Remove Fashion Remove New Technology Remove User-Generated
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The future is niche: a brand guide to popular niche communities

Sprout Social

Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. The UGC was used as new visuals for Auburns song Daydream. It lets users get advice from each other and join even more specific groups within the niche makeup space.

Branding 101
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How live social shopping is driving brand results

Sprout Social

For example, during a live social shopping event, a fashion brand might showcase a new dress while viewers ask, Does it run true to size? 52% of European and 64% of Latin American users attend live shopping events at least once a month. or Can you show how it looks with heels? Forty-three percent of U.S.,

Branding 118
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Metaverse examples: The brands to watch across industries

Sprout Social

After scanning the code, users are prompted to take a selfie, which is placed on a digital soccer ball. Some companies are also considering working in the metaverse , using VR technology for employee engagement and meetings for remote workers. MFC founded and hosted the first Metaverse Fashion Week. Real estate.

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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

Combining deeper and richer data sets with learning models, marketers can create granular content and trust automation to deliver that content in optimal fashion at scale. Before investing in any new technology, companies should consider how they want to use it. Listen to Users and Build Contextually Relevant Messages.

Transform 134
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How 5 Brands Are Using Emerging Technology for Marketing in 2022

Hubspot Marketing

Participating users could visit three pop-up events dedicated to the brand’s three summer cocktails. There was also a giveaway element in the virtual experience, in which users who collected badges through quests would be entered to win a trip and NFT wearables (virtual clothing and accessories used to dress up your avatar).

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Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation

Adobe Experience Cloud Blog

Marketo users chose from one of four tracks, ranging from basic forms/landing pages/emails to advanced, multi-stream nurturing. Attendees were also able to get Marketo certified on-site – congratulations to all of our new Marketo Certified Experts! We ate, we drank, we posed for pictures, and we explored new technology integrations.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. Affordability also comes into play, for brands and users alike.

Branding 144