Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. However, with the new Google-Reddit partnership, the dynamics of brand management undergo a seismic shift. Now, imagine a Reddit community dedicated to tech enthusiasts discussing the pros and cons of various products.

Brand Management 115

Brand Management Management Branding User-Generated 115

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 95

Fashion COS Influencer Marketing Advertising 95

Sprout Social

NOVEMBER 12, 2023

In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business. Strategies to find collaboration partners Benefits of brand collaborations Best brand collaborations we’ve seen this year Begin planning your next partnership What is a brand collaboration?

Branding 110

Branding Fashion Gen Z Entertainment 110

Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Specific aids to brands. In your inbox.

Gen Z 93

Gen Z User-Generated Influencer Marketing Branding 93

Buffer Marketing

FEBRUARY 21, 2024

Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. galen_leather) YouTube influencers have been more impactful for our marketing for a couple of reasons. View this post on Instagram A post shared by Galen Leather Co.

Shipping 87

Shipping Product Influencer Marketing Advertising 87

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. As per the latest reports, Instagram has the highest number of influencers, and 80.8% of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Influencer Marketing 91

Influencer Marketing Fashion Marketing Marketers 91

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 105

Influencer Marketing Transform Marketing Marketers 105

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. So, how do you turn these insights into strategies for influencer marketing success ?

Branding 99

Branding Gen Z Fashion Food 99

Buffer Marketing

APRIL 10, 2024

Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.  Partnerships come in all shapes and sizes, but the most successful ones always have some common threads. Partnerships come in all shapes and sizes, but the most successful ones always have some common threads.

Affiliate Marketing 92

Affiliate Marketing Non-Profit Finance Promotion 92

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 117

Influencer Marketing Branding B2C Marketing 117

Hubspot Marketing

JANUARY 19, 2024

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." However, the reality is that though I am a content creator, I'm not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same.

Gen Z 104

Gen Z Influencer Marketing PR User-Generated 104

Hubspot Marketing

MAY 8, 2023

Finding the right influencer for a brand campaign can feel like dating. The same can be said if you're an influencer looking for a brand that will take your career to the next level. Most marketers surveyed (30%) also said Instagram is the platform they get the biggest ROI when working with influencers and creators.

Influencer Marketing 123

Influencer Marketing Marketing Marketers CRM 123

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Buffer Marketing

FEBRUARY 8, 2024

(Spoiler: It’s me) What these top creators did to grow in 2023 LinkedIn is slowly but surely breaking out of its reputation as a mere job-seeking tool, from Gen Z finding it more and more palatable as they age to some users even finding love on the platform.

Gen Z 97

Gen Z User-Generated Social Media Marketing Analytics 97

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Influencer Marketing 92

Influencer Marketing Food Place Branding 92

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? Be intentional about finding ways to acknowledge the celebration, otherwise it could be perceived as performative,” she says.

Gen Z 110

Gen Z User-Generated Branding Education 110

SocialPilot

FEBRUARY 5, 2024

“Nothing influences people more than a recommendation from a trusted friend.” With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 81

Influencer Marketing Gen Z Marketing Marketers 81

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Social listening can help you unearth relevant influencers to partner with. And this trend is likely to continue.

Health 121

Health Manufacturing Thought Leadership Product 121

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. This type of partnership will broaden their brand.

Fashion 135

Fashion PR Social Media Marketing Promotion 135

Many Chat

APRIL 6, 2022

With a traditional sales page, they may have to go through several steps to find the answers they’re looking for. Finding brand partnerships. As expert Mario Moreno brought to our attention in his breakout session, Influencer marketing is a real thriving industry. Opportunity for brand partnerships.

Influencer Marketing 98

Influencer Marketing Branding Product Customer 98

Buffer Marketing

FEBRUARY 28, 2024

So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator. Nano-influencers are creators with a smaller but highly engaged audience, typically fewer than 10,000 followers.

Price 91

Price B2C Energy Product 91

Neil Patel

APRIL 13, 2021

Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. It’s really hard to actually find a great influencer to grow your business.

Influencer Marketing 124

Influencer Marketing Key Performance Indicator Millennials Promotion 124

Hubspot Marketing

OCTOBER 18, 2022

Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. This partnership is a great play for Disney, as they presumably attempt to reel in a younger crowd and garner interest in their parks. Image Source. Elysian Brewing.

Gen Z 134

Gen Z Marketing Marketers User-Generated 134

Neil Patel

JUNE 3, 2021

You’ve likely heard the term “influencer” thrown around a lot the last few years. This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. Let’s find out if you should try this strategy yourself. What Is Influencer Marketing?

Influencer Marketing 121

Influencer Marketing Marketing Marketers Promotion 121

Buffer Marketing

MAY 17, 2023

Picture this: two popular influencers from different niches join forces to create engaging and exciting content, reaching millions of followers across platforms. In other words, it’s a partnership with another person or company to present a united front and communicate shared values or generate profit. The result?

Non-Profit 106

Non-Profit Key Performance Indicator Communications Branding 106

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

Influencer Marketing 105

Influencer Marketing Customer Journey Health Marketing 105

Hubspot Marketing

OCTOBER 18, 2022

Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. This partnership is a great play for Disney, as they presumably attempt to reel in a younger crowd and garner interest in their parks. Image Source. Elysian Brewing.

Gen Z 129

Gen Z Marketing Marketers User-Generated 129

Many Chat

MAY 6, 2022

Move over Instagram influencers—TikTok creators are the hot new thing. This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. per $1 spent on influencers.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. So, why contact a KOL for a social marketing partnership? That’s why influencer marketing is so popular.

Marketing 106

Marketing Marketers Influencer Marketing Social Media Marketing 106

Hootsuite

NOVEMBER 2, 2022

Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Find the right creator. What is sponcon? Write a clear brief.

Branding 96

Branding Influencer Marketing Affiliate Marketing Finance 96

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Rock Content

APRIL 12, 2024

They know these platforms are gold mines for grabbing attention and influencing viewers. Marketers now have to find new ways to gather data and target their audience without relying on cookies. Combining Influencer Marketing and SEO Two strategies really shine in 2024: influencer marketing and SEO.

Influencer Marketing 88

Influencer Marketing Marketing Marketers SEO 88

Sprout Social

JULY 5, 2022

Behind the scenes” of YouTube’s influence. In the early- to mid-2010s, popular YouTube videos were known for featuring extreme pranks, click-bait titles and mega-star influencers. billion monthly active users , a testament to YouTube’s enduring influence. Creator partnership video. Creator partnership video.

Entertainment 129

Entertainment Education Food User-Generated 129

Rock Content

NOVEMBER 8, 2023

It can also include social media posts by influencers and partner brands. Here are some key benefits brands can experience with well-executed product integration strategies: Authenticity and credibility One of the most significant advantages of product integration is the authenticity and credibility it brings to a brand.

Product 66

Product Content Marketing Marketing Marketers 66