Set Up

DECEMBER 3, 2024

This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity. The PR campaign to get this impactful story about women friendship by highlighting the actresses’ friendship does not go unmissed. The result?

Gen Z 59

Gen Z Millennials Marketers Marketing 59

Hubspot Marketing

JANUARY 19, 2024

For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase. When You're Trying to Tap into Gen Z One thing you need to know about Gen Z is that they hate blatant advertising.

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Hubspot Marketing

JANUARY 22, 2025

Read : How to Create an Email Newsletter [+ Expert Tips & Checklist] Public Relations/Media Relations With Public Relations (PR) , were discussing media coverage you didnt pay or ask for. The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

MAY 12, 2025

Nevertheless, the average beauty consumer seemed pretty open to testing Rhodes newest addition out (whether they bought it themselves or received it through a PR list), sharing user-generated content (UGC) with their followers and feeds, and offering their honest opinion about the product to the world. Design for scroll-first success.

Gen Z 67

Gen Z Fashion User-Generated Digital Marketing 67

Search Engine Land

JANUARY 31, 2024

Louise Parker, head of PR at Propellernet, shared a screenshot on LinkedIn for a search for [stroking baby’s eyebrows], where the snippet is taken directly from a TikTok video’s caption: TikTok videos in SGE. Gen Z uses TikTok to Search. Dig deeper in Survey: 51% of Gen Z women prefer TikTok, not Google, for search.

Gen Z 107

Gen Z Real Estate PR Promotion 107

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% So, if you make them mad, it could turn into a PR nightmare. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million people use Reddit daily, and 379.4 respectively.

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% So, if you make them mad, it could turn into a PR nightmare. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million people use Reddit daily, and 379.4 respectively.

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Search Engine Land

JUNE 13, 2023

Why their impact is beyond influencing visibility on SERPs – but also breathing new life into the digital PR space and making “search everywhere” not just a concept but a reality. Supercharged digital PR Digital PR may also leverage content from creator-led campaigns.

Content Marketing 120

Content Marketing Gen Z PR Entertainment 120

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Communications 122

Communications PR Gen Z Analytics 122

Calvyn Lee Blog

JANUARY 28, 2023

Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

AUGUST 20, 2019

PR Newswire ). PR Newswire ). Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. 50% of consumers say that seeing user-generated content would increase their chances of buying products through a brand's social media. Sprout Social ). Twitter Statistics. use Twitter.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

APRIL 8, 2020

If you don’t do that, you’ll not only look like a jerkwad (completely real term), but it can also result in an easily avoided PR nightmare. Here’s one from Gen-Z heartthrob Timothee Chalamet looking absolutely stylish. Make sure that the original poster gives consent to use their content.

Gen Z 145

Gen Z PR Management Marketing Strategy 145

Hubspot Marketing

SEPTEMBER 7, 2022

TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 billion , a 142% increase year-on-year.

Gen Z 140

Gen Z Branding User-Generated Millennials 140

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Adobe Experience Cloud Blog

MAY 11, 2016

Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. Next up, Global CMO of Wunderman Jamie Gutfreund revealed some compelling (albeit intimidating) insights on the next generation and tomorrow’s consumer, Gen Z (who she refers to as the optimization generation).

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. And we’re the number one sports destination for Gen Z fans.”

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Neil Patel

JANUARY 18, 2023

Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. Google ranks fifth. That’s right. Not yet convinced?

SEO 113

SEO Gen Z User-Generated Advertising 113

Econsultancy

MAY 3, 2022

According to Kusumawardhani, “Gens Z and Y are very aware of climate issues and how everyday activities contribute to it. From PR to packaging. Siti Astrid Kusumawardhani, VP of Public Affairs at Indonesian tech giant GoTo Group, was one of those to speak about carbon reduction.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Neil Patel

FEBRUARY 11, 2021

They are best known for creating a strong community with their Millennial and Gen Z audience. These pop-up shops might be less about selling and more about PR, but they’re effective none-the-less. With a focus on making fashion more diverse, and less wasteful, the platform has reached over 13 million users.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Buffer Marketing

FEBRUARY 21, 2023

We now call ourselves “year-round disability conference,” hosting monthly virtual Diversability Unplugged events with topics ranging from financial equity, sexuality, work, and Gen Z through a disability lens. So we started creating our own original content across multiple platforms to serve as a sort of press outlet.

Gen Z 110

Gen Z Branding PR Marketers 110

Hubspot Marketing

FEBRUARY 15, 2024

Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. The key here is subtlety. Accept digital innovation.

