SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. This approach is invaluable for in-depth reviews of new or upcoming products to blend technical insight with practical knowledge.

Transform 94

Transform Entertainment Fashion Education 94

Rock Content

SEPTEMBER 8, 2023

The entertainment industry, a realm of creativity and innovation, is currently facing an unprecedented challenge: writers and actors have united in a collective endeavor, engaging in strikes that are sending shockwaves through the landscape of movie marketing. But how does this impact the advertising of film productions?

Transform 88

Transform Entertainment Marketing Marketers 88

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. Modern Millie is a content creator who occasionally features products and services in her YouTube videos, but her content is always sponsored by the items she's mentioning. In the video below, she reviews products sent from Makeup by Mario.

Gen Z 109

Gen Z Influencer Marketing PR User-Generated 109

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive.

Gen Z 113

Gen Z Branding Millennials Transform 113

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95

Hubspot Marketing

APRIL 5, 2024

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. So what is TikTok Live Shopping, and is it the new QVC?

Gen Z 96

Gen Z Millennials Entertainment Manufacturing 96

DirectMail2.0

APRIL 24, 2024

Similarly, in ancient Rome, wax tablets were employed for promotional purposes. Merchants would inscribe messages onto these tablets and distribute them to passersby, offering everything from food to entertainment. These rudimentary methods laid the groundwork for the future of direct marketing.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

Buffer Marketing

APRIL 16, 2024

  Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products. Whereas our accounts used to be all about glossy pictures of our products, we started looking for creative ways to make customers feel like they were enjoying a relaxing day shopping IRL.

Retail 98

Retail Entertainment Promotion Price 98

Unbounce

SEPTEMBER 11, 2023

And that’s exactly what production company World of Wonder did, using AI. As the production company behind mega-hit shows like RuPaul’s Drag Race , the World of Wonder team didn’t have the time and resources to experiment with AI optimization and truly see what their landing pages are made of. But how’d they do it, exactly?

Product 59

Product User-Generated Fashion Entertainment 59

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? started in 1998).

Branding 110

Branding Real Estate eCommerce Copywriting 110

Hubspot Marketing

MARCH 12, 2024

Intrigued, I clicked on the shop link, which took me to the product description within the app. TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. TikTop Shop Features Source 1.

Shipping 82

Shipping Logistics User-Generated Social Media Marketing 82

Digital Marketer

JULY 24, 2023

Over the years, Barbie has undergone various transformations, adapting to changing times and promoting diversity and inclusivity. Despite these efforts, Mattel faced challenges in recent years, struggling to keep up with digital entertainment and other competitors. Not to mention all the city wide press this movie has created.

Branding 86

Branding Entertainment Transform Manufacturing 86

Neil Patel

SEPTEMBER 6, 2021

With innovative products, services, and brands being added to global commerce every day, it’s becoming an increasingly crowded market to operate in. Choosing a smaller platform that caters to high-intent customers will help you cut through some of the noise and deliver a high-quality product or service. Less Competition.

B2C 139

B2C Entertainment Non-Profit Transform 139

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption.

Gen Z 111

Gen Z Inbound Marketing User-Generated Entertainment 111

Marketing Insider Group

APRIL 13, 2023

(For example, twice as many companies now compete on customer experience than price or product.) Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. Product This one might seem to be a no-brainer; you have to start with something to sell.

Marketing Mix 133

Marketing Mix Price Finance Promotion 133

Unbounce

SEPTEMBER 11, 2023

And that’s exactly what production company World of Wonder did, using AI. As the production company behind mega-hit shows like RuPaul’s Drag Race , the World of Wonder team didn’t have the time and resources to experiment with AI optimization and truly see what their landing pages are made of. But how’d they do it, exactly?

Product 52

Product User-Generated Fashion Entertainment 52

Rock Content

FEBRUARY 5, 2024

Use channels for product launches, behind-the-scenes sneak peeks, and quick polls to understand your market. Host exclusive Q&A sessions, product demos, or industry insights directly through this channel. From event reminders to product tags and fundraisers, it’s a game-changer for marketers. But what about marketers?

Entertainment 78

Entertainment Industry Insights Retail Promotion 78

Sprout Social

NOVEMBER 12, 2023

A brand collaboration is a mutually beneficial partnership between two or more businesses that work together to create an experience, product or service to achieve a common goal. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. For example, e.l.f.

Branding 110

Branding Fashion Gen Z Entertainment 110

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Retail 105

Retail Shoppers Entertainment Advertising 105

Rock Content

APRIL 30, 2024

Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. For example, paid advertising via search engines or social media is a solid way to promote your best content. Who are your products for, and what does your ideal customer care about most?

