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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145
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Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. trillion by 2020.

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Australian social media demographics to inform your strategy

Sprout Social

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Like Millennials, Gen X value originality in branded social media content.

Gen Z 72
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What it will take to win over Holiday shoppers in 2024

illumin

Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible. To get twenty-somethings on board, retailers need to focus on quality products and easy-to-use financing options like Afterpay and Klarna.

Shoppers 105
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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.”

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SEO for Startups: How Startups Can Unlock Growth With SEO

Hubspot Marketing

Garner continues, I previously worked with a company that offers zero percent interest financing for car repairs. Most people are aware that car finance exists, but they don't know that you can finance the repairs on a car, leading to very few searches for car repair finance.

SEO 130
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts.

Gen Z 70