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A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

Sprout Social

While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups.

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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Food/beverage. Sponsorships and cross-marketing. The year I turned 30, I started a new job.

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Storytelling with data: Strategies to captivate your audience

Hootsuite

Using a trusted, verified source to get your facts and figures limits any risk of spreading misinformation or dealing with a PR disaster. This TikTok incited a huge emotional reaction Froese points out how successful this video was at informing people about food waste: The more than 12,000 reaction comments show that this was effective.

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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott.

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29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Buffer Marketing

Thrive Market posts drool-worthy recipes, like this vegan pumpkin loaf, using food items you can buy on their website: View this post on Instagram A post shared by Thrive Market (@thrivemarket) 6. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR.

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How to Build High Quality Backlinks in a Scalable Way

Neil Patel

If you want to succeed with scalable link building, you need quality content that will warrant high PR (page rank). When you pass social signals to your tier 1 backlinks (i.e. sites that linked to you), you will ultimately boost their effectiveness and this will improve your overall Google rankings and get you that high PR you desire.

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How to Use Guerrilla Marketing in Paid Social Ad Strategy

Neil Patel

Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. With the start of the internet and social media, marketing to customers became a whole new undertaking. Stealth Guerrilla Marketing. 4 C ons of Guerrilla Marketing.