Trade Press Services Newsletter

JUNE 1, 2023

Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. When you take these steps, you’ll get the inside scoop on new features, product updates and other industry news that can provide valuable insights about what they’re doing and what they’re about to do.

Transform 130

Transform Communications SEO Marketing Strategy 130

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.) Disney+, “Well Said.” State Farm, “Twins Reunion.” BMW, “Christopher Walken.” Image: Sprinklr.

Transform 133

Transform Entertainment Social Media Marketing Marketing 133

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Transform 105

Transform Analytics User-Generated Management 105

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 116

SEO PR Branding Customer 116

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. And social listening can unearth these game-changing insights…if you know how to use it. And social listening can unearth these game-changing insights…if you know how to use it.

Health 123

Health Manufacturing Thought Leadership Product 123

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Branding 98

Branding Price Analytics Social Media Marketing 98

Search Engine Land

FEBRUARY 2, 2024

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. People have said that podcasting had peaked, but we are predicting huge growth, and with listeners now in the mainstream, there has never been a better time to start a podcast and begin connecting with your customers,” Fraser added.

SEO 117

SEO PR Entertainment Health 117

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Analytics 102

Analytics Social Media Marketing Law Product 102

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools?

Branding 131

Branding Transform Thought Leadership Advertising 131

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Hosted by Louis Grenier, a self-described “moody French guy,” it features conversations with experts and innovators who share insights and tips on doing marketing differently. They also do a great job answering listener questions.

Marketing Ethics 119

Marketing Ethics Transform Copywriting CMO 119

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Transform 111

Transform User-Generated Health Branding 111

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Analytics 103

Analytics User-Generated Social Media Marketing Promotion 103

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Branding 112

Branding Price Analytics Place 112

Litmus

APRIL 17, 2024

And today, we’re announcing three exciting new features (including one of our most-requested features by customers!) Gamify your emails with Scratch-Offs You asked and we listened. Scratch-Offs are one of the most-requested features, so here they are! Scratch-Offs are one of the most-requested features, so here they are!

Transform 91

Transform B2C Shoppers eBook 91

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. Leading U.S. ” Why we care.

PR 115

PR Advertising Advertisers Price 115

Sprout Social

JANUARY 24, 2024

Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Branding 103

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 103

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? Monitoring requires active listening and timely action. Most brands are already watching their social mentions, review listings and direct feedback channels. The reality?

CRM 97

CRM Management PR Customer 97

Martech

APRIL 4, 2024

My favorite quote from the article, “Microsoft, for example, is using OpenAI’s latest software for its AI features. And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI.

User-Generated 79

User-Generated Price CRM SEO 79

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

PR 125

PR CRM Analytics Branding 125

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Granting the social team more creative freedom.

Branding 111

Branding Transform User-Generated Communications 111

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Enter AI analytics.

Analytics 114

Analytics Transform Key Performance Indicator CRM 114

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Marketing 132

Marketing Marketers Market Trends Manufacturing 132

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media.

Price 110

Price Entertainment Social Media Marketing SEO 110

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

CRM 113

CRM Analytics Place Communications 113

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Influencer Marketing 100

Influencer Marketing User-Generated Key Performance Indicator Analytics 100

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Here’s exactly how to do it.

Thought Leadership 111

Thought Leadership Place CMO B2C 111

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. Here is a report from Sprout’s Listening capability.

Management 106

Management Branding User-Generated Energy 106

Hubspot Marketing

JUNE 6, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. How Airbnb Earned Millions of Impressions Through Social Listening Earle’s video about the group getting stranded racked up over 3.9 In this instance, Airbnb demonstrated social listening.

Email Marketing 105

Email Marketing Advertising Advertisers Branding 105

Sprout Social

MARCH 7, 2024

Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Price 94

Price Market Segmentation SEO Market Research 94

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Gen Z 115

Gen Z Branding Millennials Transform 115

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service. Publishing whitepapers/ebooks?

CRM 106

CRM Whitepaper Marketing Marketers 106

Martech

MAY 4, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It is a feature of Crowdsail, “a surprise and delight platform for companies to easily interact with fans on social media.” Get MarTech! In your inbox.

Marketing Automation Platform 113

Marketing Automation Platform User-Generated eCommerce Analytics 113

Buffer Marketing

APRIL 9, 2024

Buffer Use AI to brainstorm, write, and repurpose social media posts. One of the best ways to ensure you grow your following on any social media platform is to post consistently (the algorithms love it). The assistant is social media smart. These are the ones I keep coming back to. 

Product 101

Product Price User-Generated Social Media Marketing 101

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. Most experts will tell you there’s no right way to do it. And we agree!

User-Generated 101

User-Generated Social Media Marketing eCommerce Communications 101

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

Price 83

Price Analytics Social Media Marketing User-Generated 83