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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. A recent example is Bose’s new campaign starring American tennis star Coco Gauff.

Gen Z 122
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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

Platforms like Medium and personal blogs are common places for such UGC, helping attract and engage a wider audience. They create and share content featuring your brand, leveraging their credibility and reach to promote your products or services. Start by designing a unique, memorable hashtag related to your brand or campaign theme.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Some popular videos feature influencers traveling to beautiful places, sampling expensive cuisine and providing bucket list inspo. Places that go viral on TravelTok have seen boosts in attendance, attracting global audiences that may not have known about them before.

Branding 107
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5 Best brands on Pinterest to learn from

Sprout Social

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Rather than hard-hitting news stories, its Pins focus on fashion, travel and cooking. Here are five brands using Pinterest to build successful campaigns in 2024.

Gen Z 134
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How social media changed the sports marketing game

Sprout Social

Fashion SKIMS became the official underwear partner of the WNBA this year. While a fashion and shapewear brand may not seem like the most obvious choice for a partnership, the empowering campaign message landed with basketball and fashion fans alike. Both of these areas can be murky.

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How to Promote Your YouTube Channel [+ Tips from HubSpot's YouTube Team]

Hubspot Marketing

With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without having to spend a lot of money — or any money at all. Post regularly.

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How to Use Amazon Posts to Promote Your Products

Neil Patel

Posts allow brands to create and promote product-related content, directly linking to specific product listings. Why You Should Use Amazon Posts to Promote Your Products. When your brand promotes its content on Amazon, you don’t have to ask shoppers to follow you to another site. It’s a dream come true for most fashion brands.

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