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How to hire an influencer: A guide for successful partnerships

Sprout Social

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). million times. It’s really cool, she said in 2024.

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How to market your brand to budget-conscious prospects

Hubspot Marketing

How to Market to Budget-Conscious Businesses While consumer spending quickly adapted to price fluctuations, business spending is proving a larger ship to turn. They implemented this for a food manufacturer during their digital change, resulting in 30% faster adoption rates without sacrificing margins.

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Millennials Have Higher Expectations for CX than Older Generations

Adobe Experience Cloud Blog

More than 40% expect to receive a text message when an order has shipped. 2 was being able to order food at a stadium from a mobile phone and having the order delivered directly to the user’s seat. For example, more than half of online shoppers across age groups said they expect to receive an emailed receipt following a purchase.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. uShip – Shipping.

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How to Get Your Products in Walmart Marketplace

Neil Patel

There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. Don’t forget to factor in shipping fees and other costs. There’s so much autonomy. What Products Are Allowed on Walmart Marketplace?

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How to Translate Foot Traffic Into Digital Sales

Neil Patel

According to the stats : Sixty-nine percent of millennials have FOMO. Offer Free Shipping Discount Codes. One deal-breaker for consumers is shipping costs. Eighty-two percent of sh oppers hate them and prefer free shipping overpaid expedited options. To overcome this obstacle, why not offer a free shipping discount code?

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