Content Marketing 67

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 67

Backlinko

APRIL 30, 2024

of gross domestic product (GDP) ( SBA ) On average, small businesses have 11.7 It’s the only industry with more than 4 million small businesses. ( SBA ) Small businesses in the US generated $16.2 trillion in revenue in 2021 ( Pew Research Center ) Small firms in the US exported goods worth $546.1 billion, accounting for 34.9%

Finance 68

Finance Retail Health Entertainment 68

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?

Promotion 134

Promotion Advertising Advertisers Thought Leadership 134

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. Let’s get started. Below are some tips to keep in mind.

Entertainment 131

Entertainment User-Generated Gen Z Transform 131

Hubspot Marketing

FEBRUARY 13, 2023

This is worth mentioning since nearly nine out of ten consumers read reviews before buying a product. The most productive communities are strategically designed to spark conversations. Social media communities are valuable tools for self-promotion — but if that's all you're using them for, you'll eventually drive customers away.

Branding 143

Branding Social Media Marketing User-Generated Entertainment 143

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Product tutorial. Product reviews and unboxings. Product tutorial. Consumers want to see your products in action. In your videos, create easy-to-follow tutorials that demonstrate the efficacy of your products.

Entertainment 129

Entertainment Education Food User-Generated 129

Buffer Marketing

MAY 2, 2024

Get sponsorships and offer User-Generated Content User-generated Content or UGC is any content a creator produces about a brand or its products or services. And when people see other people like themselves sharing helpful information about a product or service that can solve a problem they have, viewers are more likely to act. 

eBook 56

eBook Transform Advertisers Customer 56

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 94% believe video helps consumers better understand their product or service. . Product reviews. Promote New Videos on Social. 93% say it’s an integral part of their strategy. Source: Wyzowl.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Use Insider

FEBRUARY 16, 2022

Global lockdowns heavily impacted imports of “non-essential” products. Simultaneously, the demand for home use products has skyrocketed. With self-quarantining, a rise in work from home, and mandated lockdowns, consumers are more concerned with entertainment, improving life at home, and productivity than ever before.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Martech

MAY 18, 2023

Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content. Key takeaways: Promoting customer engagement is a better long-term content marketing strategy but requires patience and consistency. Avoid having “sales breath” in your content by only promoting products.

Content Marketing 127

Content Marketing Health Inbound Marketing Marketing 127

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Promotion 57

Promotion Fashion User-Generated Entertainment 57

Search Engine Land

OCTOBER 26, 2023

To conduct this analysis, I divided the 100 keywords into specific categories: Electronics , Health and Beauty , Entertainment , and more. Consider them an indicator of user and website endorsement for your content and products. If a specific blog post or product garners a substantial increase in links, it signals user appreciation.

SEO 120

SEO Health Entertainment eCommerce 120

Sprout Social

JUNE 17, 2020

Plan content production. Know what post-production entails. Schedule & promote the videos. They may start on a product page on the website and then branch out to land in a social ad. In the below product video, it highlights one feature on a bag that addresses a common issue people face when traveling.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Hootsuite

SEPTEMBER 25, 2023

TikTok is a great platform for entertainment and travel-related content Exceptionally high TikTok engagement rates suggest that short-form video is a great way to capture audience attention in these sectors. If you operate in one of these industries and haven’t started using TikTok to promote your business yet, you might be missing out!

Real Estate 125

Real Estate Food Analytics Entertainment 125

CXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. Above all else, make entertaining videos. Table of contents Why should your brand be on TikTok? content receivers).

Customer 95

Customer Entertainment User-Generated eCommerce 95

Customers.ai

AUGUST 29, 2022

A typical funnel has four stages: Awareness, where you introduce prospects to your business, products, and services Consideration, where you share solutions and provide value to prospects Conversion, where you prompt prospects to make a purchase or sign up for a service Loyalty, where you persuade existing customers to make repeat purchases.

Customer Journey 103

Customer Journey Entertainment Social Media Marketing User-Generated 103

Buffer Marketing

MAY 23, 2022

Customers are also more likely to see promotions and deals that get sent straight to their inbox while they may not be catching all of your brand’s social media posts on their feed, making email the most direct link to your customers. Creating more informative and personalized emails is something any business can absolutely achieve.

Email Marketing 110

Email Marketing Entertainment Marketing Marketers 110

Hubspot Marketing

MARCH 28, 2023

For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it. The IKEA Place app is a great example of AR product marketing. Gucci Town is a great example of an immersive VR brand experience.

Entertainment 128

Entertainment Marketing Marketers User-Generated 128