Adobe Experience Cloud Blog

SEPTEMBER 28, 2017

The transformative results companies expect from ABM require two critical elements. Teams need senior-level advocates from sales , marketing, and finance to get on board. The post ABM Success: Plan, Execute, Evaluate, Breathe, Repeat appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Succession Planning 134

Succession Planning Transform Thought Leadership Finance 134

Adobe Experience Cloud Blog

MAY 18, 2015

Using a marketing automation platform, you can set up your website so that when someone in the manufacturing industry visits, she sees a different set of content, calls-to-action, and web copy than a visitor in, say, the finance industry. Each visitor has different needs—period. But first, you have to take the next step.

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Marketing Automation Platform Thought Leadership Transform Manufacturing 134

MarketingOps

FEBRUARY 26, 2024

Collaborating with the team at MarketingOps.com and other thought leaders (listed below), we discovered our experiences and successes were not isolated. Our aim was not to replace the original thought leadership but to expand upon it. Organizational Design : Structuring the marketing team for optimal efficiency.

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Transform Marketers Marketing Thought Leadership 130

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

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Transform Thought Leadership Manufacturing Market Segmentation 125

Litmus

JULY 28, 2022

Morgan Matthews – Head of People and Finance. This October 25th-26th, you’ll get inspired by email thought leaders through live and on-demand sessions. Say hello to Morgan Matthews: Head of People and Finance. Head of People and Finance. Jenny Hoffman – Creative Strategy, NA Lead, Spotify. Morgan Matthews.

Finance 93

Finance Transform Thought Leadership Education 93

Sprout Social

JULY 1, 2021

Departing from how you might think of traditional finance brands, Klarna is colorful, fun and killing the social video marketing game on Instagram. Both Pinterest and Instagram also have social commerce features that allow marketers to tag products, transforming images into shoppable content. Live Video.

Transform 145

Transform Food User-Generated Branding 145

Sprout Social

MARCH 13, 2025

Takeaways: LinkedIns user growth in Australia signals an opportunity for thought leadership and B2B marketing. Since 54% of Australian LinkedIn users are male, brands targeting male professionalsespecially in industries like finance, tech and engineeringcan tailor messaging to this demographic.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Adobe Experience Cloud Blog

DECEMBER 16, 2014

The importance of our ability to collaborate with other functions — IT, finance — and embrace the need to set up cross-functional decision-making processes cannot be understated. Number three is the explosion in marketing technologies that at least hold the promise of transforming the marketing process.

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Marketing Mix Finance CMO Analytics 134

Set Up

FEBRUARY 1, 2022

Set up CEO, Joe Koufman , virtually sat down with Stacey Tank , the Chief Transformation and Global Affairs Officer of The HEINEKEN Company, to share her purpose, what drives her success, and how she integrates her love for performance art into her everyday work. Tank described this time as a formative “training ground the first 10 years.”

CMO 59

CMO Transform Thought Leadership Finance 59

Adobe Experience Cloud Blog

MARCH 1, 2016

By being proactive and taking advantage of the expanse of users and information on forums, you can transform the way you engage with your prospects and customers. Community forums are one of the best (and most commonly overlooked) channels that provide marketers with an invaluable, and often free, pool of queries and topics of interest. .

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Thought Leadership Customer Acquisition Real Estate Transform 94

Set Up

MARCH 19, 2024

While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. But more valuable to me during this time was the learning and transformation I went through. The biggest challenge in any new situation is lack of resources and contacts.

Transform 105

Transform PR Marketers Marketing 105

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. You lead complete and total digital transformations, even at the enterprise level. We have a new CDP.

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. You lead complete and total digital transformations, even at the enterprise level. We have a new CDP.

Transform 52

Transform Marketers Marketing CRM 52

Martech

APRIL 29, 2025

It’s where reputations are built, thought leadership is measured in emojis and visibility is often mistaken for insight. This isn’t a takedown of marketing, data science or finance. It’s a leadership problem that starts on platforms like LinkedIn because that’s where professional minds are shaped today.

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Thought Leadership Finance Transform CRM 80

Buffer Marketing

AUGUST 16, 2023

Leverage technology to track your finances and profits. We invested heavily in ongoing training and leadership development opportunities to retain top talent. This also helped update employees on industry trends and thought-leadership activities. Maintain a thorough understanding of your agency's financial health.

Transform 98

Transform PR Key Performance Indicator Thought Leadership 98

Animalz blog

MARCH 11, 2025

Instead of viewing AI as just a content creation tool, Thenuka shares a broader vision: AI can transform strategy development, performance monitoring, and real-time opportunity spotting. Nexus (00:29:00): A book by Yuval Noah Harari mentioned in the post-interview discussion between Ty and Tim about finance and AI. Transformers of AI.

SEO 62

SEO Transform User-Generated Thought Leadership 62

Adobe Experience Cloud Blog

DECEMBER 1, 2017

He googles “student loans Austin Texas”, visits United Heritage Bank and is presented with a banner ad for college financing. As technology continues to advance, so will consumer behaviors and expectations , challenging banking providers to rethink their strategy and transform the customer experience.

Transform 134

Transform Customer Journey Direct Mail Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 10, 2015

Personalization is also effective in the considered purchase market ranging from luxury goods to finance, healthcare, and real estate. The hospitality case study above was just one example of how personalization can be used to engage targeted consumers.

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Thought Leadership Real Estate Transform Finance 134

Exposure Ninja

MAY 16, 2025

Whether you’re looking to boost your organic traffic, establish thought leadership, or convert more visitors into customers, the right content marketing agency can be transformative. Or perhaps you’ve worked with agencies that promised the earth but delivered content that felt a bit underwhelming.

Content Marketing 52

Content Marketing Real Estate Transform Marketers 52

Buffer Marketing

AUGUST 16, 2023

Leverage technology to track your finances and profits. We invested heavily in ongoing training and leadership development opportunities to retain top talent. This also helped update employees on industry trends and thought-leadership activities. Maintain a thorough understanding of your agency's financial health.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Adobe Experience Cloud Blog

APRIL 9, 2013

We’ve seen our vision transforming social marketing from being an isolated silo cut off from other marketing channels into a fully integrated marketing process. No more spreadsheets because now you can see plan vs. actual and other important information that will connect you with finance. A Platform for Integrated Social. What’s more?

Product 134

Product Marketers Marketing Transform 134

Spiralytics

JULY 9, 2024

Industry preferences : LinkedIn attracts users from diverse industries , including technology, finance, healthcare, and education, allowing advertisers to tailor their campaigns to specific demographics. 94% of B2B marketers use LinkedIn to distribute content. Average Cost per Send (CPS) : $0.50

User-Generated 52

User-Generated Finance Transform Advertisers 52

Adobe Experience Cloud Blog

OCTOBER 27, 2020

A Marketo Engage COE is centralized governance, best practice, thought leadership, and organizational structure allowing a company or institution to control scalable marketing strategy, initiatives, and processes. Here are the top ten questions to ask yourself when considering this transformation: 1.

Transform 138

Transform Thought Leadership Customer Journey Finance 138

Adobe Experience Cloud Blog

OCTOBER 27, 2020

A Marketo Engage COE is centralized governance, best practice, thought leadership, and organizational structure allowing a company or institution to control scalable marketing strategy, initiatives, and processes. Here are the top ten questions to ask yourself when considering this transformation: 1.

Transform 64

Transform Thought Leadership Customer Journey Finance 64