Sprout Social

NOVEMBER 1, 2023

Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. We outline the specific tools and features the team uses, all the while sprinkling in elements of storytelling.

Transform 90

Transform Manufacturing Education Entertainment 90

Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. What is employee advocacy?

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Thought Leadership User-Generated Promotion Place 122

Martech

APRIL 10, 2024

This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. We showcase how this solution isn’t just a collection of features but a tool that lets them connect with their audience on a deeper level. Building authentic brand advocacy 1.

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Product Transform User-Generated Management 105

Rock Content

FEBRUARY 21, 2024

Welcome to the world of Employee-Generated Content (EGC), where the voice of your employees becomes the driving force behind building robust employer brands. What the Heck is Employee-Generated Content (EGC)? What the Heck is Employee-Generated Content (EGC)? When your employees speak, people listen. But fear not!

Transform 83

Transform User-Generated Branding Education 83

Sprout Social

DECEMBER 20, 2022

It’s defined by the people whose diligent work builds and maintains it: your employees. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. Harness employee advocacy.

User-Generated 98

User-Generated Branding Management Promotion 98

Calvyn Lee Blog

DECEMBER 4, 2023

Map Out Your Marketing Funnel Outline the journey for converting strangers into customers through your funnel’s four phases:Awareness, Engagement, Conversion, and Advocacy. Interest builds around a hypothetical superior leash before desire emerges to claim the real product featured in Dog Magazine.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

Neil Patel

FEBRUARY 2, 2021

One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Why Brand Advocacy is Such a Big Deal for SaaS. Who could possibly be better brand advocates than your own customers and employees? Expand Your Organic Reach through Brand Advocacy.

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Branding Transform Promotion CRM 143

Hootsuite

SEPTEMBER 28, 2020

Social now plays an integral role in developing relationships not just with customers, but also employees, partners, and other stakeholders. They’re nearly twice as likely to also connect with communities, employees, and partners. customers, employees, partners, investors, and the community). Integrate cross-channel data.

Transform 144

Transform Health Marketing Marketers 144

Sprout Social

AUGUST 4, 2022

Only feature a few of your top benefits and be clear about what you’re looking for in a candidate. Lean on employee advocacy. Employee advocacy is a supercharged version of the power of word-of-mouth. In employee advocacy-driven posts, feature the humans behind your company. A link to apply.

Logistics 100

Logistics Food User-Generated Branding 100

Sprout Social

JANUARY 12, 2022

Employee advocacy. In short, this is when employees or colleagues boost your promotions and content on their own accounts. Extend your brand’s reach through employee advocacy. But if you have your employees boost your content, you’re immediately reaching an exponentially larger network.

User-Generated 136

User-Generated eCommerce Shoppers Promotion 136

Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Think about what’s in it for your employees too.

Transform 92

Transform Thought Leadership Communications User-Generated 92

Hootsuite

MAY 15, 2023

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. What is franchise social media marketing?

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Social Media Marketing Analytics Marketing Marketers 92

Sprout Social

SEPTEMBER 24, 2020

As a company, you want to establish yourself as an expert in your field so recruits and prospective employees will feel like they’re going into meaningful work. This is accessible as a paid feature called LinkedIn Career Pages. Everything from department highlights to employee testimonials can live here.

Advertising 144

Advertising Advertisers User-Generated Information Technology 144

Search Engine Land

DECEMBER 11, 2023

Because of LinkedIn’s naturally very high-quality B2B audiences, new ad or measurement features are always welcomed – we tend to test whatever we can get our hands on to see how well it works. This provides insight into how many employees at a company have engaged with your content and breaks them into low- and high-intent buckets.

2023 Trends 118

2023 Trends Thought Leadership Advertising Advertisers 118

Sprout Social

MARCH 16, 2020

Get your employees involved. And as the most reliable advocates of your brand, your employees can play a critical role in broadening your reach and strengthening your network on the platform. So your LinkedIn marketing strategy requires heavy involvement from your employees. Run ads using the Matched Audiences feature.

Marketing 141

Marketing Marketers User-Generated Customer Acquisition 141

Marketing Insider Group

MAY 4, 2021

Some are relatively standard, while others have unique features. GaggleAmp has a different perspective on amplification as it focuses more on employee advocacy. Your employees can be your greatest amplifiers, and this platform makes it easy to scale their efforts. Let’s dive into some examples. Image: Buffer.

User-Generated 110

User-Generated Promotion Email Marketing Management 110

Hootsuite

NOVEMBER 30, 2020

My teams have spent the last few months working on features to make it easier for you to engage in the ways your customers want, and easier to report on the success you have doing it. Finally in this section—drumroll, please—our most requested feature will soon be available! Improve the management and reporting of employee advocacy.

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Transform User-Generated Management Analytics 119

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. What should our employees share?

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Thought Leadership Marketing Automation Platform CRM User-Generated 134

Sprout Social

MAY 15, 2024

Influencer management and employee advocacy, for example, are among the most tedious. Employee advocacy Adding shareable content like links, videos, images, RSS feed content or duplicating previously shared posts. Enabling employees to share posts from the desktop or mobile app with just a couple of clicks.

Social Media Marketing 52

Social Media Marketing Communications User-Generated Management 52

Scoop.it!

