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While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: GenZ. Born between 1997 and 2012, GenerationZ is the first generation to grow up with technology at its fingertips.
None of them quite compare to what we’re seeing with GenZ. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. As they do, their impact is fundamentally transforming what we market and why. Thats double the speed of previous generations.
We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker. Customers born just before or after the debut of the memorable Aflac Duck are known as GenZ and are a much sought after health insurance demographic. And how does digital engagement connect back to branding?
I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. She's even gone as far as to speak with 500 Gen Zers to understand their consumer and social media habits. GenZ is a generation of contradictions.
Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?
Theres a reason McDonalds ranks among the top 10 most magnetic brands for GenZ surpassing Sephora, NFL, and Starbucks. Lesson 1: Marketing should be symbiotic. And what she loves about GenZ is how theyve created a symbiotic relationship with McDonalds campaign ingredients. GenZ creates content for them, too.
Once upon a time, we wrote a blog and made a video about GenZ: Marketing Mysteries Uncovered for GenerationZ. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit GenZ’s needs and preferences.
GenerationZ, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population.
Jade Walters is, easily, the Queen of GenZ LinkedIn. Jade has spent the last year independently building up her LinkedIn following, making early career opportunities more visible for young professionals, specifically first generation students of color. Let’s get into it.
In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. All consumers are unique, but that level of personalization as a marketer isn’t really realistic.
Is your marketing brain spinning? I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. See Ad Age for details.) What does this mean?
Over the past year, my research on generational differences in perceived digital authenticity has found a few golden marketing nuggets. Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from GenZ to Baby Boomers.
Together, we created a seven-page brand strategy doc like a marketing plan, but for me. Why GenZ Should Be Building Personal Brands A lot of people underestimate just how digitally fluent GenZ is. Eventually, I saw the opportunity to carve out my own space, especially as a GenZ woman talking about AI.
And for colleges and universities, that means adapting to GenZ. GenZ isnt just influencing how institutions market to prospective students. From TikTok and texting to hyper-personalized outreach, this generation demands more than most legacy systems can deliver. How to communicate. How to measure success.
Retail expert Mary Portas and Snap have conducted research into GenZ's shopping habits and reveals how to attract GenZ spending in a softer spending market. Spoiler alert. be a little less seamless. It’s bloody tough out there for retail. We’re all feeling the weight.
Email marketers are going to have their hands full in 2025. Recorded at the Fall 2024 MarTech Conference , and hosted by Kath Pay and Jeanne Jennings , this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges. 26:08: Which way are email marketing budgets going?
These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. To access the insights you need, collect data from marketing research, social analytics, and your CRM.
Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. This is especially true for younger consumers, as 57% of GenZ will use social more for gift inspiration. This number goes up to 21% among GenZ.
TikTok is the search engine of choice for more than half of GenZ and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a GenZ media and college marketing company. TikTok is the #1 search engine for more than half of GenZ.
Now, as interest rates are higher, venture capital funds are harder to come by, and privacy laws have made paid customer acquisition on social media more challenging, GenZ entrepreneurs are following a different playbook when it comes to building their businesses.
Salesforce found that consumers are favorable toward AI along generational lines. GenZ is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-four percent of GenZ consumers said they would share their personal information with an AI agent, 37% are neutral about it.
Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy.
In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.
Sixty-five percent of consumers still send letters and packages with nearly half (48%) of GenZ sending mail one to two times per month. Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing. Why we care. The internet has not killed direct mail.
Build a Brand GenZ Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with GenZ.
Imagine standing at the edge of a vast, rich ocean and choosing to fish from a puddle: that’s what not tapping into the GenZ audience looks like. Currently comprising around ⅓ of the global population , GenZ is progressively occupying more ground in the marketing landscape - and with that come great opportunities for your brand.
But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a GenZ digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?
If you’re a marketer, you cannot ignore meme culture. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The GenZ caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. Case in point: The GenZ caviar bump.
Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. Less than 50% of GenZ think they receive too many emails.
Check out the results: Table of contents Email frequency and timing Content relevance and personalization Consumer behavior and decision-making Trust and privacy concerns Email frequency and timing The primary reason consumers delete retail marketing emails without opening them is too many emails/inbox overload (39%).
A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending. According to a company spokesperson, less than 1% of shareholders supported a proposal to roll back these initiatives, as reported by Marketing Daily.
That number climbs even higher for GenZ. LinkedIn LinkedIn’s user base primarily consists of Gen X and Millennial corporate professionals, making it the go-to platform for everything career-related—jobs, networking, professional development and personal brand building. For GenZ especially, TikTok is more than a social network.
After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as GenZ sauntered into the limelight. We built the culture GenZ now thrives in.” In this guide, we explain how Millennials want brands to show up on social media and how to market to them the right way.
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.
For years, Millennials and GenZ sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. How do Marketers Advertise to Gen Alpha? So, how should marketers advertise?
.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.
GenZ are hard to please Younger generations are usually a key demographic for retailers. But in 2024 GenZ is a difficult advertising target. The problem is that loyalty programs aren’t as big a draw for GenZ customers. Shopping starts early for GenZGenZ is a critical demographic for retailers.
More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Plus, 32% of GenZ expect brands to be interacting with influencers on their socials.
100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 17.
GenZ is three times more likely than baby boomers to value exclusive experiences. Generation plays a key role in shaping habits, with 40% of GenZ using TikTok for shopping discovery compared to just 4% of baby boomers. Other findings about loyalty programs include: Two-thirds of retailers offer a loyalty program.
This is good news for retailers with a solid digital marketing strategy. Shopping by generation. The same percentage (34%) of GenZ and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds. This represents a 8.4% Why we care.
Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.
Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. It’s not just the older generation either. The mailbox feels pretty empty these days, for the most part, and your email is chock-full.”
Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among GenZ and millennial consumers across the world. billion in sales worldwide in 2023.
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