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What is User-Generated Content? And Why is it Important?

Hootsuite

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? An example of user-generated content from Calvin Klein. Not clued in just yet?

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New Google SGE insights: Content formats, YMYL, product views

Search Engine Land

Google’s Search Generative Experience (SGE) is now showing for 84% of search queries. SGE has three main variants: Opt-in (68% of the time) where users must request an AI-generated answer. Collapsed (16%) where a truncated AI-generated answer is shown. Product views. None (15%) where no SGE is triggered.

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Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try

Hubspot Marketing

This week, fashion brand Telfar took its reputation for price accessibility to the next level. The brand now knows exactly how many units to order from manufacturers and won’t have to rely on steep price cuts to move product, and customers are able to get designer pieces that fit into their budgets. Welcome to HubSpot Marketing News!

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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

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9 Ways on How to Make Money On Instagram

Jeff Bullas

Nowadays, it has evolved into a massive social media platform with over a billion active users. Today, Instagram ranks 7 th on the list of the Top 15 Most Popular Social Networking Sites with over 100 million unique monthly users and over 300 million active users posting photos and videos every day. Check out Kicksta here.

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3 Ways to Make Your Brand Fashionable

Adobe Experience Cloud Blog

There’s always going to be another company that offers something similar to your product or service, so it’s important that your customers feel a strong tie to your brand. You can do this by showcasing real people (your customers) using your products. This blog is a go-to place for fashion news, tips, and ideas.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Take it a step further and engage with users who interact with your hashtags to strengthen your brand’s relationship with its audience. Focusing on users who match your buyer personas will.