Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 123

CMO Traditional Marketing Communications Marketing 123

Marketing Insider Group

JUNE 25, 2019

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

Event Marketing 111

Event Marketing Marketing Marketers Promotion 111

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing 110

Event Marketing Marketing Marketers PR 110

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. How are you planning on promoting your event?

Event Marketing 122

Event Marketing Logistics Direct Mail Promotion 122

Adobe Experience Cloud Blog

MAY 8, 2013

It stands out from all the text promotion companies typically do, helps tell a story, and gives event attendees all the information they need in a short amount of time. Visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy.

Promotion 134

Promotion Real Estate Logistics Event Marketing 134

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. More than simply promoting their products and services, brands can support other companies and people.

Event Marketing 115

Event Marketing B2C Promotion Marketing 115

SmartBrief - Marketing

OCTOBER 21, 2024

Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business. This article discusses four effective ways that can help your new business thrive in a competitive market and reach more customers. Your event is focused on marketing your business.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

Promotion 134

Promotion Thought Leadership eBook Event Marketing 134

Marketing Insider Group

MAY 21, 2014

” It is because the event team thinks multi-format , multi-channel and a steady and continuous promotion of great content. The event is seen more like a conversation that continues well before and long after the physical part. This obviously extends the event. Event Advice From The Masters.

Event Marketing 111

Event Marketing Marketing Marketers Fashion 111

Martech

JANUARY 7, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. For this prompt, try selecting the marketing manager persona.

Key Performance Indicator 108

Key Performance Indicator Logistics Marketing Marketers 108

Marketing Insider Group

OCTOBER 21, 2019

There are a lot of moving pieces that go into successful event planning. Your marketing strategy is one of them. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing?

Event Marketing 100

Event Marketing Millennials Fashion Marketing 100

Rock Content

OCTOBER 18, 2016

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.

Event Marketing 108

Event Marketing Retail Marketers Marketing 108

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy.

Event Marketing 73

Event Marketing Marketing Strategy Finance Entertainment 73

Marketing Insider Group

JULY 17, 2017

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers.

Event Marketing 39

Event Marketing Marketing Marketers Digital Marketing 39

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door.

Promotion 111

Promotion User-Generated Price Energy 111

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Before the Event.

Event Marketing 77

Event Marketing CMO CRM Marketing 77

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important?

Event Marketing 59

Event Marketing Marketing Marketers Energy 59

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They take less time to plan and promote.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

Key Performance Indicator 106

Key Performance Indicator Analytics Social Media Marketing Advertisers 106

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

JANUARY 28, 2025

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, thats when smart marketing spend becomes more critical than ever. Table of Contents What is marketing spend optimization?

Non-Profit 63

Non-Profit Transform Marketing Marketers 63

Hubspot Marketing

OCTOBER 17, 2019

How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!". To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Glossier, I'm looking at you.). The free option?

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. This is John Jantsch. My guest today is Nick Bennett.

Transform 71

Transform B2C Influencer Marketing Marketing 71

Adobe Experience Cloud Blog

JUNE 19, 2013

Author: Leo Dirr How do you meet your marketing goals with a small staff and a tight budget? It’s a crucial question almost every marketing team on the planet is struggling with right now. Our strategy boils down to one odd, little word: co-marketing. Co-Marketing, Briefly Defined. Easy answers are tough to find.

Thought Leadership 134

Thought Leadership CMO Marketing Marketers 134

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Personalize Communications. Use Segmentation and Personas. Demographics.

Communications 139

Communications Marketing Marketers Promotion 139

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. No other event attracts exactly this mix of personalities.

Transform 131

Transform Event Marketing Marketing Marketers 131

Hubspot Marketing

JUNE 24, 2022

Every marketing team is challenged to do more with less — especially nonprofit organizations. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Inbound Marketing for Nonprofits.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Marketing Insider Group

JULY 16, 2019

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event.

Event Marketing 111

Event Marketing Marketing Marketers Promotion 111

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. It means an opportunity for promotion during public events and festivals. Experience Marketing for Brands. the critical question in any marketer’s mind. billion in 2012.

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Marketing Insider Group

FEBRUARY 5, 2018

Rooted in event marketing, experiential marketing encompasses the traditional event concept – as well as any brand-audience interaction that fosters an experience. Think of experiential as in-person events, out of the box.

Event Marketing 110

Event Marketing Marketing Marketers Promotion 110

Hubspot Marketing

JANUARY 13, 2021

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration.

Price 143

Price Event Marketing CRM Marketing Automation Platform 143

Martech

FEBRUARY 1, 2022

.” In a new report , “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that 65% believe event marketing “will mature to align all events — virtual, in-person, and hybrid — to marketing outcomes. Virtual is here to stay. Hybrid faces challenges.

Event Marketing 98

Event Marketing CMO Global Marketing Marketing 98

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. Event Marketing b2b'

Event Marketing 134

Event Marketing Thought Leadership Energy Place 134