Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Its not clear what percentage of the YouTube audience identifies outside of the gender binary. billion views).

Gen Z

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Unsure about your SEO strength? Youve got your organic marketing content, now its time to make it shine.

Gen Z

Martech

FEBRUARY 11, 2025

Dig deeper: Optimizing LLMs for B2B SEO: An overview Why B2B marketers need to pay attention B2B buyer behavior is shifting rapidly. With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search.

Gen Z

Set Up

OCTOBER 1, 2024

Knowing how to combat the tricks of Dark Socials and most effectively track your campaign’s traffic is a necessary skill for all roles in marketing, from Digital Marketing Managers and Social Media Managers, to Content Marketers and CMOs, to SEO Specialists and Performance Managers. Read more: It’s Giving… Marketing to Gen Z

Gen Z

Sprout Social

JANUARY 16, 2025

Optimize for YouTubes audience and nuances YouTube isnt just a video sharing platform, its also a search engine the second most popular for Gen Z, behind only TikTok. Instead, optimizing your YouTube SEO strategy can help you master the algorithm. Its important to play with all available functionalities to get your content seen.

Gen Z

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z

Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. HubSpot ) Website/blog/SEO (search engine optimization) is returning the biggest ROI for more marketers. B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. (

Transform

Hubspot Marketing

NOVEMBER 1, 2024

These include but aren’t limited to: Content Marketing & Search Engine Optimization (SEO) : These two strategies work together to offer value to your customers and get found in their hunts for answers. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy. Enable social shopping.

Manufacturing

Buffer Marketing

AUGUST 26, 2024

In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z). On YouTube especially, a solid YouTube SEO strategy could mean your videos continue to get views for years after posting. Edit the first image to stay on brand, and the rest can be a little more raw and authentic.

Social Media Marketing

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. As of the third quarter of 2024, 59.8% of users identified as male and 39.1% In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian.

Branding

Customers.ai

NOVEMBER 20, 2024

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. Once you have your list, use tools like: SEMrush: Analyze competitors’ SEO strategies, paid ad campaigns, and top-performing content. Start by identifying your top competitors. Running an ecommerce campaign?

PR

Sachs Marketing Group

MAY 30, 2025

From advertising tools powered by artificial intelligence (AI) to the shift away from traditional SEO strategies, the marketing playbook has undergone numerous revisions, and it’s far from complete. The SEO industry isnt dyingits evolving. The SEO industry isnt dyingits evolving. Ready to future-proof your visibility?

Transform

Sprout Social

JULY 31, 2025

Social media content from networks like YouTube, Reddit and Instagram also impacts traditional SEO , so even consumers using Google to search can be influenced by social posts about your brand. Some 40% of social media users think it’s cool when brands jump on trends (though Gen Z is more likely to think so than older generations).

Gen Z

Hootsuite

OCTOBER 18, 2024

Optimize your profiles (and content) for search Never heard of social SEO ? 44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. It’s time to learn.

Social Media Marketing

Power Digital Marketing

JUNE 6, 2025

This level of granularity helps you reach the right people with the right message—whether you’re targeting niche B2B audiences on LinkedIn or Gen Z consumers on TikTok. For example, after a user reads a blog post from your SEO strategy , a retargeting ad on Facebook could bring them back with a case study or testimonial.

Advertisers

Duct Tape Marketing

JUNE 5, 2025

Buyersespecially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makersare digital-first, AI-empowered, and want answers on their terms. Real-World Examples: AI in Action The Content Scale-Up: Acme Corp used generative AI to create dozens of targeted, SEO-friendly blog posts and a LinkedIn ad campaign.

Transform

Buffer Marketing

DECEMBER 4, 2024

From Gen Z to Baby Boomers, the platform has something for everyone. Not only do they make your content more accessible to the deaf and hard-of-hearing community, but they also offer SEO benefits and can increase viewer engagement. Plus, captions make your content more searchable, boosting your TikTok SEO. More than 1.5

User-Generated

Welcome Software

FEBRUARY 26, 2025

This has contributed to their (very successful) strategy to target and win the forever-hard-to-please Gen Z audience. An SEO with interest and skills in video editing that means saving time and money? So, obviously we all want to know what contributed to this success. because we want a slice of it too. Yes, please!

Gen Z

Exposure Ninja

MAY 2, 2025

Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. Think of it like SEO, but for AI instead of ranking in traditional search engine results, you aim to be the top mention in AI-generated answers. The buying journey can be long.

Digital Marketing

SocialPilot

JUNE 19, 2025

Best Use Cases Industry statistics and trends Step-by-step guides Comparison charts Myths vs. facts Timeline or workflow breakdowns Survey results or research summaries Semrush is one example of a brand that regularly uses infographics to share SEO, marketing, and content stats with its LinkedIn and blog audiences.

