Sprout Social

AUGUST 4, 2025

In the US in 2025 , millennials are using TikTok just as much as Gen Z, and the app’s Gen X userbase is also growing. In 2024, they effectively jumped on the “looking for a man in finance” TikTok soundbite trend, featuring a video with their CEO, which achieved over 19 million views.

Gen Z

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. India has the most Facebook users ( 378 million ) With a total population of over 1.4 billion people, its no surprise that India has the most Facebook users. million Facebook users.

Gen Z

Welcome Software

SEPTEMBER 17, 2024

These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings. But here’s the deal: weaving this personalization magic isn't exactly a cakewalk for everyone, especially when you consider the finance sector's thicket of regulations.

Gen Z

Hubspot Marketing

JULY 25, 2025

For example, automatically directing Spanish-speaking VIP customers to bilingual senior agents while routing billing inquiries to finance specialists. Also, evaluate mobile usability if you have remote agents, and ensure the interface works well for both tech-savvy millennials and less technical team members.

CRM

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. Since 54% of Australian LinkedIn users are male, brands targeting male professionalsespecially in industries like finance, tech and engineeringcan tailor messaging to this demographic. X is also more popular among Millennials than other social media networks. million in 2028.

Gen Z

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. Because finance is complex and trust-driven. The UK has long been a leading global financial hub, with London at its core.

Digital Marketing

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts.

Gen Z

Sprout Social

FEBRUARY 13, 2025

The brand is especially popular with Millennials and Gen Z , a signal of how well Louis Vuitton builds cultural resonance on digital channels. The newsletter centers around tech and finance news, lifestyle content, media gossip and restaurant intel, among other topics.

Gen Z

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Best for : Tech, gaming, finance, and community-based marketing. Aidan Brannigan 3. If you know the industry really well, you know the pain points of these people.”

Gen Z

Sprout Social

FEBRUARY 24, 2025

Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media.

Marketing Strategy

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z

Marketing Insider Group

DECEMBER 30, 2014

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. trillion by 2020.

Millennials

Content Marketing Institute

OCTOBER 14, 2017

Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, “The Millennials Are Here! The deep dive – Industry analysis. (34:40):

Content Marketing

Neil Patel

SEPTEMBER 21, 2021

Buy now, pay later (often shortened to BNPL) is a financing option that allows consumers to split purchases into several, often interest-free, payments. Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option? Buy Now, Pay Later Frequently Asked Questions.

Gen Z

Marketing Insider Group

DECEMBER 1, 2021

Short content works better for millennials, the generation with the most buyers. Another Demand Gen study found that millennials prefer videos and infographics for making decisions over other types of content. These formats are colorful, tell a story, and include movement. These formats are colorful, tell a story, and include movement.

Market Trends

Marketing Insider Group

MARCH 30, 2015

That look you get when someone tells you they hired any old millennial with a computer to do their social figuring they would be able to do a cracker-jack job. You may lose your patience when trying it to explain it for the 9000th time to your parents/grandparents/roommate who works in finance. (Hi, via celebuzz.com.

Management

Hootsuite

DECEMBER 2, 2019

Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. Then, they discovered that their target audience was also interested in finance. They used that insight to drive new creative concepts.

Food

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on.

Gen Z

Neil Patel

SEPTEMBER 29, 2020

The company works with brands both large and small across a number of B2B industries, such as SaaS, Finance, Healthcare and Legal. For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. Work with Sculpt if you’re in the B2B space and your main objective is lead acquisition. #7

Social Media Marketing

Neil Patel

FEBRUARY 3, 2021

CPCs are slightly cheaper on Facebook, but businesses in the finance and insurance space still pay an average of $377 for 100 clicks. Millennials or Zoomers? If you’re in the legal sector, generating just 100 clicks would cost you an average of $675. That’s a lot of money to spend on the wrong audience. Are they Baby Boomers or Gen X?

