Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

OCTOBER 18, 2024

I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Entertainment/Speaker Fees Marketers spend 15% of an event budget on average on speakers and entertainment.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

Social Media Marketing 142

Social Media Marketing Entertainment Communications Marketing 142

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. Learn about promotions or discounts.

Social Media Marketing 145

Social Media Marketing Key Performance Indicator Marketing Marketers 145

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketing 52

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 87

B2C Social Media Marketing User-Generated Entertainment 87

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Some of the perks of organic social media?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Dig deeper: What is social media marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hubspot Marketing

OCTOBER 2, 2018

Marketing on social is not just a trend, it’s a powerful industry technique that is here to stay and will help you reach more people all over the world. How to Set Social Media Marketing Campaign Goals. A great example of using social media marketing to raise brand awareness is Apple’s “Shot On iPhone” campaign.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Promotion 112

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. Tuesday : 56 p.m. Friday : 310 p.m.

Entertainment 102

Entertainment Gen Z Millennials User-Generated 102

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Aspiration Marketing

APRIL 6, 2023

Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise. They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation.

Entertainment 246

Entertainment Education Promotion Branding 246

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Running promotions and contests.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Non-Profit 112

Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? This depends on your goals, your traffic-handling capabilities, your audience and your resources.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Martech

JULY 24, 2024

What does this mean for marketers? The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. A lot of it is about media coverage, and more fans watching through streaming. In the U.S., Some would argue slowly, but it’s definitely happening.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Avoid overly scripted or forced promotions that scream “advertisement.” They felt less like ads and more like entertaining content that happened to feature a brand.

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 97

Social Media Marketing User-Generated Marketing Marketers 97

Buffer Marketing

JANUARY 20, 2025

“People tend to look for their closest friends in Stories, use Explore to discover new content and creators, and be entertained in reels,” Mosseri explains. People’s behavior tends to differ in different areas of the app. With that in mind: here’s how it works.

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Hootsuite

JANUARY 13, 2022

New kids on the block, like TikTok, are making a huge impact on social media right now, but one video-sharing platform still rules all: Youtube. If you want to harness the platform’s potential, learning how to promote your channel is a must. How to promote your YouTube channel: 30 tactics that work. Is it entertaining?

Promotion 145

Promotion User-Generated SEO Analytics 145

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 94

Social Media Marketing Marketing Strategy B2C Marketing 94

Hootsuite

MARCH 21, 2025

If youd prefer to set things up manually and adjust them to work with specific campaigns or seasonal promotions, you can do that using the options on the left of the screen. In order to build relationships that drive Instagram sales, you need to focus on providing solid entertainment value for your audience. Try it free today.

eCommerce 98

eCommerce Shoppers User-Generated Entertainment 98

Hootsuite

MAY 31, 2022

This is likely thanks to the platform’s focus on educational content over pure entertainment. Pinterest is the 14th largest social network in the world. If you want to promote products on Pinterest, you need to know what your audience can afford. 45% of social users in the U.S. Women aged 25-34 make up 29.1%

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. TikTok thrives on entertaining, short-form, and creative content. It’s called a “Promote campaign.” 56 percent of TikTok users in the U.S.

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Hootsuite

MAY 1, 2025

Promoted by the right partners, it encouraged fans to show off their most personalized pairs, highlighting just how creative and customizable the product could be. Cause marketing Because sometimes social media marketing should be about more than just selling products. One standout example? The takeaway?

Influencer Marketing 95

Influencer Marketing Affiliate Marketing Marketing Marketers 95

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. Turn it into a GIF.

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

Sprout Social

MAY 14, 2025

Social media usage demographics in Australia As social media continues to evolve, Australians arent just using it to chat with friends and familytheyre using it to stay connected to the world around them. Marketers can capitalise on these frequent visits by promoting bite-sized content in the Discover feed.

Gen Z 75

Gen Z Millennials User-Generated Entertainment 75

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Heres how to increase your YouTube subscribers and promote your YouTube channel. There are 65.3 Sign up free today.

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025? billion in 2025.

Gen Z 93

Gen Z Millennials Social Media Marketing User-Generated 93

Vertical Response

JULY 7, 2024

Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. To succeed on TikTok, brands need to focus on creating entertaining and engaging content that hooks viewers within the first few seconds. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Known for its quick updates and trending topics, Twitter is widely used for news, entertainment, and global conversations. Most third-party scheduling tools also support Twitter scheduling.

Gen Z 111

Gen Z User-Generated Advertising Advertisers 111

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Just look at this!

Promotion 98

Promotion Marketing Marketers Advertising 98

Hubspot Marketing

NOVEMBER 4, 2024

Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. According to GWI, it’s the social media platform with the highest cultural impact. Promote your product content with ads.

Product 110

Product User-Generated eCommerce Shipping 110