profitable.

Non-Profit 139

Non-Profit User-Generated Law Entertainment 139

Rock Content

APRIL 30, 2024

Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. And that’s not hyperbole: It truly does feel like magic when you put it in place and watch it fly.” Who are your products for, and what does your ideal customer care about most?

Content Marketing 67

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 67

Sprout Social

APRIL 9, 2024

If your core purpose of social is top-of-funnel brand awareness, then allow your teams to focus on entertaining their audience. If it’s to drive product or service awareness then it should be a mix of entertainment, edutainment and product / service consideration. But I don’t think that’s good enough anymore.

CMO 90

CMO Entertainment Communications Branding 90

Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Hubspot Marketing

DECEMBER 28, 2023

The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. In this ad, HubSpot uses entertainment to sell the benefits of its CRM without being too salesy. Another wonderful touch is how the ad prioritizes narrative over product placement.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. eMarketer predicts that retail will spend $73.55

Retail 105

Retail Shoppers Entertainment Advertising 105

Neil Patel

SEPTEMBER 6, 2021

With innovative products, services, and brands being added to global commerce every day, it’s becoming an increasingly crowded market to operate in. Choosing a smaller platform that caters to high-intent customers will help you cut through some of the noise and deliver a high-quality product or service. Less Competition.

B2C 139

B2C Entertainment Non-Profit Transform 139

Hubspot Marketing

FEBRUARY 13, 2023

Facebook Facebook is used by most (67%) social media marketers but takes second place behind Instagram for engagement and ROI. Social media marketers see Facebook in third place behind both Instagram and TikTok regarding the platform with the highest potential to grow in 2023. Product adoption? But what about bad reviews?

Branding 143

Branding Social Media Marketing User-Generated Entertainment 143

Marketing Insider Group

APRIL 13, 2023

(For example, twice as many companies now compete on customer experience than price or product.) Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. Product This one might seem to be a no-brainer; you have to start with something to sell.

Marketing Mix 133

Marketing Mix Price Finance Promotion 133

Litmus

FEBRUARY 20, 2024

Example 1: Dynamic live poll Add a fresh twist to the subscriber experience by by turning the inbox into a place that captures audience insights and instant feedback. We make good use of these in our Product Pulse newsletter. This makes emails not just a message, but a whole experience on its own.

Entertainment 93

Entertainment Email Marketing Place Management 93

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. In 2024, we’ll see more creators venturing into entrepreneurship, entertainment, or corporate roles. So, what does all this mean for LinkedIn in 2024?

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

CXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. Above all else, make entertaining videos. Table of contents Why should your brand be on TikTok?

Customer 95

Customer Entertainment User-Generated eCommerce 95

Hubspot Marketing

FEBRUARY 6, 2024

Olasimbo says the task was simply to go out and create a fun video without a script or production plan, which is what HubSpot host Medina did. “It She continues, "And what makes that so great is that’s exactly what our channel is trying to accomplish: content that is entertaining and informative but delivered in an easily digestible way.

Gen Z 99

Gen Z Entertainment Education Social Media Marketing 99

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. In 2024, we’ll see more creators venturing into entrepreneurship, entertainment, or corporate roles. So, what does all this mean for LinkedIn in 2024?

Gen Z 111

Gen Z Entertainment Transform User-Generated 111

Businesses Grow

MARCH 4, 2024

Most of us are trying to get a consumer to stop what they’re doing and spend a few moments with us to become aware of an idea, product, or service. Of course AI-generated content will be used to disrupt elections and perpetuate lies, but it can also provide great entertainment value, at almost no cost. Need a keynote speaker?

Entertainment 74

Entertainment Education Place Branding 74

Buffer Marketing

MARCH 14, 2024

  So, it’s true that your restaurant management tool requires a few more steps than someone seeing a new app or product and deciding to try it out, but Instagram is still one of the first places people go to learn about a new brand or tool.  There’s no feature or product too small for a mention.

