Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Hubspot Marketing

SEPTEMBER 9, 2024

General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Gen Z Content Consumption Habits With its oldest members entering their late 20s, Gen Z (born between 1997 and 2009) is rising in spending power every day — and that’s with it already sitting with over $450 million in the US alone.

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

Businesses Grow

MARCH 16, 2023

I’ve been accused of being obsessed with Gen Z! As marketers, we better pay attention. Gen Z is beginning to flex its muscle. They’re not kids any longer — here in America, we just had our first member of Gen Z elected to Congress! And why not? Faux-stalgia!

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Gen Z Branding Fashion Entertainment 122

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

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Gen Z Millennials Entertainment Marketing 126

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." With that said, are content like audio chat rooms worth it for marketers? Twitter Spaces and Clubhouse are not very popular among Gen Z.

Gen Z 130

Gen Z Influencer Marketing Entertainment Marketing 130

Sprout Social

JULY 3, 2025

One of the first big Aussie fashion influencers, Antoinette’s timeless approach continues to influence modern Australian style. YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. Emily Venz (@emilyvenz) Source: Instagram Instagram: 466.3K TikTok: 83.2K

Fashion 88

Fashion Gen Z Branding Influencer Marketing 88

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

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Gen Z Health Influencer Marketing Food 112

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines. of its daily users aged between 13 and 24.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Traackr

FEBRUARY 13, 2024

Discover how Snapchat and Traackr’s influencer marketing platform can help you reach Gen Z.

Gen Z 98

Gen Z Influencer Marketing Marketing Marketers 98

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 344

Inbound Marketing Gen Z Influencer Marketing Millennials 344

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Plus, 76% of all users say social media has influenced a purchase in the last six months. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts.

Gen Z 86

Gen Z Millennials User-Generated Influencer Marketing 86

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” Dimperio is a Millennial herself, as well as a brand builder and digital native who helped define influencer culture.

Millennials 71

Millennials Gen Z Entertainment User-Generated 71

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties.

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Gen Z Influencer Marketing Health Promotion 123

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.

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Gen Z Millennials Health Entertainment 97

Buffer Marketing

APRIL 29, 2025

Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales. Partner with influencers Gen Z is changing how people discover new brands and products. million Instagram followers, and nano-influencer Nydia (right), who has 6,160 followers.

Gen Z 110

Gen Z Influencer Marketing Manufacturing User-Generated 110

illumin

AUGUST 27, 2024

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. This is an increase from 68% of respondents in 2023.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Marketing Insider Group

JUNE 24, 2025

Gen Z is setting the pace for how social commerce evolves. Image source Influencer-Driven Social Commerce Shoppers today trust real people more than polished campaigns. Influencer marketing continues to drive major returns, particularly in beauty, fashion, home decor, and lifestyle categories.

Gen Z 52

Gen Z Entertainment Fashion Retail 52

Hubspot Marketing

NOVEMBER 26, 2024

Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media. And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content. Read the room. Follow the trends.

Social Media Marketing 105

Social Media Marketing Gen Z Marketing Marketers 105

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 77

Gen Z Finance User-Generated Influencer Marketing 77

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. While Facebook often dominates the conversation, what works for the average marketer might not work for you. The pattern shifts dramatically for Gen Z.

Gen Z 81

Gen Z Social Media Marketing Transform Marketing 81

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. YouTube influencer statistics Considering working with influencers on YouTube?

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

JULY 1, 2025

Say goodbye to guesswork in TikTok influencer marketing with a curated list of 25 top Australian creators—from lifestyle creators to comedians, foodies to fashionistas and more. Plus, get practical tips for picking the right talent, spotting red flags and running smarter influencer campaigns that convert.

Branding 85

Branding Fashion Food Gen Z 85

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. AI startups and social media innovation Were already seeing AI features being incorporated across the marketing tech stack, said Natalie Silverstein, Chief Innovation Officer at influencer marketing company Collectively.

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

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Influencer Marketing Gen Z Fashion Food 116

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. Marketers should focus predominantly on the 2534 age group.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Theres a rise in influencer marketing. I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry, she says.

Gen Z 99

Gen Z User-Generated eCommerce Promotion 99

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. You might waste product on the wrong influencer picks.

Influencer Marketing 55

Influencer Marketing Gen Z Marketing Marketers 55

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Brands swap out celebrities for micro-influencers.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Traackr

JUNE 24, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. Blog Read the latest product news, trend analysis and editorial rifts on the blog. This growth isn’t driven by pros or celebrities.

Gen Z 52

Gen Z Branding Fashion Food 52

Hubspot Marketing

JANUARY 19, 2024

Thus, every influencer is a content creator, but not every content creator is an influencer. When to Use Influencers in Your Marketing Strategy I think most brands could benefit from influencer marketing. So, how can you reach a generation that wants nothing to do with advertisements?

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Gen Z Influencer Marketing PR Promotion 135

Sprout Social

FEBRUARY 28, 2025

The diverse age demographics across platforms require tailored social media marketing strategies to effectively engage different audience segments. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77