Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

DECEMBER 21, 2023

Here are four key steps in planning for your digital event. Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience. After the event, you should also have team members who can perform analytics and draw insights from event data.

Logistics 110

Logistics Law User-Generated Education 110

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Content Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

Hootsuite

MARCH 26, 2020

Here’s a rundown of the different kinds of online business events your company can host. Have a product or service that needs some explaining? This type of event can be used to launch a new product, answer frequently-asked questions, or reveal different use cases. Tips for hosting virtual events.

Promotion 145

Promotion Logistics Analytics Place 145

Set Up

DECEMBER 6, 2022

For example, Lean Cuisine had a “#WeighThis” campaign where they asked women to “weigh in” on topics not related to weight, and did not offer their product once. Not only were there products to purchase, but the picture stations similar to pop-up museums were free marketing for the entire experience.

Logistics 52

Logistics Marketing Marketers Event Marketing 52

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Logistics also can be complicated. Therefore, it is essential to assemble an experienced team.

Branding 52

Branding PR Copywriting Logistics 52

Martech

MAY 27, 2025

We flooded inboxes with invites and turned thoughtful educational experiences into thinly veiled product pitches. Dig deeper: How 3 companies are reinventing event marketing with SoLoMo 3. We wondered if we’d ever see the need to return to in-person events.But, you know what they say about too much of a good thing.

Logistics 113

Logistics Event Marketing Energy Education 113

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Management. Psychology.

PR 144

PR Social Media Marketing Marketing Marketers 144

Duct Tape Marketing

JULY 20, 2023

Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] 03:09] What are some of the most successful kinds of event marketing strategies that you’ve seen implemented and that you’ve probably implemented on behalf of some of your clients? [04:19]

Food 68

Food Event Marketing Entertainment Marketing Mix 68

On24- CMO Confessions

SEPTEMBER 10, 2020

Technology in Marketing. On-the-Job Marketing Training. Excitement for the Future of B2B Marketing. The Digital-First Future of Event Marketing. Marketing Pet Peeves. So, I’m really excited about what the future holds for a lot of us and B2B marketing. Tech CMO vs. Agency CMO. Cheri Keith: Hmm.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

Econsultancy

DECEMBER 13, 2021

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. UK ad market expected to be the second highest for growth in 2021. share of revenue. in June 2021, up from $0.93

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JULY 9, 2024

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity.

Event Marketing 73

Event Marketing Logistics Whitepaper Marketing 73

Hubspot Marketing

SEPTEMBER 30, 2024

This is where event organizers play a crucial role — not just in coordinating logistics or securing speakers, but in creating environments that encourage meaningful connections among attendees. Play isn’t only a childhood playtime, it offers amazing benefits that can increase creativity, productivity, and imagination.

Logistics 108

Logistics Transform Event Marketing Communications 108