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How millennials use social media: What marketers need to know

Sprout Social

We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. Millennials were the earliest adopters of some of the networks that have become global behemoths. How to reach Millennials on social media On social, Millennials look for connection.

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

billion , influencer marketing in Australia is transforming not only how people engage but how they spend. Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Michael is known and beloved among his 2.6

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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. Influencer marketing is another area where Instagram shines.

Gen Z 101
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Today, the creator economy is worth $250 billion (yes, thats billion with a b). By 2027, that figure is expected to balloon to $500 billion.

Gen Z 96
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23 Social Media Content Types to Break the Boring Content Cycle

SocialPilot

Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Here’s what’s working and where to use it.

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

Users are most interested in entertaining content, influencer partnerships, contests and giveaways. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change.

Gen Z 65
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Millennials: seven hours and 45 minutes. Pinterest statistics for Australia Pinterest has transformed search, shopping and saving by making the process entirely visual and enabling users to explore and curate images and videos into custom boards. X is also more popular among Millennials than other social media networks.

Gen Z 57