Thought Leadership

SocialPilot

JUNE 26, 2025

Support SEO and Blog Strategy with Video: YouTube videos can help you enhance blog posts, improve on-page SEO, and increase time spent on site. With SEO-friendly features and targeted ads, it supports both brand awareness and lead generation. It has a dominant hold on Gen Z and millennial audiences globally.

Gen Z

SocialPilot

FEBRUARY 12, 2025

” Use memes & pop culture references “When your engagement rate finally takes off: [Insert trending meme]” Keep it authentic, not forced “We wont pretend to be hip with Gen Z slang, but heres a trend we do understand: writing killer copy that converts.” Fix it today with our expert strategy!

Copywriting

Hubspot Marketing

MAY 28, 2025

Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. On the other hand, SEOs and SEO studies report the opposite. Does that mean that every video delivers results? Of course not. Take Backlinko s 11.8 minutes.

eCommerce

Buffer Marketing

AUGUST 5, 2024

I applied TikTok SEO where I could. This TikTok SEO explainer will help! Am I a gen Z yet? I picked a niche and (mostly) stuck to it. I occasionally went above and beyond and shared more than 1 video per day.   💡 Need more guidance on search engine optimization on social media?

Gen Z

Businesses Grow

DECEMBER 16, 2024

An example: From Zero to Millions: TikTok Shops GMV Journey Trona Freeman , Social media and SEO specialist for small businesses Trona Freeman More people are looking for alternatives to the Meta platforms for their small business marketing. And theyre searching and saving more than other generations.

Gen Z

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Earned links and SEO boost: When PR campaigns gain momentum on social media, they often attract blog mentions, media coverage, and external site links.

PR

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z

Buffer Marketing

SEPTEMBER 9, 2024

  The videos that have seen success are more lifestyle-focused clips I created with TikTok and Instagram in mind — I even noted in my 30-day TikTok experiment that my strategy for the Gen Z-dominated platform seemed to be working on LinkedIn, too. I’ll expand on this below. 

Gen Z

SocialPilot

JUNE 18, 2025

Branded hashtags and SEO-friendly descriptions made it easier for potential followers to discover the account organically. They know their Gen Z audience isn’t looking for lectures—they’re looking to laugh, connect, and feel seen. A relatable brand story and tone turned passive scrollers into community members.

Gen Z

Duct Tape Marketing

AUGUST 21, 2024

Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix sites. I read recently some statistics that 84% of millennials give to charity, and that has only been going up by generation. Gen Z is right behind them on that. Alright, time's up, but the list keeps going.

Gen Z

Backlinko

AUGUST 8, 2025

But SEO as we know it is dying. SEO used to work fairly consistently: write great content, sprinkle in keywords, land a few links — boom, rankings. People have been announcing the death of SEO for years. Spoiler: SEO isn’t dead yet. To determine whether SEO is dead, we need to understand how a marketing channel evolves.

SEO

Neil Patel

JULY 22, 2025

It’s painfully obvious when a B2B SaaS brand shoehorns itself into a Gen Z meme format meant for fashion or pop culture. If the post sparked DMs, follow-up content ideas, or user-generated content (UGC), that’s a sign your audience is invested. What does this trend actually mean to the people participating in it?

Branding

Digital Marketer

NOVEMBER 20, 2024

We’re implementing systems from Buy Back Your Time that allow our clients to focus on revenue-generating tasks rather than being bogged down by low-value but necessary operations. Gen Alpha grew up on YouTube subscriptions, and they’ll be incredibly powerful purchasers in the coming years, with many already self-made millionaires.

Digital Marketing

Businesses Grow

MAY 19, 2025

They’re crowded, overwhelming, and generally boring. They are iterative — how to make slight improvements on our Facebook ads or improve our SEO — while the field of marketing is going through a cataclysmic transition right in front of our eyes. I don’t like big marketing events.

Gen Z

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. However, its reach is far broader than that. Why is there a law banning TikTok?

Gen Z

Search Engine Land

JULY 17, 2024

Crisis communication and SEO Many industry observers think Google’s Panda update in February 2011 and Penguin update in April 2012 changed how online reputation management works, emphasizing high-quality content over spammy SEO techniques. But many shady SEOs think they’re smarter than Google’s automated systems and spam removal team.

Branding

Sprout Social

JUNE 3, 2025

Theyve featured videos of moms at a rage room for Mothers Day, memes for Gen Z employees whove recently entered the corporate workforce and meditation for outdoor enthusiasts. A bonus: You may discover new SEO keywords to pursue in your broader marketing efforts.

Gen Z