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. It’s time to take advantage.

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Content Marketing Whitepaper Thought Leadership eBook 78

Sprout Social

NOVEMBER 8, 2021

Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business. Now that you have this exciting new feature at your fingertips, it’s time to decide how best to use it. What are Instagram Stories Highlights?

Food 136

Food Education eBook Promotion 136

Buffer Marketing

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. For instance, you could create a carousel featuring employee spotlights or behind-the-scenes glimpses of your office. It creates a sense of community and shows that the company values its employees.

Transform 122

Transform User-Generated Thought Leadership Copywriting 122

Hootsuite

MAY 17, 2022

Brand advocacy. Includes: Engagement, Loyalty, Referrals, Advocacy. People want to see why your business does what it does, who your employees are, how you make what you make, and so on. Instagram tactic of choice: Feature your product in real life with casual Stories videos. The 8 stages of an Instagram sales funnel.

User-Generated 119

User-Generated Social Media Marketing PR Customer loyalty 119

Sprout Social

JUNE 7, 2022

Employee advocacy : An employee advocacy strategy is essential to ensuring your IPO goes off without a hitch. Whoever is responsible for this will need to ensure all employees are aware of what they can and can’t say leading up to the big event. 1 month to listing day. Outline patterns of engagement.

Communications 114

Communications Health Management Retail 114

Hootsuite

FEBRUARY 24, 2023

Source: Salesforce Hootsuite vs. Social Studio: feature comparison and pricing Looking to quickly and easily replace Social Studio with an all-around better social media management dashboard? Hootsuite offers all the most popular Salesforce Social Studio features and more. Hootsuite includes these features in every plan.

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Price Analytics Social Media Marketing User-Generated 83

Marketing Insider Group

OCTOBER 15, 2020

Thanks to growing trends like omnichannel customer service and employee advocacy , employees are also using social platforms more than ever to connect with your brand and customers. Quick Takeaways: A social media policy protects your brand’s integrity and reputation with employees. Preventing potentially offensive posts.

PR 145

PR Law Finance Entertainment 145

Hootsuite

APRIL 12, 2021

Personalized guidance: We’re adding more context and actionability to the platform to give customers more support using the features and functionalities available. Our priority is always on features and updates that deliver a reliable, secure, and modern experience to all our customers. Options include: Customer Advocacy (engagement).

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Customer CRM Analytics Shipping 97

Marketing Insider Group

DECEMBER 12, 2019

This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges. The marketer’s role in leveraging advocacy programs to build brand awareness became more prominent in this year’s predictions. Please include attribution to PANCommunications.com with this graphic.

CMO 70

CMO Customer Communications Analytics 70

Spiralytics

APRIL 23, 2023

These new features are modeled after the short-form video platform TikTok, which has emerged as a significant player in the travel shopping market. As more people quit their jobs in search of better pay, flexible work arrangements, and more fulfilling opportunities, employee advocacy will play a bigger role in employer branding in 2023.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Sprout Social

MAY 31, 2023

At Sprout, we’re committed to building on this technology with a series of new AI features across the platform. The new features will be available throughout the Sprout platform, starting with additions to listening, publishing, customer care and advocacy.

Communications 121

Communications PR Transform Law 121

Sprout Social

NOVEMBER 18, 2020

These expectations rose to a crescendo this past June, as many brands expressed their support for the Black Lives Matter movement and made public commitments to their BIPOC employees and community. Those that do, like Peloton, can drive incredible brand loyalty and advocacy. ESSENCE [link]. — ESSENCE (@Essence) November 10, 2020.

Branding 114

Branding Key Performance Indicator Transform Millennials 114

SocialPilot

JANUARY 14, 2024

Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them. do so monthly.

User-Generated 75

User-Generated Millennials Promotion Industry Insights 75

Sprout Social

MAY 20, 2021

If you’re struggling with employee engagement, you’re not alone. The pandemic simply added to and highlighted the existing stresses that modern employees put up with. Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. Micromanagers.

Health 129

Health Communications Promotion Food 129

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. This is another integrated live chat feature for optimizing customer conversations across multiple platforms. When I Work.

Analytics 145

Analytics Communications Education Management 145

Base.ai

MAY 12, 2022

My goal was marked complete. Enter the Era of Customer-led Growth My company recently hired a Customer Marketer to build out an advocacy program. She has been tasked with identifying and recruiting advocacy candidates to a champions program that will listen to and reward customers for their input.

Transform 59

Transform Customer User-Generated Customer Marketing 59

Hootsuite

NOVEMBER 5, 2021

It’s almost the end of the year and we’re thrilled to share the exciting new features we’ll be rolling out this quarter and into the new year. Next, we aim to increase brand love and provide additional context to our users on how to best utilize our platform’s features. Incentivize your employees to leverage social selling.

Customer 117

Customer Analytics Social Media Marketing Management 117

Hubspot Marketing

FEBRUARY 16, 2023

A main reason why is that we can provide our content to a relevant audience using Facebook's audience targeting features. Encouraging your employees to become brand ambassadors. Your employees. As Casted's Tjepkema tells me, "Employee activation is a huge and mostly untapped resource for brands. to amplify their content."

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User-Generated Gen Z Advertising Advertisers 145