Hubspot Marketing

AUGUST 20, 2019

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels. Social Media Marketing Statistics/Data 2019.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system.

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Some of the perks of organic social media?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. percent of users.

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. Activity.  Posts

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Buffer Marketing

NOVEMBER 14, 2024

💡 Remember : If you’re a small business, remember that your social media marketing voice shouldn’t differ vastly from your general brand voice. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Marketing Insider Group

JANUARY 14, 2025

Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers. For instance, LinkedIn is ideal for reaching professionals and B2B audiences, while TikTok appeals to younger generations with short, entertaining videos.

Thought Leadership 119

Thought Leadership Entertainment Analytics Social Media Marketing 119

Sprout Social

DECEMBER 28, 2016

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. On top of that, the clips are extremely entertaining. Why It Worked. Lowe’s.

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketers 112

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Vertical Response

JULY 7, 2024

Selecting the right social media platforms depends on understanding your target audience, aligning with marketing goals, and conducting competitive analysis to identify effective channels for maximizing reach and engagement. billion logged-in users each month, YouTube offers a vast audience for brands to connect with.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

DECEMBER 20, 2024

Here are some tips to help you create branded content that resonates with TikTok users and achieves your business goals: Know your audience : Its crucial to understand who your target audience is on TikTok before you start creating content. Schedule a demo to understand more about how it can optimize your TikTok influencer marketing.

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Buffer Marketing

MARCH 26, 2025

In October 2024, I participated and generated 300,000 impressions across 31 posts. Despite generating "only" 83,000 impressions (compared to October’s 300,000), the quality of engagement landed me my first brand partnership just 21 days in. Despite lower impressions, it generated the highest number of comments (68).

Transform 108

Transform User-Generated Entertainment Branding 108

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Martech

JULY 24, 2024

What does this mean for marketers? The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. A lot of it is about media coverage, and more fans watching through streaming. They might be engaging with teams on social media. In the U.S.,

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions. Generate leads?

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Hubspot Marketing

OCTOBER 2, 2018

Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide. alone, 77% of the population has a social media account of some kind. In fact, investments in social media advertising across the world are projected to grow to about 48 billion U.S.

Social Media Marketing 112

Social Media Marketing Marketers Marketing Promotion 112

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. It’s a win-win.

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

Hootsuite

OCTOBER 30, 2024

Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts.

Management 123

Management Entertainment User-Generated Analytics 123

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success.  

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks.

User-Generated 87

User-Generated Influencer Marketing Marketers Marketing 87

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. . <p

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. 433 million users are nothing to sniff at either.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Buffer Marketing

OCTOBER 29, 2024

As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial. Engagement-heavy posts are more likely to appear at the top of your followers' feeds because Instagram wants to show users content they are most likely to interact with.

User-Generated 129

User-Generated Analytics Education Finance 129

Lynton Web

FEBRUARY 21, 2024

billion social media users : Reddit, Snapchat, TikTok, Instagram, Pinterest, and more. Benefits of Social Media Using social media gives you access to an audience you may not have tapped into with other traditional forms of marketing.

Social Media Marketing 102

Social Media Marketing Marketers Marketing Thought Leadership 102

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 97

Social Media Marketing User-Generated Marketers Marketing 97

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 112

Social Media Marketing Marketers Marketing Non-Profit 112

Buffer Marketing

JANUARY 9, 2025

TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. 56 percent of TikTok users in the U.S. 56 percent of TikTok users in the U.S. TikTok thrives on entertaining, short-form, and creative content.

Advertisers 107

Advertisers Advertising User-Generated Gen Z 107

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling).

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 94

Social Media Marketing Marketing Strategy Marketers Marketing 94

Rock Content

OCTOBER 12, 2023

Here, we’ll go over everything you need to know about social media marketing for contractors to drive traffic, attract clients, and boost your bottom line. Choosing the Right Social Media Platforms According to research, around 79 percent of American consumers had one or more active social media profiles as of 2019.

Social Media Marketing 96

Social Media Marketing Copywriting Marketers Marketing 96

Buffer Marketing

AUGUST 28, 2024

Think user generated content (UGC) , memes, and polls. Skincare company Hibiscus Monkey is a good example of an A+ Facebook marketing. They often create content around social proof , details about their product formulation, and time-sensitive content that’d spark a conversation. Few videos mention their products.

Entertainment 102

Entertainment Education User-Generated SEO 102

SocialPilot

JANUARY 21, 2025

What is a Social Media Analytics Dashboard? A social media analytics dashboard is a centralized tool that consolidates all the key social media performance metrics across all platforms, allowing users to track, measure, and analyze the effectiveness of their social media campaigns in real time.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110