SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR

Sprout Social

AUGUST 1, 2025

TikTok’s popularity in the UK is exploding—and it’s not just Gen Z anymore. Age brackets While Gen Z still makes up the bulk of TikTok’s user base, older millennials, Gen X and Baby Boomers are gradually adopting the platform. Frank is also open to collaboration, so reach out to his PR team linked in bio!

Gen Z

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% So, if you make them mad, it could turn into a PR nightmare. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million people use Reddit daily, and 379.4 respectively.

Gen Z

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% So, if you make them mad, it could turn into a PR nightmare. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million people use Reddit daily, and 379.4 respectively.

Gen Z

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Boost the Effect with Social Media and PR Use social media and digital channels before, during, and after your campaign to build hype and keep momentum going.

Gen Z

Hubspot Marketing

MAY 12, 2025

Nevertheless, the average beauty consumer seemed pretty open to testing Rhodes newest addition out (whether they bought it themselves or received it through a PR list), sharing user-generated content (UGC) with their followers and feeds, and offering their honest opinion about the product to the world. Design for scroll-first success.

Gen Z

SocialPilot

JUNE 26, 2025

It has a dominant hold on Gen Z and millennial audiences globally. With its visual focus, features like Stories and Reels, and tools like Instagram Shopping, it offers endless ways to connect and convert. For businesses aiming to build trust and visibility globally, YouTube is an essential part of a strong marketing strategy.

Gen Z

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Aidan Brannigan 3.

Gen Z

Hubspot Marketing

MAY 5, 2025

Agentic social media AI can handle much of social medias grunt work, things like monitoring sentiment, answering customer questions, or even defusing minor PR flare-ups before they trend (more on that later). Meltwater In my PR past, I grew familiar with Meltwater as a strong media monitoring and PR analytics platform.

Price

SocialPilot

JULY 4, 2025

According to the YPulse Survey , over 75% of Gen Z and Millennials share memes. And, try to frame your journey as a movie – with a hero, struggle, and payoff. These posts feel fun, fresh, and native to LinkedIn’s evolving content tone. Best Post Ideas: Meme format with an industry twist (e.g.,

Thought Leadership

SocialPilot

JUNE 19, 2025

Having a crisis management plan before things spiral out of control can ensure that bad incidents like these fade away instead of turning into a PR disaster. The lack of urgency and misjudgment turned a customer service issue into a global PR crisis, wiping $1 billion off their stock in just one day.

Management

Neil Patel

JULY 22, 2025

It has its roots in the older PR strategy of newsjacking. It’s painfully obvious when a B2B SaaS brand shoehorns itself into a Gen Z meme format meant for fashion or pop culture. That post was a signal to marketers that being culturally responsive could pay huge engagement dividends.

Branding

Sprout Social

MAY 19, 2025

In a traditional sense, influencer seeding is a PR strategy. Gen Z and millennial audiences offer the greatest potential for influencer impact. If a creator posts and their audience engages, thats a green light for future paid work. On the other hand, theyre likely not the right fit if there’s no content or traction.

Influencer Marketing

Search Engine Land

JULY 17, 2024

Corporate executives, brand managers and PR professionals need to recognize that clever spammy SEO tactics can’t “push” negative stories from credible sources down the search engine results page (SERP). Nearly half (48%) of PR professionals believe that Gen Z will have the greatest influence on a company’s reputation in the next five years.

Branding

CMO Network

JUNE 5, 2022

Gen-Z demand racial justice, not just diversity, equity and inclusion. The brands that can make inclusivity part of their core mission—not a PR statement—will win the hearts and minds of a new generation of citizens. Not consumers.

Gen Z

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” After all, being a social influencer and being part of Gen Z is often one and the same.

Gen Z

Hubspot Marketing

JANUARY 19, 2024

For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase. When You're Trying to Tap into Gen Z One thing you need to know about Gen Z is that they hate blatant advertising.

Gen Z

Search Engine Land

JANUARY 31, 2024

Louise Parker, head of PR at Propellernet, shared a screenshot on LinkedIn for a search for [stroking baby’s eyebrows], where the snippet is taken directly from a TikTok video’s caption: TikTok videos in SGE. Gen Z uses TikTok to Search. Dig deeper in Survey: 51% of Gen Z women prefer TikTok, not Google, for search.

