How Shein and Temu threw a bomb at eCommerce conventions
Businesses Grow
JANUARY 17, 2024
Shein has been around longer, but since the pandemic, it has become the number one fashion retailer in the world. The fascinating marketing case study here is the non-intutive way they did it. Low prices have always had a place in the value shopper’s heart, but there is something more going on here. Again … what?
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