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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

Unlike aggressive sales tactics, newsletters focus on education and entertainment, fostering subscriber engagement and maintaining a strong connection with your audience. Personalizing Your Email Campaigns Personalization is a powerful tool in email marketing.

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The Marketer's Guide to Segmentation, Targeting, & Positioning

Hubspot Marketing

You can segment your audience based on one or more of these criteria: Demographics , which typically answer the question of who your buyer is (e.g. Lifestyle traits , such as hobbies, entertainment preferences, and non-work activities. Examples of Great Market Segmentation and Positioning. Panera Bread.

Food 145
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Marketing and Finance: A Match Made in Heaven!

Adobe Experience Cloud Blog

While it might be entertaining to tell you about my least favorite department, today’s blog post is about one of my favorites. At some point in the year the CEO will definitely ask finance, “Hey, are we investing too much in marketing?” Yeah, those ones!

Finance 134
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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Revamp your brand perception to appeal to your new market. Conduct a Market Analysis. Expand your team to handle the larger content workload.

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AI and machine learning in marketing: Are you deploying the right models? 

Martech

Amazon, Netflix and Google have set the standard for what customers have come to expect from technology and marketing. Netflix wades through years of your entertainment choices and immediately suggests the next shows you’ll want to binge-watch. Understanding what you want to accomplish – market segmentation, competitive analysis, etc.

Marketing 133
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The customer data platform market

Martech

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data.

Customer 117
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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

Your audience comes to your content with an agenda – they want to be educated, or perhaps just entertained. The remaining chapters address ways to multiply the effectiveness of your content by adapting your messages to various contexts, i.e., market segments and the different stages of the buying cycle.