Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. What can Marketers do to Target Gen Z?

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 77

Gen Z Finance User-Generated Millennials 77

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Older millennials (ages 35-44) enjoy TV the most.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Buffer Marketing

DECEMBER 4, 2024

Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. Are they mostly teenagers interested in fashion? Are they millennials who love travel? We are Conscious Clothing, and this is Slow Fashion. Create content that speaks to them.

User-Generated 94

User-Generated Fashion Gen Z Analytics 94

Duct Tape Marketing

SEPTEMBER 29, 2016

Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing. In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses.

User-Generated 78

User-Generated Branding Millennials Retail 78

Sprout Social

MARCH 26, 2025

. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.

Entertainment 89

Entertainment Gen Z Millennials User-Generated 89

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Anderson adds, Jacquemus social content makes the user question what they just saw.

Gen Z 90

Gen Z Branding Retail Education 90

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Set Up

DECEMBER 3, 2024

Wicked’s marketing team embraced this reality - the good and the bad - allowing fans to generate their own content while cleverly playing along with viral moments. This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity.

Gen Z 59

Gen Z Millennials Marketers Marketing 59

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Spiralytics

DECEMBER 18, 2024

million Filipino users , the video-sharing (now also a shopping and live-streaming) platform has gone beyond being just a social app. The primary goal of using this platform is to capture users’ attention and drive engagement via relatable video content, hoping to compel viewers to perform a specific action. With over 56.1

Shipping 52

Shipping User-Generated Advertisers Advertising 52

Hubspot Marketing

MARCH 7, 2017

Micro-influencers are social media users unlike typical celebrities, experts, or public figures. In its analysis, Markerly determined the following: Instagram users with fewer than 1,000 followers generated likes 8% of the time. Users with 1,000-10,000 followers earned likes at a 4% rate. What Is a Micro-Influencer?

Influencer Marketing 112

Influencer Marketing Millennials Fashion User-Generated 112

Sprout Social

JULY 14, 2022

Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. Virtual worlds created by metaverse users (e.g., 3) Metaverse users have agency. Decentraland ).

Branding 136

Branding Fashion Gen Z User-Generated 136

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. million followers, the brand’s main marketing power on the platform is seen through word of mouth and user-generated content. Though the official Skims account on TikTok has 1.1

Gen Z 98

Gen Z Millennials Law Fashion 98

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

MAY 12, 2025

Over 70% of marketers plan to target Millennials in 2025. Rhode didnt shy away from user feedback. Dunkin even hard-launched this partnership with a hilariously inappropriate in true Sabrina fashion commercial. I say all of this to say: Mixed reviews and all, Rhodes Peptide Lip Shape campaign still made waves online and IRL.

Gen Z 68

Gen Z Fashion User-Generated Digital Marketing 68

Hubspot Marketing

NOVEMBER 13, 2023

However, MPP stops senders from using invisible pixels to collect information about a user, according to Apple. In other words, this Apple update prohibits marketers from seeing when and where users open their emails, the device the email is opened on, and the activity used to open it.

Market Trends 141

Market Trends Email Marketing Marketers Marketing 141

Neil Patel

FEBRUARY 11, 2021

This focus has generated a massive following around the world and helped grow Glossier into a $1.2 Depop is a fashion marketplace and community that brings together buyers and sellers around the world. With a focus on making fashion more diverse, and less wasteful, the platform has reached over 13 million users.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hootsuite

JANUARY 7, 2020

The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. More than half of Instagram users check out the Explore page every month. Reposts from other users. Millennials did!

Millennials 145

Millennials User-Generated B2C Fashion 145

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2 Case study: ASO.

Gen Z 127

Gen Z Transform Retail Entertainment 127

Hubspot Marketing

AUGUST 2, 2018

Naturally, there’s enormous demand for the top ad rankings, so Google triggers an auction anytime there are at least two advertisers bidding for keywords that are related to search queries that users consistently enter into Google. Lead generation. Picture Credit: WordStream. Their content has to be engaging. With almost 1.5

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. However, from there, Pinterest picked up people’s interest again and reached 445 million monthly active users.

Gen Z 94

Gen Z Millennials Shoppers User-Generated 94

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. That goal could be general, like increasing brand engagement. Or it could be more specific, like generating a certain number of purchases. Instagram is a place where users want to discover and follow brands too.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Neil Patel

NOVEMBER 26, 2020

Luxury fashion is created by the best designers in the world. Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. The quality has to match the price tag.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Backlinko

JUNE 15, 2024

Today, the Temu mobile app has more than 167 million monthly active users, and annual sales are forecasted to reach $37 billion in 2024. million users access the Temu mobile app at least once a month. Temu Monthly Active Users Worldwide As of Q1 2024, the Temu app has 167 million monthly active users worldwide.

Gen Z 75

Gen Z Millennials Retail Fashion 75

Search Engine Land

OCTOBER 3, 2024

In a world where creating strong SEO content means creating user-first content , this type of data is immensely valuable: It’s rapid consumer intelligence using what’s already available. Keyword intent identifies where users are in their customer journey plus common language and behavior at different funnel stages.

SEO 94

SEO Millennials User-Generated Fashion 94

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. Focus on learning which decade of life your social media target audience is in, or their generation. You can then test adding these hashtags to your social posts to extend your reach to more relevant users. visiting “fashionable and cool” destinations.

Fashion 145

Fashion Food Analytics Retail 145

Many Chat

JULY 13, 2022

Users can tap on the right side of the screen to skip to the next Story, left side for the previous one, and hold the screen to pause the Story. In fact, a massive 500 million Instagram users view Stories every day, with a quarter of Gen Z and Millennials relying on them to discover products and services. Choose Edit highlight.

Gen Z 90

Gen Z Customer Fashion User-Generated 90

Content Marketing Institute

OCTOBER 3, 2018

Google Images has a reverse image search feature that allows users to click on the camera then upload an image and view the websites using that image. A large fashion publication with 3 million followers recently reposted an image that appeared on the Instagram account of French hotel Domaine des Hauts. Click To Tweet.

Law 111

Law Branding User-Generated Millennials 111

Hubspot Marketing

AUGUST 22, 2022

Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. Even though I'm no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. 5 Gen Z Myths, Debunked.

Gen Z 110

Gen Z Entertainment Retail User-Generated 110

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. Here’s what you need to know if you want to make meaningful connections with the next most important generation on the market. You know it’s coming.

Gen Z 111

Gen Z Millennials User-Generated Marketers 111

Sprout Social

MAY 5, 2019

Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. To be a fashion influencer among this younger demographic, you may no longer need to rely solely on perfectly shot photos.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketers 112

Neil Patel

DECEMBER 29, 2020

Users are most engaged on social media when they’re entertained. You don’t even need fancy image editing software, just a free meme generator, such as Imgur. Meme generators let you search for images for your meme by filtering through popular memes or uploading your image. million followers. Memes Entertain Your Audience.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145