Marketing Insider Group

NOVEMBER 12, 2019

The workers of 2020 and beyond favor a more balanced approach – working smarter rather than harder, with more importance placed on the value of mental health and general wellness. What does this have to do with events?

Millennials 111

Millennials Event Marketing Food Entertainment 111

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Thought Leadership 134

Thought Leadership Inbound Marketing PR Marketers 134

Marketing Insider Group

MARCH 23, 2020

The health of your website (and your brand overall) can be assessed based on whether your organic search traffic is down, flat or up. For me that includes: Content Marketing articles 1x per week. Marketing Strategy articles 1x per week. Event marketing , or employee activation articles 1x per week.

Thought Leadership 145

Thought Leadership Customer SEO Digital Marketing 145

Rock Content

MAY 5, 2020

In response to Coronavirus, and amid the fear of attending and sponsoring large events, many marketing teams are now forced to switch gears and think of alternative tactics away from event marketing, to accelerate pipeline while keeping the health of others in mind.

Manufacturing 124

Manufacturing Food Promotion Education 124

Customers.ai

NOVEMBER 14, 2023

Key Trends in Website Visitor Identification Benefits of Website Visitor Identification How Website Visitor Identification Can Enhance Lead Generation Success Story: DTC Health & Wellness Brand Website Visitor Identification FAQs What is Website Visitor Identification? What role does website visitor identification play in event marketing?

User-Generated 122

User-Generated Health B2C Analytics 122

Martech

NOVEMBER 21, 2022

Dig deeper: How Special Olympics is supporting digital health and strength. Nielsen ) 95 : Percentage of sports fans worldwide aware of the World Cup (Highest of any event). Influence. 1 in 2: Average number of people in 34 nations planning to watch who expect to buy World Cup merchandise. Audience and awareness.

Health 114

Health Marketers Marketing Advertisers 114

Martech

APRIL 13, 2022

With marketers saying there is only a 50% chance they’d be willing to attend an in-person event, it is clear virtual ones are here to stay. Setting aside health safety issues, they are easier to attend and less-expensive to execute. Why we care.

Management 98

Management Health Digital Marketing Branding 98

Hubspot Marketing

JANUARY 7, 2024

Event Marketing Company-run events are a popular way to interact with and entertain potential customers and clients. Event marketing brings together your community, delights your customers, and puts a friendly face to your brand name — especially for B2B marketers.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Martech

AUGUST 24, 2021

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic.

Food 128

Food Health Marketers Marketing 128

Marketing Insider Group

JANUARY 10, 2022

The Covid health crisis has completely changed the way people work, making remote scenarios the norm, limiting travel options, and eliminating many traditional business gatherings and events. This is also the likely path for events as well.

Finance 124

Finance Health Promotion Education 124

Pam Didner

APRIL 16, 2021

Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. The event industry will have a strong comeback in the near future. If you are event marketers, just get ready!! in February?

Marketers 96

Marketers Marketing Communications Manufacturing 96

Marketing Insider Group

JULY 15, 2020

But in a pandemic-free world, are there particular benefits that hosting a virtual or hybrid event (a blend of live and virtual) can bring to a business? In the absence of a global health crisis, hosting virtual or hybrid events offers tremendous benefits for event organizers, speakers, attendees, and partners as well.

Logistics 144

Logistics User-Generated Health Analytics 144

SocialPilot

JANUARY 26, 2024

” “Develop a theme for a podcast series on mental health and wellness, focusing on topics like mindfulness, work-life balance, and stress management, aimed at [Target Audience].” You can use AI to ensure your event campaign is properly planned and the assets required are created keeping your brand guidelines in mind.

Transform 105

Transform User-Generated Marketers Marketing 105

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Vertical Response

JANUARY 18, 2025

For example, personalized email subject lines conveying urgency can lead to higher open rates and consumer action in event marketing content marketing. Social Media’s Role in FOMO Social media plays a pivotal role in amplifying FOMO.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Hubspot Marketing

NOVEMBER 8, 2023

To promote organic food chain Dohtonbori, they launched Fast Food Aid, a pharmacy-inspired pop-up that offers a selection of health supplements aimed at junk food lovers. Fast Food Aid Creative directors Ikkyu and Junya Sato noticed that young adults in Harajuku had a serious fast food problem — and they decided to do something about it.

COS 105

COS Food Transform Direct Mail 105

Customers.ai

DECEMBER 4, 2023

Whether it’s prompting a visit to a website, making a purchase, or attending an event, a well-crafted CTA guides recipients on the desired next steps, driving measurable outcomes. Event Marketing Event marketing offers that direct engagement and brand exposure that no other channel can.

Outbound Marketing 87

Outbound Marketing Direct Mail Inbound Marketing Marketers 87

Martech

JANUARY 3, 2022

“The step was taken as an additional safety measure to the current health protocols that have been put in place for CES,” said the Consumer Technology Association in a release. CES, the major tech trade show originally scheduled for January 5 through 8 will, now close one day early die to COVID-19 concerns.

Health 114

Health Retail Place Event Marketing 114

Econsultancy

DECEMBER 13, 2021

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. 44% of B2B marketers have ‘completely changed’ their marketing channel mix since the pandemic began.

Advertising 52

Advertising Advertisers Retail Shoppers 52