Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 115

Gen Z Health Influencer Marketing Food 115

Martech

APRIL 19, 2022

Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by agency Razorfish and VICE Media Group. One third of Gen Z gamers want virtual stores to shop at in the 3D worlds they explore.

Gen Z 117

Gen Z Millennials Health Branding 117

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Because they are on the older end, their consumer behavior leans towards health and wellness purchases.

Gen Z 59

Gen Z Millennials Entertainment Health 59

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.

Gen Z 100

Gen Z Millennials Health Entertainment 100

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

Martech

JANUARY 17, 2025

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Dig deeper: Transitioning to a headless CMS : Best of the MarTechBot Personalization Traffic from traditional search engines is declining, especially among younger generations.

SEO 119

SEO Gen Z Customer Journey User-Generated 119

Buffer Marketing

OCTOBER 16, 2023

Expanded Mental Health Support In line with World Mental Health Day, TikTok announces expanded mental health support options for users. Duolingo Owl's Gen Z Appeal Fast Company examines why Gen Z is captivated by Duolingo Owl , shedding light on successful branding strategies that resonate with younger audiences.

Gen Z 124

Gen Z Health User-Generated Entertainment 124

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. The most relevant Topic Template for product research in Sprouts social listening tool is Brand Health or Industry Insights. Click Listening in the Left Bar.

Gen Z 126

Gen Z User-Generated Industry Insights Health 126

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 77

Gen Z Finance User-Generated Millennials 77

Sprout Social

NOVEMBER 26, 2024

Claims of health benefits or results need to be supported by proof. A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. Only share genuine experiences. But it makes a difference among specific demographics.

Gen Z 126

Gen Z Influencer Marketing Health Promotion 126

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care.

Gen Z 73

Gen Z Pharmaceutical Health Millennials 73

Set Up

MAY 20, 2025

From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding. Were shifting the focus from vanity to science, health, confidence, and identity. Our most meaningful connections [with consumers] come when people feel seen.

Gen Z 59

Gen Z Transform Health Millennials 59

Sprout Social

DECEMBER 13, 2022

The link between social media and mental health is well-documented. Still, society’s spotlight on social media is driving productive conversations about mental health. Below we break down how to manage mental health and social media. Social media and mental health: the big picture .

Health 118

Health Gen Z Communications Food 118

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations.

PR 113

PR Gen Z Thought Leadership Communications 113

Hubspot Marketing

NOVEMBER 1, 2024

Fitness brand Peloton, for instance, regularly shares health tips and advice on its social media: View this post on Instagram A post shared by Peloton (@onepeloton) Electric toothbrush company Quip takes a similar approach, sharing oral health care advice on its blog. Encourage and highlight user-generated content (UGC).

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 136

Gen Z Millennials Branding Transform 136

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. As of the third quarter of 2024, 59.8% of users identified as male and 39.1% In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian.

Branding 80

Branding Gen Z Pharmaceutical Health 80

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.

Gen Z 124

Gen Z Millennials Fashion Food 124

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Neil Patel

DECEMBER 28, 2021

This part of the Search Trends report breaks down searches by different topics, including: culture economy entertainment environment health and wellness news and events philanthropy representation sports. Use the Google Trends Report to Find Topics that Appeal to Gen Z. Even more impactful, Gen Z makes up over 40 percent of U.S.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

DECEMBER 16, 2024

According to one report released in October of this year, 82% of Gen Z listeners have taken action on a brand after hearing a podcast ad. As she puts it, " Gen Z trusts podcasts more than they trust influencers on social media right now." This doesn't surprise Kao. This makes sense to me. Lesson Three: Be the first.

Gen Z 105

Gen Z B2C Health Marketers 105

Sprout Social

JANUARY 15, 2025

Trying to reach Gen Z? The Content Health tool lets you compare influencer marketing key performance indicators (KPIs) , while the Affinity Engine uses machine learning to automatically identify the right creators or influencers for your brand. The best platform and ad format depend on your brand and goals.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

Influencer Marketing 131

Influencer Marketing Market Trends Gen Z Fashion 131

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

Martech

DECEMBER 29, 2023

Click here to take the survey Shoppable ads will connect the dots for retail and beauty, especially among Gen Z Shoppable ads on Roku have gained heavy involvement from traditional retailers like Walmart, along with traditional and direct-to-consumer brands in health and beauty, electronics, home and consumer packaged goods.

Retail 124

Retail eCommerce Gen Z Shoppers 124

SocialPilot

FEBRUARY 19, 2025

Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. For instance, a brand in the health sector might prefer a platform where users feel secure sharing sensitive information. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Sprout Social

MARCH 12, 2024

For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities. That’s why leaders from across the business should ask their social team for regular updates on brand health during a presidential election.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketers 137

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. According to the World Health Organization, about 6.3

Gen Z 98

Gen Z Millennials Health User-Generated 98

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. The industry that had the highest cooperation efficiency with Instagram influencers was Health Care, where influencer posts were 4.2x Source ) 18. Source ) 19.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

APRIL 10, 2023

HubSpot Blog Research found that 17% of social media users bought a product based on an influencer’s recommendation, and this number goes up to 32% among Gen Z. Consumers will buy products on influencer recommendations over alternatives. Additionally, 27% of social media users follow virtual influencers.

Gen Z 119

Gen Z Health Influencer Marketing Product 119

Hootsuite

FEBRUARY 10, 2025

Jude Childrens Research Hospital (@stjude) Raise public awareness of health issues and best practices For public health bodies like health authorities or government offices, social media is a powerful tool to reach the majority of your regions population relatively inexpensively. Hootsuite Listening can help here, too.

Law 61

Law Health Entertainment Gen Z 61

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. This trend will show most clearly in the consumer app space – think fitness, health, nutrition and productivity.

Gen Z 129

Gen Z Non-Profit Millennials Shipping 129

Hootsuite

MAY 31, 2022

Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are close to 21 million Gen Z users on Pinterest — and that number is still growing. Source: Statista.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

OCTOBER 30, 2019

And in fall 2019, the company reported its work on ‘health’ (a.k.a Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. (By That said, Gen Z is still much more likely to be using YouTube, Facebook, Instagram and Snapchat. detecting and removing abusive messages ). 44% of U.S.

Gen Z 112

Gen Z Marketers Marketing Entertainment 112