Gen Z

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Communications

Search Engine Land

JUNE 13, 2023

Why their impact is beyond influencing visibility on SERPs – but also breathing new life into the digital PR space and making “search everywhere” not just a concept but a reality. Supercharged digital PR Digital PR may also leverage content from creator-led campaigns.

Content Marketing

Calvyn Lee Blog

JANUARY 28, 2023

Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends

Hubspot Marketing

AUGUST 20, 2019

PR Newswire ). PR Newswire ). Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. 50% of consumers say that seeing user-generated content would increase their chances of buying products through a brand's social media. Sprout Social ). Twitter Statistics. use Twitter.

Social Media Marketing

Hootsuite

APRIL 8, 2020

If you don’t do that, you’ll not only look like a jerkwad (completely real term), but it can also result in an easily avoided PR nightmare. Here’s one from Gen-Z heartthrob Timothee Chalamet looking absolutely stylish. Make sure that the original poster gives consent to use their content.

Gen Z

Hubspot Marketing

SEPTEMBER 7, 2022

TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 billion , a 142% increase year-on-year.

Gen Z

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z

Neil Patel

JANUARY 18, 2023

Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. Google ranks fifth. That’s right. Not yet convinced?

SEO

Adobe Experience Cloud Blog

MAY 11, 2016

Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. Next up, Global CMO of Wunderman Jamie Gutfreund revealed some compelling (albeit intimidating) insights on the next generation and tomorrow’s consumer, Gen Z (who she refers to as the optimization generation).

Gen Z

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. And we’re the number one sports destination for Gen Z fans.”

Digital Marketing

Neil Patel

FEBRUARY 11, 2021

They are best known for creating a strong community with their Millennial and Gen Z audience. These pop-up shops might be less about selling and more about PR, but they’re effective none-the-less. With a focus on making fashion more diverse, and less wasteful, the platform has reached over 13 million users.

Fashion

Econsultancy

MAY 3, 2022

According to Kusumawardhani, “Gens Z and Y are very aware of climate issues and how everyday activities contribute to it. From PR to packaging. Siti Astrid Kusumawardhani, VP of Public Affairs at Indonesian tech giant GoTo Group, was one of those to speak about carbon reduction.

eCommerce

Buffer Marketing

FEBRUARY 21, 2023

We now call ourselves “year-round disability conference,” hosting monthly virtual Diversability Unplugged events with topics ranging from financial equity, sexuality, work, and Gen Z through a disability lens. So we started creating our own original content across multiple platforms to serve as a sort of press outlet.

Gen Z

Hubspot Marketing

FEBRUARY 15, 2024

Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. The key here is subtlety. Accept digital innovation.

Branding

Animalz blog

JUNE 28, 2023

Picture a thumbnail photo of a Tesla in space with some Gen Z guy telling you to buy shares of Tesla now,” says Jan-Erik.) Most private company information came from their investors (hello bias), marketing, and PR. None of these options catered to private markets.

Transform

Sprout Social

MARCH 9, 2022

And members of Gen Z are more invested in the stock market than financial assets—including cryptocurrency. Here at Sprout, we have a regular strategy meeting between our Investor Relations, PR, Corporate Communications, Social Media and Legal teams. Connect with future investors and find your influencers. Tap into your teams.

Retail

Search Engine Land

FEBRUARY 19, 2024

Alternative channels like TikTok , where Gen Z is spending a lot of time, are a threat to Google’s market share. Strategies like engaging a community of influencers, active digital PR, adding interactive and informative videos, customer reviews, and a robust social channel strategy can help increase brand engagement.

Gen Z

Duct Tape Marketing

FEBRUARY 2, 2023

There's gonna be no PR spin. 21:08): And I point out in this section of the book, talking about the future of the community, why many of the things we rely on in marketing today, like social listening platforms are gonna become obsolete in some ways They already are because Gen Z, they're not on Facebook. Even business majors.

Marketing Strategy