Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencer marketing has transformed how we shop.

Influencer Marketing 133

Influencer Marketing Market Trends Gen Z Fashion 133

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 61

Gen Z User-Generated Influencer Marketing Law 61

Sprout Social

JANUARY 30, 2025

He pivoted his social experience into the role of CMO at General Idea, a brand agency behind major fashion moments. Todd Kaplan, CMO, Kraft Heinz North America Todd Kaplan is the CMO of Kraft Heinz North America, and has helped the brand usher in a new era of transformation in the digital landscape.

CMO 100

CMO Gen Z Thought Leadership Entertainment 100

Businesses Grow

APRIL 28, 2025

I have what I humbly call the Schaefer Rule: when you look at a transformational technology and think it could change everything in the next year, triple your timeline. It’s not just a tool; it’s something transformational. If you think it can happen in a year, it’ll happen in three.

Transform 84

Transform Gen Z Branding Fashion 84

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. So, how’s it going so far?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

AUGUST 11, 2022

As a pillar of Web3 , the metaverse promises technological advances that will transcend the physical and digital realm, decentralize the Internet and transform the society we know today. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

Gen Z 141

Gen Z Branding Transform Millennials 141

Businesses Grow

SEPTEMBER 25, 2023

Oreo transformed an unexpected power outage into a moment of branding genius. Literally, the company had one day to be relevant and connect to the meme … The meme-driven world I recently tuned into a Gen Z conference and listened for hours as young people talked about their dreams, values, and expectations for business.

Gen Z 128

Gen Z Transform Marketers Marketing 128

Martech

AUGUST 11, 2021

The sheer scale of moving from a legacy print-based coupon system to a 21 st century digital loyalty program required a platform with robust capabilities that could easily align with David’s Bridal’s digital transformation goals. That number was closer to 50% for millennial and Gen Z consumers. Informing future strategy.

Gen Z 114

Gen Z Transform Millennials Retail 114

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Some examples of Byte’s services include chatbot creation and augmented reality.

Gen Z 129

Gen Z Retail Transform Entertainment 129

SocialPilot

FEBRUARY 6, 2024

billion times) #fashion (used 1.1 This platform’s popularity exploded overnight and has specific demographics and reach – we are talking about its chokehold on Gen Z users. Influencer Marketing Statistics for Fashion and Beauty The fashion and beauty influencer marketing sector stands out amongst other verticals.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Marketing Insider Group

OCTOBER 25, 2021

Strategic Marketing Transformation. Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures. Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Buffer Marketing

APRIL 18, 2024

It’s great for brands looking to attract rebellious audiences and appeal to Gen Z online. Digital destruction  Ever since the rise of AI that can generate flawless digital art, there’s a rebellion brewing in the creative community—one that celebrates imperfection and chaos.

Gen Z 128

Gen Z Branding Food Transform 128

Hubspot Marketing

FEBRUARY 15, 2024

In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Here’s how the stunning fusion of fashion and music iconography looked: Image Source Louis Vuitton includes celebrities in their ads, too. I don’t easily fall for ads or grab products because of marketing tricks.

Branding 138

Branding Fashion Gen Z B2C 138

Sprout Social

SEPTEMBER 20, 2021

For example, a fashion brand targeting Gen Z on Instagram is going to be totally different than, say, managing a community of older small business owners on Facebook. How could social media outsourcing transform your business? ” Agencies work with clients of all shapes and sizes.

Gen Z 141

Gen Z Transform Social Media Marketing Fashion 141

Martech

MAY 13, 2022

The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard. For example, clothing retailer ASOS used augmented reality to digitally fit hundreds of designs onto models during the pandemic, successfully avoiding in-person fashion shows. billion people.

Transform 128

Transform Gen Z Shoppers Retail 128

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Acts as a trust signal.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. billion Fashion $673.6 Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. billion Food $370.7 billion Beverages $209.3

eCommerce 102

eCommerce Gen Z Shipping Retail 102

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Sprout Social

JULY 14, 2022

Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. Gucci’s clothing isn’t the only part of the brand that’s fashion-forward. Gucci is just one of many fashion brands taking advantage of the metaverse.

Branding 137

Branding Fashion Gen Z User-Generated 137

Sprout Social

DECEMBER 15, 2021

But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Effects: Add overlays, face transformation effects, background changers, voice changers, interactive effects and more. Moreover, 47.4% For brands targeting younger audiences , TikTok is a gold mine.

