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The Eaton Center in Toronto, Canada during the holiday season The holiday season 2024 and how it’s shaping up While many shoppers are ready to open up their wallets for the holiday season – savings are top of mind in 2024 and the most important retail season of the year is no exception. from 2023’s numbers.
The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Source: Salesforce Connected Shoppers report, 2025. 25% of shoppers buy through social media.
In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.
Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This number goes up to 21% among GenZ.
.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.
online holiday shoppers are expected to spend $240.8 This is good news for retailers with a solid digital marketing strategy. This is because of price discounts, not because shoppers are feeling wealthier. Shopping by generation. The same percentage (34%) of GenZ and Baby Boomer shoppers plan to shop online and in-store.
Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.
YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both GenZ and millennial audiences. Incorporating them into your campaigns helps you to reach and resonate with different corners of the Australian fashion market. Emily Venz (@emilyvenz) Source: Instagram Instagram: 466.3K TikTok: 83.2K
Check out the results: Table of contents Email frequency and timing Content relevance and personalization Consumer behavior and decision-making Trust and privacy concerns Email frequency and timing The primary reason consumers delete retail marketing emails without opening them is too many emails/inbox overload (39%).
Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels.
The report also found that approximately one in five Australians creates social media content to generate income. GenZ most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that GenZ uses Instagram, YouTube and TikTok the most.
Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among GenZ and millennial consumers across the world. In 2023, shoppers worldwide downloaded Shein 261.94
When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?
What shows up in a TV ad has the potential to influence shoppers on their mobile devices. GenZ consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. Cross-screen mobile advertising. This is the key component in shoppable interactive TV ads. Mobile Wallets.
Like QVC for GenZ, brands and influencers can showcase their products via a livestream shopping platform. We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. The following trends keep shoppers hooked and turn these livestreams into must-watch events.
Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.
Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. And let’s face itdifferent audiences behave differently (Hey, GenZ on TikTok!).
To be eligible for Instagram shopping, your business must: Be located in a supported market where Instagram shopping is available (that includes the U.S., Encourage word-of-mouth marketing When I'm looking for a new. Tap into word-of-mouth marketing by sharing user-generated content.
Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Meaning, video marketing for ecommerce drives 25% of leads. So, what type of content is working best on social media right now?
Whether you’re a brand, a marketer, or a curious entrepreneur, understanding how social commerce trends are evolving is essential to stay competitive. GenZ is setting the pace for how social commerce evolves. Image source Influencer-Driven Social Commerce Shoppers today trust real people more than polished campaigns.
The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. When it comes to sustainability, consumers also have what some marketers are calling “green fatigue.” The global resale market is estimated to grow to $350 billion by 2027.
It’s no wonder that the consumer experience suffers from misaligned marketing. For brands caught in the scuffle, this means wasted marketing spend. The firehose method of flooding consumers with marketing content does not work. However, the most accurate and current data available to marketers is available on Google Search.
It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or unknown by brands and marketers. Retailers like Amazon, Home Depot, Walgreens and Macy’s have years of shopper data and behavioral insights, offering an unparalleled picture of consumer preferences, habits and life events.
Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. billion) by 2030.
Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Coveo’s “ Gift or Grinch? Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.
For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of GenZ users consume news on TikTok.
For marketers looking to meet customers where they are , social media cant be overlooked. This creates an opportunity for marketers to boost customer service on social in the new year. Social media will dominate the customer service game, said Scott Morris, Chief Marketing Officer of Sprout Social.
In fact, 48% of GenZ consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. And with over 5.24
In fact, 48% of GenZ consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. And with over 5.24
In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Millennials make up the largest demographic in the content creator economy, with GenZ making inroads as well. Who are the content creators?
Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. If your loyalty strategy still revolves around points and perks, its time for an update. Consumer allegiance is no longer built on convenience aloneits driven by alignment. And younger audiences arent shy about walking away if you miss the mark.
Its part of Calms approach to niche marketing. Theyve featured videos of moms at a rage room for Mothers Day, memes for GenZ employees whove recently entered the corporate workforce and meditation for outdoor enthusiasts. Are they TikTok shoppers or Facebook scrollers? And thats the point. How often are they online?
Here’s what consumers and marketers are already doing to cope with the economic uncertainty. consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. What’s significant?
Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep GenZ customers.
GenerationZ consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. But how many of these broad characterizations are accurate – and which of this generation’s confirmed traits should content marketers focus on in their outreach efforts? Let’s take a look.
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In its first decade, the company experienced a period of steady growth, expanding its product line, opening its own retail spaces, and finding some success in digital marketing.
For many brands today, marketing to GenZ might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Figuring out how to make your marketing click with a younger crowd is easier than you think. Marketing trends come and go.
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. These shoppers also spent over $47 billion in retail in the two weeks after December 25th. That proportion of shoppers increased in December.
We surveyed 500 British and Irish consumers comprised of: GenerationZ (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on GenerationZ and social media. As the most tech-reliant group, GenZ and social media are almost synonymous. Be transparent and authentic.
A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.
With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.
Despite this, only 32% of retail executives say they can turn profile information, purchase history, and service interactions into tailored experiences that make shoppers feel like VIPs. Make the holidays happier for shoppers. During the holidays, shoppers’ patience tends to wear thin. Get the guide.
User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos. What’s the value of user-generated content (UGC) to brands?
If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Source: Pew Research Center.
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