Buffer Marketing

JANUARY 13, 2025

With 24% of LinkedIn’s audience now comprising Gen Z , the demand for fast, engaging content is driving change. Video leads to more brand partnerships Lindsey Gamble , creator economy expert and consultant, builds on this by highlighting LinkedIn’s focus on video-first content and influencer marketing.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Sprout Social

MAY 12, 2025

What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok.

Gen Z 63

Gen Z Transform Fashion Food 63

Traackr

JUNE 24, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. Creators are transforming major tournaments into cultural events. This growth isn’t driven by pros or celebrities.

Gen Z 52

Gen Z Branding Fashion Food 52

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. Marketers should focus predominantly on the 2534 age group.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

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Influencer Marketing Gen Z Fashion Food 116

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Gen Z Millennials Branding Transform 133

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. You might waste product on the wrong influencer picks.

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Influencer Marketing Gen Z Marketing Marketers 55

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. So, how’s it going so far?

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Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

APRIL 10, 2025

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. The play: Trust in influencers is holding steady and growing in some pockets. The play: Experiencing shame in the healthcare environment is a top barrier to seeking out or receiving care.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 83

Transform Marketing Marketers Gen Z 83

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. Have a seat.

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Gen Z Whitepaper Millennials Transform 110

Sprout Social

JANUARY 30, 2025

Todd Kaplan, CMO, Kraft Heinz North America Todd Kaplan is the CMO of Kraft Heinz North America, and has helped the brand usher in a new era of transformation in the digital landscape. Kaplan has been recognized by Forbes and Business Insider as a top CMO, and was even called a Marketing Rockstar by Rolling Stone.

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CMO Gen Z Thought Leadership Entertainment 94

Spiralytics

JANUARY 31, 2023

While listening to a podcast is familiar, its popularity among streaming services and traditional radio has transformed the platform into a valuable marketing tool for enterprises worldwide. Here are a few podcast statistics that cover the specifics of this marketing format. hours per week listening to podcasts.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

SocialPilot

JUNE 19, 2025

75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. TikTok Live: Powerful for reaching Gen Z; offers AI-driven comment filters, live gifting, Q&A tools, and co-hosting.

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Thought Leadership Transform User-Generated Gen Z 59

Businesses Grow

SEPTEMBER 25, 2023

Oreo transformed an unexpected power outage into a moment of branding genius. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. Gen Z punches above their weight in its influence on culture, music, fashion, and business. Only now matters.

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Gen Z Transform Marketing Marketers 128

Marketing Insider Group

OCTOBER 25, 2021

Strategic Marketing Transformation. When you’re reading about up-and-coming trends in an article like this, it’s all too easy to think that being successful in marketing can be simplified to following a list of best practices and making sure you’re using the latest techniques and technology. Source: [link].

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Market Trends Gen Z Millennials Transform 145

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” As humans, we tend to say (and believe) this statement about every year.

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Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” As humans, we tend to say (and believe) this statement about every year.

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Gen Z Entertainment Transform User-Generated 140

Sprout Social

FEBRUARY 24, 2025

The influence of social media in financial services In the past, the financial services customer relationship mightve started with a meeting with a financial advisor. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 79

Marketing Strategy Gen Z Finance Social Media Marketing 79

Businesses Grow

OCTOBER 10, 2022

Part of the momentum for this career choice comes from a hype-drenched belief that Web3 technologies like creator coin economies and NFTs provide a transformational economic change for creators. The majority of content creators are Gen Z or millennials. Today the entry barrier to the creator economy is almost zero.

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Gen Z Transform Millennials Entertainment 131

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. In 2021, only 9% of marketers were using TikTok to promote their business. Social media is always evolving to satisfy the needs and interests of its users.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Acts as a trust signal.

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User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

DECEMBER 15, 2021

But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Depending on your industry and niche, these young users will eventually grow up to become your target audience , with TikTok heavily influencing their desires, aspirations and even purchase decisions.

Entertainment 144

Entertainment User-Generated Gen Z Transform 144

Businesses Grow

MARCH 18, 2024

.” I wrote extensively about this in Marketing Rebellion as a key part of the future of marketing. I really think we are moving into a new era of brand marketing! 58% of Gen Z think the more absurd, the cooler it is. Perhaps discomfort is the future of marketing – breaking taboos.

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Gen Z Energy Transform Thought Leadership 129

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. They add an authentic voice to the brand and expand its reach to a wider audience.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers must tailor their strategies to reach this emerging audience.

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Gen Z Millennials Health Transform 52

Sprout Social

JUNE 20, 2024

Plus, with their established credibility and extensive networks, aligning with a UK influencer will give your brand the localized social proof it needs to thrive. This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. How much do UK influencers charge?

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Gen Z Millennials Food Fashion 54

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. However, at the heart of these transformations are the exceptional content creators who have made it work. million Filipino users —ranking eighth worldwide.

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Gen Z Food Transform Education 98

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Identify one or more clear benefits for your audience they will take home. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

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Neuromarketing Gen Z Energy User-Generated 98

Sachs Marketing Group

MARCH 17, 2023

So, are you ready to take your social media marketing to new heights? Dive into our comprehensive guide and discover the secrets to supercharging your social media marketing strategy. Transform your brand’s online presence, captivate your audience, and drive results like never before.

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Social Media Marketing Marketing Strategy User-Generated Marketing 111

illumin

NOVEMBER 7, 2023

Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle. Cookieless targeting (by focusing on first-party data) makes it easier to target gen z, multicultural, and other new audiences.

Advertising 52

Advertising Advertisers Gen Z Transform 52

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts.

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Customer Millennials Gen Z Transform 52

Unbounce

MAY 1, 2024

Grene’s mini cart transformation is a perfect reminder that sometimes, it’s the little things that count the most. Vestiaire Collective , a second-hand luxury fashion platform, faced the challenge of capturing the elusive Gen Z demographic on TikTok while promoting their new direct shopping feature. The cherry on top?

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Gen Z Shoppers Fashion eCommerce 59

Unbounce

JUNE 23, 2023

To look into the future of AI marketing , all you gotta do is open up your podcast player and listen to the second episode of Unprompted , where we ask the experts to predict how this new tech will transform our world over the coming weeks, months, and years. (Although that last one would be awesome. ) You know what I mean?

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Marketing Marketers Customer Journey Non-Profit 110

Hootsuite

APRIL 3, 2023

User-generated content can help you: Earn trust. Partner with others Influencer marketing may already be part of your social media marketing strategy, but what about partnering with other brands? A recent study found Gen Z engages most with sale or promotional content, and trustworthy-seeming brands.

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Gen Z User-Generated Transform Education 133

Duct Tape Marketing

MARCH 22, 2023

Morra founded Women Online and The Mission List, an award-winning digital-consulting firm and influencer marketing company dedicated to social change in 2010. 06:14] You talk about transforming anxiety from a weakness to a strength. 04:43] Do you feel like there is more anxiety today, and if so, what’s causing it?

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Health Transform Gen Z Management 89

Buffer Marketing

OCTOBER 9, 2023

Content Monetization & AI Effect YouTube expands access to content monetization and adds a generative AI effect called Bloom in YouTube Shorts, transforming people into vibrant topiary structures. Gen Z’s Influence Ambitions Consistent desire among Gen Z to become influencers (57% in 2023 vs. 59% in 2019).

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Gen Z User-Generated Transform Education 120