Branding 139

Branding Fashion Gen Z B2C 139

Animalz blog

JUNE 28, 2023

Picture a thumbnail photo of a Tesla in space with some Gen Z guy telling you to buy shares of Tesla now,” says Jan-Erik.) Most private company information came from their investors (hello bias), marketing, and PR. None of these options catered to private markets.

Transform 96

Transform Gen Z PR Market Research 96

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. John (06:35): Well, in fact, you mentioned generational. Earned media, yes, traditional pr, but also digital. We don't even touch that.

SEO 87

SEO Transform Gen Z PR 87

Search Engine Land

FEBRUARY 19, 2024

Alternative channels like TikTok , where Gen Z is spending a lot of time, are a threat to Google’s market share. Strategies like engaging a community of influencers, active digital PR, adding interactive and informative videos, customer reviews, and a robust social channel strategy can help increase brand engagement.

Gen Z 111

Gen Z Real Estate SEO Transform 111

Sprout Social

MARCH 9, 2022

And members of Gen Z are more invested in the stock market than financial assets—including cryptocurrency. Here at Sprout, we have a regular strategy meeting between our Investor Relations, PR, Corporate Communications, Social Media and Legal teams. Connect with future investors and find your influencers. Tap into your teams.

Retail 108

Retail Gen Z Thought Leadership Health 108

Duct Tape Marketing

FEBRUARY 2, 2023

There's gonna be no PR spin. 21:08): And I point out in this section of the book, talking about the future of the community, why many of the things we rely on in marketing today, like social listening platforms are gonna become obsolete in some ways They already are because Gen Z, they're not on Facebook. Even business majors.

Marketing Strategy 96

Marketing Strategy Gen Z Marketers Marketing 96

Search Engine Land

JANUARY 29, 2024

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. This enables brands to develop a “search everywhere” strategy and grow their share of search. When is a search universe analysis relevant?

Gen Z 104

Gen Z User-Generated SEO Millennials 104

Adobe Experience Cloud Blog

MAY 11, 2016

Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. Next up, Global CMO of Wunderman Jamie Gutfreund revealed some compelling (albeit intimidating) insights on the next generation and tomorrow’s consumer, Gen Z (who she refers to as the optimization generation).

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Hootsuite

MAY 30, 2023

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads?

Law 105

Law Social Media Marketing Entertainment Gen Z 105

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. HubSpot) 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Power Digital Marketing

NOVEMBER 30, 2022

6 Today’s consumers—particularly millennials, Gen Z and Gen Alpha—don’t just want a quality product at a fair price. Cause marketing and value-based consumption habits have been on the incline for years now, and many analysts argue the COVID-19 era accelerated the trend. Text messaging statistics 2022–SMS trends for businesses.

Retail 52

Retail Gen Z Marketers Marketing 52

Orbit Media Studios

JULY 15, 2024

For instance, they might find reporting on the technology preferences of Gen Z or the financial considerations of Boomers. Each semester, I would inevitably have a few students who would start with age cohorts and bring back data about the behaviors, needs, and interests of those age cohorts. Wait, more practical insights? Yes, please!

Customer 52

Customer Gen Z Real Estate Millennials 52

Exposure Ninja

MAY 3, 2022

You’ve got an awesome product or service, you have loads of knowledge about what you’re selling and you just generally do a great job. How does social media, a website, digital PR, paid ads, blogging, SEO, and a whole host of other things, help your business? Digital PR. Digital PR. Category Pages.

Marketing Strategy 52

Marketing Strategy PR Marketers Marketing 52

Welcome Software

MAY 3, 2022

Influencer collaborations: Brands targeting younger audiences, especially Gen Z, might opt for influencer collaborations on platforms like TikTok or Instagram. This section can encompass tactics like PR initiatives, sponsorships, influencer partnerships, and community engagements.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

Exposure Ninja

OCTOBER 16, 2023

Estrid’s target customers are Gen Z-ers who shop with the company because of its positioning , which Estrid promote by: Covering “taboo” topics in the world of shaving Working with inclusive models Offering a more environmentally friendly alternative to traditional razors Delivering the products directly to customers on a schedule that suits them.

Price 52

Price Promotion Marketers Marketing 52

Hubspot Marketing

MAY 5, 2025

Agentic social media AI can handle much of social medias grunt work, things like monitoring sentiment, answering customer questions, or even defusing minor PR flare-ups before they trend (more on that later). Meltwater In my PR past, I grew familiar with Meltwater as a strong media monitoring and PR analytics platform.

Price 87

Price PR Gen Z User-Generated 87