article thumbnail

How to transform your Google Ads headlines with anti-audiences

Search Engine Land

This article tackles the steps to successfully transform your PPC ads just by focusing on the people who click them. Identify your target audience and anti-audience Target audience (SOM) : People actively seeking the specific benefits, price points and features your product offers. You want this audience to engage with your ads.

Transform 103
article thumbnail

What is Digital Transformation and why companies need it immediately

Rock Content

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. Why companies need Digital Transformation?

Transform 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

article thumbnail

How Financial Services Businesses are Using Automation

Hubspot Marketing

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

Finance 91
article thumbnail

Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai

Digital Marketer

Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail. Bridging the Gap Between Convenience and Complexity Traditional car buying is often marred by complexities, from navigating dealership lots to negotiating prices.

Retail 90
article thumbnail

19 Best AI Platforms for Marketers and Marketing Analysts in 2023

Hubspot Marketing

Content Assistant) Command CRM-related tasks (ChatSpot) Request auto-generated information related to your CRM (ChatSpot) Price: HubSpot AI features, in Public Beta and Alpha, are free with additional features available to premium customers. (Content Assistant) Get content topic and tone suggestions. Learn more or sign up here. Source Wit.ai

Transform 112
article thumbnail

How AI insights improve decision making

Sprout Social

AI insights for finance AI insights play a role in understanding market dynamics and enhancing strategic planning in the financial industry. An example could be a hospital network leveraging NLP-based text analytics to transform unstructured EMR progress notes into searchable and organized data.

Transform 107