Target Market

Duct Tape Marketing

DECEMBER 6, 2016

People expect to be able to pay, send, finance and split transactions using apps and online services. Millennials are fast becoming a significant buying force. The way people pay for goods and services has forever changed. I went on a weeklong trip to a foreign country and never used cash of any currency.

Millennials

Content Marketing Institute

DECEMBER 6, 2018

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter. com , published by IEEE GlobalSpec, offers news and analysis to 8 million engineers.

Content Marketing

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Statista states, “93% of Millennials have compared online deals using a mobile device.” Generation X shops online more than baby boomers and millennials. Optinmonster). Button ). (SBA).

Digital Marketing

Moz

MARCH 30, 2020

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. Many people are laid off or can’t work, and financial worry is skyrocketing.

Health

Adobe Experience Cloud Blog

AUGUST 18, 2016

And the importance of mobile will only accelerate as mobile-first millennials become more financially independent. The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering. So how can marketers seize this opportunity?

Transform

Hootsuite

MARCH 2, 2020

Roughly 62% of GenZers and millennials would like to be able to search by image. Life events—like purchasing a home—also prompt Pinners to think about finances. Make search engine optimization a part of your Pinterest strategy. 600 million of Pinterest’s monthly searches are visual. Visual search is on the rise. Notably, Pinners are 1.4

Marketers

Duct Tape Marketing

OCTOBER 27, 2021

And in some ways I blame it on the millennials or rather give credit to the millennials who really were the first generation to declare that they wanted to have a relationship with the brands that they spent, their hard earned dollars with when you and I were growing up there, wasn't way to have a relationship with a brand.

Customer

Martech

NOVEMBER 29, 2021

“I’m a Black millennial woman and my expertise lies in engineering and tech. ” KeepWOL’s small but growing catalog of games was designed to be applicable to any line of business — marketing, sales, engineering, finance, HR, or procurement. Recruiting diverse talent is one thing. Retaining it is something else.

Health

Hubspot Marketing

APRIL 4, 2024

Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. You can set up an Instagram Shop for users to browse and buy without going to your website. 80% of social media marketers say that customers now prefer to buy in-app.

Influencer Marketing

Hootsuite

JUNE 6, 2023

Reset Please note: You are solely responsible for use of any content generated using this tool. Instagram engagement rate calculator Track how well the templates above are working using Hootsuite’s Instagram engagement rate calculator.

Non-Profit

Hubspot Marketing

AUGUST 2, 2018

For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook. With 500 million daily active users , and 64% of their users aged 18-29 , Instagram is the best platform for attracting the attention of millennials and Gen Z’ers. Here are all the KPIs associated with each category: Awareness.

Advertisers

Hubspot Marketing

FEBRUARY 5, 2024

These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. It also pushed them up to number 5 in the finance app category on the app store, according to Shorty Awards. For context, below is an example of an email from Cowrywise. Notice how personable and relatable the language is?

Marketers

Marketing Insider Group

MARCH 4, 2020

The Bank of America partnered with the Khan Academy to produce their “ Better Money Habits ” site – an educational personal finance site that includes interactive tools, quizzes, informational articles, and a video series following the career stories of young people and how they manage their money.

Content Marketing

Hootsuite

DECEMBER 13, 2022

lottery #money #finance. Are we leaning into millennial cringe or Gen Z chaos? How do we feel about this? What do you think? 1, 2, or 3? Which one would you choose? A blessing or a curse? morningbrew. A blessing or a curse? ♬ original sound – Morning Brew. Funny TikTok captions. Funny” can mean many different things on TikTok.

Gen Z

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. Google Finance, Yahoo! The human brain can identify images seen for as little as 13 milliseconds.

Shoppers

Sprout Social

OCTOBER 18, 2016

Looking at the banking and finance industry in particular, nearly half (46.4%) of incoming messages require a response. Bank of America looked to Pinterest to help promote its Better Money Habits site, which targets individuals going through “financial firsts,” which is a big subject for millennials. However, only 13.4%

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