Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Scoop.it!

JULY 18, 2024

This means you can notify them of deals in their area, display prices in the correct currency, and include your localized virtual phone number in your ads. For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." In our 2022 survey , we spoke to Gen Z consumers about their social media habits. Only 14% mentioned Twitter and 13% said Clubhouse.

Gen Z 132

Gen Z Influencer Marketing Entertainment Marketing 132

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z 111

Gen Z Entertainment Retail User-Generated 111

illumin

NOVEMBER 19, 2024

Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. The problem is that loyalty programs aren’t as big a draw for Gen Z customers. Shopping starts early for Gen Z Gen Z is a critical demographic for retailers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

illumin

JANUARY 14, 2025

As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise. With tools like Google Cloud AI and Salesforce’s Einstein, retailers can craft personalized product recommendations, targeted offers, and dynamic pricing tailored to individual shoppers.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Hubspot Marketing

MAY 9, 2023

With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign. s newfound focus on a Gen Z audience. s pivot to focus on Gen Z?

Gen Z 123

Gen Z User-Generated Retail Shoppers 123

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. Among US and UK Gen Z respondents, 30% reported shopping at Shein in the past 12 months.

Gen Z 103

Gen Z Fashion Millennials Retail 103

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 111

Gen Z Millennials Shoppers Price 111

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. They will research to make the right purchase decisions, and will often prioritize price over loyalty.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hootsuite

NOVEMBER 28, 2024

Pin down your Pinterest audience As Olivia mentioned, set aside ample time to learn about the general Pinterest audience and the demographic that is most likely to use this channel — before committing time and budget to the platform. You can even use it to help you write compelling copy. Olivia can relate.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

JULY 15, 2021

It was almost like they knew I was going to buy a TV and didn’t need to lower their prices substantially to incentivize me. For pricing, it’s not about interpreting buyer psychology. The right price, and the sale, can be helped along by letting the data speak for itself. But how did they know that? The point is that they knew.

Gen Z 112

Gen Z Millennials Direct Mail Retail 112

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z 116

Gen Z Health Influencer Marketing Food 116

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 342

Gen Z Price Target Market Customer 342

Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchats fast-paced, immersive and ephemeral content is a strong draw for younger audiencesparticularly Gen Z and Gen Alpha, who connect with the unique storytelling style.

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Buffer Marketing

APRIL 29, 2025

This makes your posts shoppable — people discover your products while they’re scrolling, and when something catches their eye, they can just tap the icon to see product details and prices. Share accurate product information and avoid anything misleading, such as incorrect pricing and availability.

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Seeking lower prices. Why we care. Super fans. Get MarTech! In your inbox.

Shoppers 107

Shoppers Price Gen Z eCommerce 107

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). It’s a beautiful cycle. Personalize your customer experience.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Search Engine Land

AUGUST 8, 2024

Lays out price and/or offer: Best used with a warm retargeting audience. The attention span of the Gen Z generation is down to 2.8 Consider video, blog posts, or other lower-intent content pieces. Explains value: These ads tout the product/solution in some way and drive directly to a declared intent page on your website.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia. Food TikTok content is so influential in the UK that it has begun to change the eating habits of young people across the country.

Gen Z 106

Gen Z Food Fashion Millennials 106

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Each new generation has watched more online video than the last. Younger generations are watching longer content.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Martech

JULY 21, 2022

For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. Also, 39% of Gen Z said they are more likely to try a new brand. More than half of U.S. Why we care.

Gen Z 127

Gen Z Millennials Branding Shipping 127

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. Your actual ad price may differ depending on your budget, demographics, and country. GenZ and Millennials expect social media ads to be funny and trending, for instance, according to GWI.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Podcast Listener Behaviors. Edison Research ). Podcast Insights).

Gen Z 142

Gen Z Advertisers Advertising Millennials 142

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 140

Gen Z Millennials Price Social Media Marketing 140

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%). Why we care.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. 33% of Gen Z-ers have bought a product based on an influencer's recommendation in the past three months. The Influencer Marketing Landscape. billion to 4.14

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. For example, a lead that downloads a research report and visits your pricing page is likely ready to move to BOFU and a sales conversation. BOFU Pricing pages, testimonials, and interactive elements like ROI calculators. Timing matters.

Transform 85

Transform Marketers Marketing Gen Z 85

Hubspot Marketing

JUNE 4, 2024

Best for: Quickly generating images to complement a marketing campaign. Price: Paid tiers start at $5 per month billed annually. Rytr Rytr is an AI writing generator unlike any I've tested before. I asked Rytr to generate a blog idea and outline about marketing to Gen Z. Price: Paid tiers start at $7.50

Gen Z 119

Gen Z User-Generated Price Copywriting 119

Hubspot Marketing

JULY 25, 2022

Price matters most to when it comes to making a purchasing decision — but other factors might surprise you. Across the board, price is a major factor when it comes to purchasing decisions. Across the board, price is a major factor when it comes to purchasing decisions.

Gen Z 129

Gen Z Millennials Retail Price 129

Hubspot Marketing

JANUARY 2, 2023

Many industries are experiencing budget cuts amidst slowed economic growth and inflated pricing — and across all teams, especially hiring, have to rethink their approaches for 2023. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025.

Gen Z 136

Gen Z Law Marketers Marketing 136

Hubspot Marketing

NOVEMBER 21, 2022

And in most cases, a higher follower count usually means a higher campaign price. Gen Z is becoming a growing generation within the creator economy. Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Martech

AUGUST 5, 2021

Rowe Price Associates, Inc. Rowe Price . Rowe Price found that the best way to set up the flow of their data was through a hub-and-spoke system, according to Frank Hong, Software Group Manager at the investment management company. Coupons, the Gen Z way . Dan Price , CEO, Gravity Payments. Read more here.

Gen Z 116

Gen Z Transform Price User-Generated 116

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. Inflation is persisting and, with a current annual rate of 3.7%, it remains a big concern for consumers.

Gen Z 127

Gen Z Shoppers Retail Price 127

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? Inclusive companies posted a 14.4%

Gen Z 98

Gen Z Millennials Health User-Generated 98

Hubspot Marketing

AUGUST 15, 2022

Create a payment request with item description and price. Social media is Gen Z’s preferred channel for discovering new products. 57% of Gen Z have discovered a new product on social media in the past three months. Request and collect payment. Below is a preview of what this messaging feature looks like: Source.

Gen Z 111

Gen Z Millennials Shoppers Retail 111