Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. These statistics reflect perceived and actual social channel performance.

Gen Z

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Blend's Marketing Manager, Dan Stillgoe explained saying, Its true that you cant directly attribute leads or revenue from a podcast, but that's not its purpose.

Gen Z

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Ninety-eight percent of employees are already on social media, which is now a top channel for online brand research (second only to search engines). Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Great culture starts at the top.

PR

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Get scheduling, promotion and marketing tools all in one place for your entire team. Sign up free today.

Gen Z

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertisers

SocialPilot

MAY 8, 2025

of Gen Z prefer short videos, while Baby Boomers like elaborate posts. Location: Knowing where your audience is located will shape your social media strategy. For example, LinkedIn is ideal for 70% of career professionals, while TikTok may attract 60% of Gen Z. For example, 61.6%

Gen Z

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z

Sprout Social

JUNE 25, 2025

Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power. According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information.

Gen Z

Buffer Marketing

APRIL 29, 2025

To add products manually, use Commerce Manager to upload product photos and information. Here’s a handy video that walks you through how to set up your catalog in Commerce Manager. Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales.

Gen Z

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z).

Social Media Marketing

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions.

Gen Z

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing

Buffer Marketing

JANUARY 9, 2025

⚠️ Note : You have to follow TikTok’s advertising policies to use the TikTok ads manager. 7 things you should know before running a TikTok ad I know you’re eager to get started right away, but here are a few things you should know (and a few tasks to tick off) before setting up your TikTok ads manager account.

Advertisers

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% Worldwide, 47.3%

Gen Z

Martech

JANUARY 15, 2025

Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said.

Gen Z

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. And one of the most reliable social media apps for doing so is WhatsApp. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool.

Gen Z

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding

SocialPilot

JULY 21, 2025

Social media marketers didn’t ask for a platform identity crisis. But numbers alone don’t settle the score for marketers. Audience Vibe Threads feels like a tight-knit community— Gen Z, early adopters, Instagram-first users who value authenticity over trend-chasing. Let’s face it. But here we are.

Gen Z

Buffer Marketing

JANUARY 13, 2025

Additionally, Buffer’s social media manager, Lindsay Ashcraft , highlights a broader trend: people seeking private communities where they feel comfortable participating. Matt shares that, “ the rise of native AI tools within social media platforms will empower social media managers and creators.

Gen Z

Sachs Marketing Group

MAY 30, 2025

This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt. Need help managing your PMax campaigns?

Transform

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. From Gen Z to Baby Boomers, the platform has something for everyone.

User-Generated

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. billion social media users , your next customer is definitely scrolling. Why Social Media Marketing Works for B2C Brands? Source How to Create Your B2C Social Media Strategy?

B2C

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. This also allows businesses to create moderation policies and manage their content directly , which can help build trust with their audience.

Gen Z

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. billion social media users , your next customer is definitely scrolling. Why Social Media Marketing Works for B2C Brands? Source How to Create Your B2C Social Media Strategy?

B2C

SocialPilot

JUNE 19, 2025

75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. Best platforms to do social media live sessions: YouTube Live: Ideal for long-form sessions; supports real-time captions and automatic translation with AI.

Thought Leadership

Sprout Social

MAY 19, 2025

According to the Q2 2025 Sprout Pulse Survey, 48% of global social media users plan to spend more time on new / emerging social platforms (like Bluesky) over the next six months. And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z.

Gen Z

SocialPilot

JUNE 26, 2025

It has become a key part of your marketing engine. With tools like SocialPilot, you can streamline your content workflow for easier management. Facebook Easily the most popular platform on our list, Facebook is where you’ll find most social media users actively engaging with brands. billion monthly users.

Gen Z

Sprout Social

AUGUST 6, 2025

In doing so, universities are bridging the generational gap between themselves and the next generation. Others are following suit to attract and stay relevant to Gen Z. All these tactics together give you many ways to connect with students through targeted and creative social media marketing campaigns on TikTok.

Education

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. generate revenue.

Gen Z

SocialPilot

APRIL 23, 2025

Social media PR refers to using social media channels to build a positive brand image in the minds of your target audiences. Some popular social channels include Instagram, TikTok, Facebook, Twitter (now X), LinkedIn, and YouTube. Otherwise, a delayed response can aggravate the situation.

PR

Buffer Marketing

AUGUST 5, 2024

But: Get ready with me while I tell you how I managed to get hired remotely at one of the coolest tech companies in the US while working in Cape Town, South Africa. But, I’d managed to figure out a way to make it work for my niches (sort of), and I was convinced I was ahead of the curve enough for it to go viral. 

Gen Z

Hootsuite

FEBRUARY 10, 2025

Hootsuite Inbox makes it easy to see and respond to comments across social networks in one place, and manage them in a streamlined way with your team. Social listening can also identify key public health concerns and sentiments about current outbreaks or health events.

Law

Buffer Marketing

SEPTEMBER 9, 2024

On my travels, I’ve spied: A dedicated LinkedIn video feed at the bottom of the mobile app (which Austin Nill managed to record below): A ‘Videos for you’ feed right at the top of the app as you open it, which Lindsey Gamble shares below. I’ll expand on this below. 

Gen Z

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. If your brand wants to stay relevant and culturally connected, meme marketing is the perfect solution. Understanding your audience is the foundation of any successful social media strategy. Aidan Brannigan 3. Why Is It Important?

Gen Z