Search Engine Land

JULY 25, 2024

Reading through research papers and thought leadership content from the International Journal of Business and Social Science, Harvard Business Review and specialists from the Economist and Financial Times, five key marketing objectives for a recession begin to emerge. Essential products are often price-sensitive during a downturn.

SEO 108

SEO Management Price Thought Leadership 108

Adobe Experience Cloud Blog

JANUARY 12, 2010

Her thoughts on organization and how marketing can earn credibility and "go toe-to-toe" with sales leadership are definitely worth reading. After I graduated with my Masters in Finance I joined PriceWaterhouse’s consulting group. Product marketing. Pipeline and close rate by product line. Margin by product line.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88

Hootsuite

DECEMBER 4, 2024

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. That’s where understanding your audience comes into play.

Non-Profit 107

Non-Profit Education Analytics Thought Leadership 107

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Adobe Experience Cloud Blog

APRIL 6, 2020

They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. Vaimo’s thought leadership, strategy, and services were key to fueling growth for many of our commerce customers.

Thought Leadership 132

Thought Leadership B2C Finance Shipping 132

Sprout Social

JUNE 5, 2025

It’s where customers can learn about your products or services, access resources and potentially make purchases. A blog, often integrated within your website, allows you to publish long-form content, establish thought leadership and attract organic traffic through search engines.

Thought Leadership 63

Thought Leadership Finance B2C Communications 63

Adobe Experience Cloud Blog

DECEMBER 9, 2013

Here is the current market capitalization of IBM, Oracle, and SAP as of November 28 th , 2013 (according to Yahoo Finance). Each of their products will need to fight their own independent battle, so I see them as a collection of different functions that happen to have the same owner. Product and Industry' Growth Trajectories.

Finance 134

Finance Thought Leadership Analytics Product 134

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Re-frame the Questions Coming From Finance. You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? It’s planning season, marketers.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Adobe Experience Cloud Blog

JUNE 2, 2020

Today marketers are expected to have a strong understanding of their industry, business, product, and customers. Find some tips on budgeting from this course on corporate finance. The post 6 Marketing Skills in the New Decade | How to Stay Relevant appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 171

Thought Leadership Finance Marketing Marketers 171

The Marketing Operations Leader

OCTOBER 15, 2024

Demonstrate thought leadership by showing how tech and process can drive the future of the business. Become the bridge between marketing, sales, product, CS, IT, and finance.

Thought Leadership 130

Thought Leadership Customer Acquisition Finance Education 130

Adobe Experience Cloud Blog

FEBRUARY 13, 2017

Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. A Total Cost of Ownership (TCO) tool allows them to compare your product with a competitor’s. What does this mean for marketing?

Thought Leadership 132

Thought Leadership Finance CRM Digital Marketing 132

Adobe Experience Cloud Blog

MARCH 11, 2020

Utilize Productivity Tools. Some of the most popular and useful productivity tools include : Trello. The post Remote Working 101 | Survival Kit Remote Employees Need to Succeed appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Remote Working Success is Worth the Effort.

Thought Leadership 174

Thought Leadership Finance Communications Place 174

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

Rather than targeting dozens of CFOs at large private construction companies, you can narrow your focus on the three executives who: Manage finances for privately held organizations with more than 1,000 employees. If sales already sold an item to a customer, marketing knows it no longer needs to push that product to them.

Finance 134

Finance Thought Leadership Marketing Marketers 134

Marketing Insider Group

MARCH 27, 2020

But my advice for most marketers who aren’t selling beer or bread or toilet paper is to stop selling and blindly pushing your product. Our clients range from technology to healthcare to finance. Creating thought leadership. Amplify your best thought leadership. Stick to your content marketing plan!

Thought Leadership 143

Thought Leadership Health Finance Marketing 143

Adobe Experience Cloud Blog

MARCH 18, 2014

Emails with subject lines like, “Cognos (IBM) Training-15% discount” or “Finance and Accounting Consultant?” For example, if I spend time researching a product on a vendor’s web site, and supply my email address in exchange for some valuable content, I’m OK if I receive a targeted email to follow up on my interest. Email Marketing'

Thought Leadership 134

Thought Leadership Finance Email Marketing Product 134

Marketing Insider Group

APRIL 5, 2021

The document says that pages should be user-centered and that common beneficial purposes include sharing information, expressing an opinion, entertaining, selling products or services, and posting questions. If misinformation affects the user’s happiness, health, safety, or finances, Google will mark it as YMYL. Image: Google.

Content Marketing 144

Content Marketing SEO Finance Health 144

Adobe Experience Cloud Blog

SEPTEMBER 28, 2017

Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. Teams need senior-level advocates from sales , marketing, and finance to get on board. The rise of account-based marketing (ABM) reflects this tenet. Moving Forward.

Succession Planning 134

Succession Planning Transform Thought Leadership Finance 134

Adobe Experience Cloud Blog

MAY 23, 2013

Finance has their tools for a system of record and so does HR. Consider looking at tools or approaches that will help your marketing team have their own system of record to accurately plan and forecast (for example our new product Marketo Financial Management ). Marketers and Budget – Do you know the 3 V’s?

Thought Leadership 134

Thought Leadership Finance Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

With industries such as media, retail, finance, and education, the internet has changed the way people buy and has also led to increased levels of competition. This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Hootsuite

AUGUST 27, 2019

They might even help you come up with new product ideas if you ask the right questions. The answers your followers give you help formulate a ton of new content — from new products, Instagram posts, and more. It can also be a way to share thought leadership on any topic related to your brand and build engagement.

