Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. Learn about promotions or discounts.

Social Media Marketing 127

Social Media Marketing Key Performance Indicator Marketing Marketers 127

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

Social Media Marketing 106

Social Media Marketing Communications Entertainment Marketing 106

Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? This depends on your goals, your traffic-handling capabilities, your audience and your resources.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

Promotion 145

Promotion User-Generated Place Entertainment 145

Aspiration Marketing

APRIL 6, 2023

Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise. They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation.

Entertainment 213

Entertainment Education Promotion Branding 213

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Running promotions and contests.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Brands leveraged the record-breaking viewership (123.7 Image: Sprinklr.

Transform 123

Transform Entertainment Social Media Marketing Marketing 123

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. Another trend in the pipeline is the rise of audio formats on social media. Social Quarterly: Q4 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

SEPTEMBER 25, 2023

If you run social media for a school, college, or university and struggle to get your engagement rates up to the industry average, here are some tips that will help. If you operate in one of these industries and haven’t started using TikTok to promote your business yet, you might be missing out!

Real Estate 125

Real Estate Food Analytics Entertainment 125

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? But what about businesses — what do they think about social commerce? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Hubspot Marketing

MARCH 12, 2024

According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% Influencer marketing can be a powerful strategy for promoting your TikTok Shop.

Shipping 81

Shipping Logistics User-Generated Social Media Marketing 81

Backlinko

APRIL 30, 2024

By year 2, 32.8% of new businesses fail. ( BLS ) Between 1994 and 2020, an average of 67.7% of newly established businesses managed to survive for a minimum of two years. (

Finance 68

Finance Retail Health Entertainment 68

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 97

Social Media Marketing Key Performance Indicator Influencer Marketing Management 97

Customers.ai

AUGUST 29, 2022

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land.

Customer Journey 103

Customer Journey Entertainment Social Media Marketing User-Generated 103

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?

Promotion 134

Promotion Advertising Advertisers Thought Leadership 134

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Marketing Insider Group

JANUARY 21, 2022

Knowing this, it’s important not to take a universal approach to social media marketing. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media Marketing 127

Social Media Marketing Entertainment Analytics Industry Insights 127

Martech

AUGUST 2, 2023

. “Maybe they don’t get 50% market share; maybe it’s 10% and that’s still enough to create impact and engagment.” Here’s your audience — now figure out how to entertain them.” “Really across any rights-holder or media entity,” said SponsorUnited’s Lynch.

Entertainment 90

Entertainment User-Generated Social Media Marketing CMO 90

Neil Patel

AUGUST 12, 2021

Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. This article will help you understand how to use your existing resources and create a strategic restaurant marketing plan to grow your digital reach. Use Promotions.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? Social media and other sources have offered an inexpensive way for SMEs to reach a much wider audience. Social Media Marketing.

Transform 82

Transform eCommerce Retail Entertainment 82

Rock Content

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

Entertainment 73

Entertainment Social Media Marketing User-Generated Promotion 73

Hubspot Marketing

MAY 16, 2023

A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. While users can still post photos to Instagram, the platform mainly promotes Reels and video stories. Pros and Cons Pros Videos can be longer than on other social platforms.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Let’s get started. Moreover, 47.4%

Entertainment 133

Entertainment User-Generated Gen Z Transform 133

Buffer Marketing

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Management 85

Management Social Media Marketing Finance User-Generated 85

Hubspot Marketing

APRIL 5, 2024

If your live stream is engaging and entertaining, viewers will want to follow your account to tune in for more. All of this keeps your audience entertained and will attract followers. 38% of millennials in the UK and US have purchased via a social media platform. They also answer questions from viewers in the comments.

Gen Z 95

Gen Z Millennials Entertainment Manufacturing 95

Rock Content

SEPTEMBER 27, 2023

Unprecedented entertainment industry strikes didn’t just affect movie production. They also rocked marketing , upending how things have been done for decades and bringing new ideas and tactics. In fact, many have spent over 50% of a movie’s production budget on promotional efforts. Some films tanked as a result.

Copywriting 70

Copywriting Marketing Marketers Promotion 70

Buffer Marketing

APRIL 10, 2024

To maximize your earnings with Live Badges, consider the following tips: Promote your upcoming live broadcast : Let your followers know when you'll be going live and what topics you'll discuss. You can promote your subscription offerings on Instagram and direct your followers to your chosen platform to sign up.

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Buffer Marketing

MAY 2, 2024

Promote affiliate products Affiliate marketing is the promotion of products and services for a commission on each sale. How to start promoting affiliate products  Get started by finding programs aligned with your brand and audience. Affiliate promotions are often based on honest reviews about products.

Affiliate Marketing 69

Affiliate Marketing Manufacturing User-Generated Promotion 69

Buffer Marketing

APRIL 16, 2024

At its most basic, that means ensuring our staff is well-trained on our offerings and aware of the products and promotions we’re posting about on social media. We use our posts as the hook to get people interested with entertaining or educational content and then make sure to tag every item included.

Retail 98

Retail Entertainment Promotion Price 98

Buffer Marketing

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. 8 ideas to take your email marketing to the next level The key to a successful email is having something interesting and appealing to say.

Email Marketing 110

Email Marketing Entertainment Marketing Marketers 110

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Media businesses can expect consistently high engagement nearly every day between 6 and 11 a.m.

Entertainment 109

Entertainment Gen Z Education Food 109

Digital Marketer

NOVEMBER 17, 2022

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.? Social Media Marketing. Social media marketing has made several things easier for digital marketers. Click Here.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86