Energy 105

Energy Entertainment Product Price 105

Martech

AUGUST 4, 2022

They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. She’d been working with Mailchimp since 2014 and with a list of nearly 25,000 subscribers, Cherry Bombe had the tools in place to take control of their messaging.

Customer 97

Customer Entertainment Food Email Marketing 97

Hubspot Marketing

FEBRUARY 6, 2023

Facebook engagement can expand organic reach and place your brand higher in Facebook's News Feed. Post interesting, entertaining, and valuable content. Post interesting, entertaining, and valuable content. Instead, opt to create educational, helpful, and entertaining content. Here's everything marketers need to know.

User-Generated 91

User-Generated Entertainment Education Branding 91

Martech

MAY 16, 2023

Not yet, according to Ricky Ray Butler, CEO of BENlabs, which uses AI to place brands’ products in entertainment and influencer content. These tools] describe their value prop as productivity,” she said. AI requires human supervision As AI evolves, capabilities will expand.

Entertainment 117

Entertainment Marketing Marketers SEO 117

Dana Nicole

OCTOBER 13, 2023

Meta says AI characters on Instagram “can answer your questions, help you be more productive, and keep you entertained.” Productivity Meta has also disclosed that these AI characters will help people become more productive. Again, I can’t comment on whether the chatbot is entertaining.

Entertainment 52

Entertainment User-Generated Health Influencer Marketing 52

Hootsuite

SEPTEMBER 25, 2023

TikTok is a great platform for entertainment and travel-related content Exceptionally high TikTok engagement rates suggest that short-form video is a great way to capture audience attention in these sectors. Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing. Not sure how?

Real Estate 125

Real Estate Food Analytics Entertainment 125

Search Engine Land

MAY 9, 2023

You’re bored, scrolling and looking to be entertained. You can create an audience around keywords, and anybody who searches for a certain keyword will be placed into that audience. Google knows its product well, but advertisers know what our accounts and clients need. That’s to say nothing of the risk of intent being off.

Entertainment 95

Entertainment Advertising Advertisers eCommerce 95

Use Insider

FEBRUARY 16, 2022

The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Global lockdowns heavily impacted imports of “non-essential” products. Simultaneously, the demand for home use products has skyrocketed.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Marketing Insider Group

MAY 23, 2021

Use Entertainment, Gamification, and Incentives. You need high production quality to win virtual audiences over. Above all else, focus on tailoring the event content to the audience’s needs , and put up an excellent production quality to engage your audience. Use Entertainment and Gamification. Host a Virtual Dinner.

Entertainment 123

Entertainment Food Education Communications 123

Hubspot Marketing

MARCH 28, 2023

For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it. The IKEA Place app is a great example of AR product marketing. In addition, Only 8% of U.S.

Entertainment 128

Entertainment Marketing Marketers User-Generated 128

Martech

JULY 10, 2023

The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. You will soon be confronted with the existential question of how to live when you can be in two places simultaneously. Dig deeper: XR + AI: 5 tools driving today’s content revolution 2. That’s right.

Market Trends 132

Market Trends Law Transform User-Generated 132

Neil Patel

APRIL 23, 2021

Suddenly, it sounds like you are walking through the Wild West or wherever this experience is taking place. Extended reality opens a world of opportunities to interact with products, services, and brands. Let customers “try out” a product beforehand. Create new designs or products in a virtual world.

Automobile 123

Automobile Entertainment User-Generated Shoppers 123

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 94% believe video helps consumers better understand their product or service. . Product reviews. People use Facebook for entertainment, fun, inspiration, and to reshare content with others.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

SocialPilot

DECEMBER 6, 2023

Filters Noise Apart from relevancy, social platforms place a strong emphasis on content from your friends, following, and connections. In my case, the platform keeps me entertained with tech and software-related sponsored content. Instagram Reels Instagram’s Reels feature is designed to provide entertainment to its users.

Entertainment 81

Entertainment Fashion User-Generated Analytics 81

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Instead of simply showcasing a product, create content seamlessly incorporating the brand's offerings into your usual style and aesthetic.

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95