Thought Leadership 111

Thought Leadership Finance Food User-Generated 111

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Keywords will include products and services that are core to your brand and your industry, those you are already ranking well for in Google Search Console, terms used in your search function on your site, etc. Look for insights that answer the following questions: Are users looking for information or products?

SEO 131

SEO Thought Leadership Finance Marketing 131

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Production. Feeling hesitant can come from many places, but often it’s because of tight resources (staffing or finances). Rated I: For Strong Infographic Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Don’t be afraid to jump in–you’re not in Jaws !

Whitepaper 132

Whitepaper B2C Thought Leadership Finance 132

Adobe Experience Cloud Blog

APRIL 13, 2018

While consumers appreciate hearing about special deals and new products, they also want to know what your brand represents. Mint is a personal finance app used to manage funds, create budgets, and view credit scores. The Honest Company provides baby, home, and personal products free of toxic ingredients. Mint by Intuit.

Thought Leadership 134

Thought Leadership Finance Communications Branding 134

Adobe Experience Cloud Blog

NOVEMBER 27, 2018

I was learning and growing every single day, as was my team and the company and product we love, all at lightspeed. I’ll spare you the long, emo deep-dive by sharing three perfectly crafted insights, gathered after hours of thoughtful soul-searching and 360-degree reflection—OK. On that note, BFFF: Best Friends with Finance Forever.

CMO 122

CMO Thought Leadership Finance Marketing Strategy 122

Adobe Experience Cloud Blog

JUNE 10, 2013

We exist to support our business counterparts in delivering business results and differentiation; to help Sales sell more effectively, to help Engineering deliver a better product to the market faster and error free, to help our Marketing teams market better, etc. Process Before Technology. In it Together. No one is in a silo anymore.

CMO 133

CMO Thought Leadership CRM Finance 133

Adobe Experience Cloud Blog

JUNE 1, 2018

Consumer insights are not just critical for marketers, but for research and development, finance, sales, and boards of directors as well. They inform campaign strategies, future product development, competitive intelligence and so much more. In theory, it seems like a reasonable way to get accurate consumer insights.

Customer 132

Customer Food Thought Leadership Finance 132

Adobe Experience Cloud Blog

APRIL 8, 2016

Step inside the shoes of the potential customer of your product or service. For example, if a page talks about your solar financing product, then the URL for that page should be products/solar-financing. Using the solar financing example above, your H1 might be “Solar Financing Made Easy.”.

SEO 96

SEO Finance Food Thought Leadership 96

Adobe Experience Cloud Blog

MARCH 26, 2019

The issue at hand, however, was that Adobe was only able to deliver new products and updates every 18 to 24 months. Our product cycles were too slow to keep up with the pace of innovation our engineers wanted to deliver,” Narayen explained. We said, ‘We are not in the business of selling products or doing transactions with you.

Transform 133

Transform Customer Branding Finance 133

Animalz blog

MARCH 21, 2024

We’ve never overly focused on SEO, but our thought leadership helps us stand out and build real affinity with our audience. Their content is a must-read for anyone in the conversational marketing space, regardless of whether they use Drift’s product. The Animalz blog is a good example. Same with the Superpath blog.

Thought Leadership 115

Thought Leadership Finance SEO Promotion 115

Adobe Experience Cloud Blog

SEPTEMBER 15, 2017

To quote Leadspace VP Product and Partnerships Travis Kaufman from the recently-published The State of Account-Based Marketing report: “To succeed at ABM, you must understand the company characteristics as well as the characteristics of the individuals within those organizations. What successes have you had with it?

Thought Leadership 134

Thought Leadership Finance B2C Marketing Plan 134

Hubspot Marketing

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. It's this second understanding that we will be focusing on.

Marketing 145

Marketing Marketers Thought Leadership Marketing Strategy 145

Hubspot Marketing

OCTOBER 17, 2019

Consider the average Instagram user -- scrolling through her feed, liking photos of her friend's beach vacation and her sister's bridal shower, and occasionally using the platform to find and purchase products. Use paid products to ensure your content reaches your intended audience. Create a powerful LinkedIn Page for your business.

User-Generated 145

User-Generated Thought Leadership Marketing Marketers 145

Hootsuite

APRIL 29, 2025

That way, maybe newbies could have a lower ramp-up target, or a marketer could have a bigger goal than a product developer. It landed on this list because the content posted on the company feed can be set up for sharing on external social media platforms turning internal ideas into thought leadership content.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

MarketingOps

FEBRUARY 26, 2024

Collaborating with the team at MarketingOps.com and other thought leaders (listed below), we discovered our experiences and successes were not isolated. Our aim was not to replace the original thought leadership but to expand upon it. Building Webinars : Creating and managing online webinar events.

Transform 130

Transform Marketing Marketers Thought Leadership 130

Buffer Marketing

APRIL 22, 2025

Does it help build awareness by showing your products in action?   For example, if you’re creating video content to build awareness about your product or service, you’ll focus on how-to videos and explainer videos. LinkedIn is best for thought leadership or behind-the-scenes video content. ” 3.

Video Marketing 76

Video Marketing Social Media Marketing Marketing Marketers 76

Sprout Social

MARCH 13, 2025

Takeaways: LinkedIns user growth in Australia signals an opportunity for thought leadership and B2B marketing. Since 54% of Australian LinkedIn users are male, brands targeting male professionalsespecially in industries like finance, tech and engineeringcan tailor messaging to this demographic. With over 8.5

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

And if your product is a considered purchase with a longer sales cycle, like financial services products, luxury goods, education, and healthcare, your customers probably came to you through multiple touchpoints. So, to truly understand which programs are working, multi-touch attribution is critical in measuring your program ROI.

eBook 91

eBook Thought Leadership Finance Marketing 91