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What Good Content Localization Does to Your Global Marketing Strategy

Scoop.it!

We can see this very obviously with McDonald’s, the fast-food chain. The post What Good Content Localization Does to Your Global Marketing Strategy appeared first on Scoop.it The menu varies from country to country, as do the adverts. Your international calling from Canada service ads can vary greatly from east to west!

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Social media marketers are also betting big on influencer marketing in 2023. Influencer marketers work with influencers/creators in fashion (41%) the most, followed by lifestyle/vlog (40%), fitness/health (37%), food (34%), travel (33%), and family (33%).

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How a human-centric approach could fix reputational disasters in 2025

Martech

Its like when Wendys spontaneously announced it would start using dynamic pricing to sell its fast food. Dig deeper: Why public relations is thriving in todays global marketing mix Building trust through authentic connection Ultimately, companies need to understand that trust cant be built through technology alone.

PR 75
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AI Marketing Automation: What Marketers Need to Know

Hubspot Marketing

As a result, AI and machine learning algorithms are helping marketers automate and optimize tasks that would otherwise be tedious, time-consuming, and expensive. So, it's no surprise that AI marketing automation is here to stay. In 2020, the global market for marketing automation was $4,438.7 million by 2030.

Food 141
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A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Hubspot Marketing

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. My favorite example of a well-timed mix of marketing and meme comes from the popular snack food brand. A caviar what now? Wait, what?

Gen Z 130
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AI Advertising: Pros, Cons, Tips & Examples

Hubspot Marketing

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.

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The One Thing Every Marketer Should Do

Neil Patel

For example, roughly 5 years ago I came up with the concept that I needed to go after global markets and compared to any of my competitors in the digital marketing realm, I’ve crushed all of them when it comes to global marketing. Me on the other hand, I have 7 offices and teams in 18 different countries.

Marketing 143