Sprout Social

MARCH 21, 2024

In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. million followers.

Branding 94

Branding Gen Z Fashion Food 94

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Almost half of parents (43%) admit their children eat fast food weekly.

Gen Z 52

Gen Z Millennials Health Transform 52

Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

SocialPilot

FEBRUARY 6, 2024

The global influencer market is valued at $21.1 billion USD The popularity of influencer marketing worldwide cannot be understated. Millions of people are now browsing social media platforms daily in search of product recommendations. That explains why the global influencer marketing industry keeps growing in value and size.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. ICSC: 85% of Gen Z says social media impacts purchase decisions Source: Shutterstock Long gone are the days when social media was just used to poke your friends or send your grandma holiday pictures.

Gen Z 40

Gen Z User-Generated Promotion Food 40

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This has become a movement that generations from baby boomers to Generation Z have embraced. These consumers demand transparency and authenticity from brands.

Gen Z 114

Gen Z Law Marketing Marketers 114

Sprout Social

JUNE 14, 2022

But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. It’s a solid strategy. They’re sprightly at 70+. Bush’s Beans.

Gen Z 94

Gen Z Transform Millennials User-Generated 94

Hootsuite

FEBRUARY 1, 2022

Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service. Types of common collabs’ include brand shoutouts, sweepstakes, giveaways, and product unboxings. 4 quick tips for successful Twitch influencer marketing. Branded channel.

Gen Z 104

Gen Z Food Influencer Marketing Marketing 104

Hubspot Marketing

AUGUST 12, 2022

It encompasses green marketing but it also includes practices that go beyond the environment, like social and economic issues. Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. Sustainability marketing is all about building long-term value. Think ahead.

Gen Z 144

Gen Z Education Marketing Marketers 144

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 129

Shoppers Product Gen Z Promotion 129

Hubspot Marketing

MAY 16, 2023

You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. Video can be helpful to a wide range of industries.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Marketing Insider Group

SEPTEMBER 15, 2020

Phygital marketing optimizes the experience for B2B customers as well. How you do that depends on your audience and your products/services. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. What is Phygital Marketing?

Gen Z 141

Gen Z Manufacturing Transform B2C 141

Hootsuite

OCTOBER 25, 2021

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Step 1: Create a social media marketing strategy. Build brand loyalty. You need a plan, man.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Product showcases, reviews and recommendations. Product-centric posts and recommendations dominate the platform. This signals a huge window of opportunity for marketers and advertisers.

Gen Z 116

Gen Z Entertainment Law Fashion 116

Neil Patel

DECEMBER 29, 2020

If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Some of the most recognizable brands in the world include memes in their content marketing strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. What is Responsible Marketing ? One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Hubspot Marketing

DECEMBER 28, 2023

Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). The great thing about this platform is that users don’t expect perfect video production. Also, there’s something so satisfying about seeing food made in front of you. The Takeaway This is terrific small business marketing.

Video Marketing 110

Video Marketing Advertising Advertisers Entertainment 110

TechWyse

JANUARY 31, 2023

Marketers have noticed the rise of TikTok influencers and their impact on online audiences (especially GenZ), and are quickly implementing the social network into their marketing strategies. Instead, you need to make your business stand out and convince shoppers that your products/services are worth the investment.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. See what HubSpot marketing experts are saying, below. Image Source.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m. Our goal is to help people who use our product work more effectively. Users on average spend 23.5

Entertainment 103

Entertainment Gen Z Education Food 103

Hubspot Marketing

JANUARY 3, 2024

Incorporating humor can work for almost any business or any product. Businesses with highly specialized or expensive products can take advantage by appealing to all audiences. The bonus is that someone who interacts with your marketing may not be your target customer, but they could very well share your information with someone who is.

Advertising 127

Advertising Advertisers Food Gen Z 127

Neil Patel

MARCH 15, 2021

Generation X adapted to digital technology as adults, and Generation Z have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds. The rapid shift to a digital world means millennials’ lives have followed a different path to those generations before and after them.

Millennials 122

Millennials Transform Advertising Advertisers 122

CXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it.

Customer 95

Customer Entertainment User-Generated eCommerce 95

Duct Tape Marketing

NOVEMBER 10, 2022

Prior to that, she was the Chief Marketing Officer at Legal Zoom. Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster. Key Takeaway: Email marketing is still as relevant as ever. But as marketing evolves, your approach to it needs to, too.

Email Marketing 93

Email Marketing CMO Non-Profit Marketing 93

Econsultancy

DECEMBER 6, 2021

Combined with a similar uplift in spend on marketing and sales collateral, this indicates brands are pivoting their products and services to keep up with heightened longer-term demand borne from Covid-19. TikTok ranked as least trustworthy, but most innovative, digital advertising environment by senior marketers.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. SEMrush) The U.S.

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84

Exposure Ninja

OCTOBER 2, 2023

Still, the company decided to offer an assembly service to those customers who don’t want to build the products themselves. Broadcast Marketing Examples Traditional broadcast marketing is any business promotion on TV or radio. This could be a classic TV ad or something more subtle, like a product placement.

PR 52

PR Marketing Marketers Promotion 52

Hubspot Marketing

APRIL 29, 2024

Nostalgia bait is a marketing strategy that relies on fond memories of the past to sell something. This good feeling can make you believe the new product or media is as good as the original, even if it's not actually that unique or high-quality. The campaign also includes selfies and young people to attract Gen Z.

Gen Z 95

Gen Z Fashion Millennials Food 95

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. Her all-around TikTok account includes dance covers and product endorsements to lifestyle vlogs and skits—you name it—no wonder so many people are always on the lookout for new content from her.

Gen Z 98

Gen Z Food Transform User-Generated 98

Hootsuite

JUNE 7, 2022

If your Instagram strategy is a slow and steady marathon, campaigns are like sprints. If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. Here are nine of the most common Instagram marketing campaigns to get you started.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Hootsuite

AUGUST 30, 2023

Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. Regardless, it looks like Lemon8 initially gained popularity with many of TikTok’s creators — a young user base consisting mostly of Gen Zers.

Gen Z 89

Gen Z Fashion Food User-Generated 89

Neil Patel

JANUARY 18, 2023

These changes caused SEOs to adjust their strategy and see past content differently. March : Product Review Update: The first of several updates this year focused on identifying high-quality reviews. For e-commerce sites, this meant rewarding those that produced non-product specific content only. User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. How can you, as a brand, use it in your marketing strategy? Then, here are five ways you can use Instagram Reels in your social media marketing strategy: Reuse Tik Tok videos.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 10 social proof examples and how to use them in marketing. Online reviews.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Litmus

SEPTEMBER 14, 2022

Newsletters—recurring roundups of news, tips, or product updates—are the most popular type of emails that marketers send. In fact, more than 80% of respondents from our 2021 State of Email survey use them in their email marketing programs. Receive product announcements/updates: 5%. Receive discounts: 39% . Disapora Co.

Gen Z 82

Gen Z B2C Non-Profit eCommerce 82