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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 108
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25 Aussie food influencers to elevate your marketing in 2025

Sprout Social

With influencer marketing booming in Australia, food influencers drive huge engagement ( often above 2.5% ) across networks like Instagram, TikTok and YouTube. Keep reading to discover 25 of the top Aussie food creators and how to choose influencers with the most impact. The Australian food influencer landscape We eat with our eyes.

Food 70
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How social listening increases customer advocacy: 6 examples

Hootsuite

Because when food delivery became an essential lifeline during the global pandemic, concerns like driver safety, disinfection protocols, and cost were all the talk of the (virtual) town. In other words: They embraced their “Belly Dance” TV ad’s transformation into a viral meme. The company’s plan of action? No purch nec. Rules in bio.

Customer 112
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Marketers must adapt to a changing world

Martech

Chipotle’s experience, four years ago with a food-poisoning crisis, almost certainly showed the company how to respond. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers. He transformed a challenging situation into an opportunity for connection and growth.

Transform 135
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.

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China leads the world in generative AI use

Martech

“Whether it’s using natural language generation, natural language processing, natural language understanding to take unstructured data and and transform and normalize that into structured data; whether it’s using machine learning models on the back end.

Transform 144
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How social media changed the sports marketing game

Sprout Social

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Food and beverage The Hershey Company took notice of the online buzz surrounding their Reese’s brand and WNBA star Angel Reese. Sports marketing isn’t new, but it does look different.