Gen Z Influencer Marketing Manufacturing 
Martech
DECEMBER 18, 2024
None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. As they do, their impact is fundamentally transforming what we market and why. Thats double the speed of previous generations.
Hootsuite
NOVEMBER 3, 2022
There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.
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Hubspot Marketing
NOVEMBER 1, 2024
You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). Retailers often even help shoulder some of the marketing to drive sales. Image Source I built it entirely on free tools, and every sale offsets any manufacturing expense.
Buffer Marketing
APRIL 29, 2025
When custom pin manufacturer WizardPins got started on Instagram , they knew driving sales from a brand-new account would be a challenge. Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales. That simple action can set off a chain reaction.
Hootsuite
APRIL 22, 2025
Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.
Sprout Social
SEPTEMBER 30, 2021
And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Influencer marketing.
Hubspot Marketing
JULY 28, 2022
Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. in 2020, the bulk of that was focused on B2C campaigns.
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