Entertainment 144

Entertainment User-Generated Gen Z Transform 144

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

Gen Z 55

Gen Z Millennials Food Fashion 55

Rock Content

FEBRUARY 26, 2024

The Evolution of Stanley Cups: From Utility to Iconic Lifestyle Accessories Stanley cups, born in 1913 as humble companions for outdoor activities, have undergone a dramatic transformation. In the last four years, Stanley has unleashed a spectrum of over 100 colors; turning what used to be a utilitarian item into a fashion statement.

Gen Z 107

Gen Z User-Generated Transform Fashion 107

Sprout Social

NOVEMBER 28, 2022

An especially effective type of content for fashion brands, influencers, sports teams (think: fans wearing the latest gear) and universities featuring students showing their school pride. But this is also an easy way to lean into user-generated content. AR is extremely popular with the younger generation.

Branding 141

Branding Gen Z User-Generated Promotion 141

Bannerflow

FEBRUARY 3, 2023

This is an excellent option for e-commerce, fashion, travel, and real estate brands. Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences. According to research by Smartly.io , Gen Z users are more open to seeing ads on social media than other generations.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Econsultancy

JANUARY 24, 2022

According to Fashion United, Farfetch says that the service – which offers personalised virtual styling tailored to customers – is “proven to ensure that customers make more purchases that they are satisfied with,” ultimately allowing them to buy “smarter and with high-intent.

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

CXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. A quarter of all users fall into the millennial and Gen X demographics. billion views. TikTok is an entertainment platform.

Customer 85

Customer Gen Z Entertainment User-Generated 85

Search Engine Land

DECEMBER 28, 2023

A survey found that Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Microsoft Advertising launched a series of new generative AI tools for advertisers. Microsoft moved Target CPA and Maximize Conversions to general availability in October.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. Statista estimates that livestreaming will reach $11.7

Customer 52

Customer Millennials Gen Z Transform 52

Sachs Marketing Group

MARCH 17, 2023

Transform your brand’s online presence, captivate your audience, and drive results like never before. TikTok : Focusing on short, creative videos, TikTok has become increasingly popular, particularly among Gen Z users. So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Unbounce

MAY 1, 2024

Grene’s mini cart transformation is a perfect reminder that sometimes, it’s the little things that count the most. Vestiaire Collective: Trendsetting on TikTok In the fast-paced world of fashion and social media , staying ahead of the curve isn’t just a goal—it’s a necessity. The cherry on top? Their approach?

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

SocialPilot

APRIL 20, 2025

Whether its watch this transformation or look at me now, the vibe is all heat, no chill. The tracks atmospheric vibe and vulnerable lyrics made it perfect for Reels that go beyond surface-levelwhether its romantic clips, transformation stories, or dreamy vlogs. What mightve once been a fashion faux pas turned into a power move.

Energy 103

Energy Fashion Transform Branding 103

Businesses Grow

DECEMBER 16, 2024

Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations. Being part of the RISE community transformed my perspective on digital engagement. 2024 was the year that “character” went out of fashion.

Gen Z 100

Gen Z Marketers Marketing B2C 100

SocialPilot

JUNE 18, 2025

They know their Gen Z audience isn’t looking for lectures—they’re looking to laugh, connect, and feel seen. Their TikTok and Reels feature quick, emotional pet transformations—showcasing how their product improves dogs’ lives. Niche tags helped the brand show up in searches by users actively interested in conscious fashion.

Gen Z 52

Gen Z User-Generated Promotion Education 52

Sprout Social

JUNE 14, 2022

But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. glam #transformation. ? They’re sprightly at 70+.

Gen Z 116

Gen Z Transform Millennials User-Generated 116

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. But glow-ups don’t always have to be about the teen-to-adult transformation. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. It’s the circle of life. How do we stay hip? graceegang.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Hootsuite

JANUARY 23, 2024

There are dozens of websites and apps out there that can help you generate your own meme in just a few seconds. And memes are popular : memes are the second most common type of content for Millennial and Gen Z users to share. Religious or political ideas, for example, are considered memes in his work.

Gen Z 121

Gen Z Fashion Transform Millennials 121

SocialPilot

MAY 8, 2025

It’s being used across 25K+ Reels to share anything from slow morning routines to significant transformations. The pulsing beat and cinematic build make it the perfect backdrop for showing transformation or announcing something bold. It is perfect for creators who want to highlight personal and meaningful moments.

Energy 59

Energy Transform Fashion Gen Z 59