Hubspot Marketing

DECEMBER 10, 2024

SEO for startups can be overwhelming but dont let it keep you from getting started. Im an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; theyre now getting 15,300 clicks. x 4600 = $2,990/month or $35,880/year to get the same click opportunity using paid ads.

SEO

Marketing Insider Group

OCTOBER 21, 2024

Is it any wonder that it’s so challenging to get your brand the recognition it deserves? Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies. What seemed new and dazzling a year ago may sound clunky, dull or irrelevant now. Has it been a year?

Marketing Strategy

Sprout Social

SEPTEMBER 26, 2024

This makes it crucial to look at the average Instagram engagement rate of your top competitors to see if you’re getting good engagement. Run an Instagram competitors report to get a better idea of typical engagement rates in your industry. Source 13 tips to improve your Instagram engagement rate Now let’s get to the fun part.

User-Generated

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. This wasn’t just about getting “support” — it was about investment. The key is getting everyone in the game early so that every part of your strategy is airtight. The best time to get everyone in the game is right now.

Transform

Buffer Marketing

JANUARY 7, 2025

They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Our data shows that posts created with AI Assistant get 22% higher engagement than non-AI-assisted posts.

Price

Martech

OCTOBER 29, 2024

.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. In nature, things start to change when something pressures a system. Get them out of your head. Great ideas get sculpted from lesser ideas.

Energy

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Plus, we’ll suggest a number of KPIs to get you started for your next influencer campaign. What are influencer marketing KPIs?

Influencer Marketing

Hubspot Marketing

OCTOBER 18, 2024

The year I turned 30, I started a new job. Planning an event that attracts prospects and makes an impact starts with your event marketing budget. Let’s get started. Calculating a budget based on an industry average only gets you so far. Also tucked in the job description? Set design. Research and estimate costs.

Event Marketing

Hubspot Marketing

OCTOBER 21, 2024

We at HubSpot probably sound like a broken record by now, but AI can help marketers work smarter , not harder. Don’t get me wrong — plagiarism, bias, data insecurity, and poor quality are all concerns when generating content with AI. Now, speaking of spending less time on planning, enough of this background info.

Marketing Plan

Hubspot Marketing

APRIL 4, 2025

As a result, Ive seen teams get excited to use AI on smaller projects but hesitant to invest in a larger-scale implementation. For example, when I first started learning about AI, I appreciated how it could help me with discrete tasks, like putting together memos, coming up with ideas for experiments, and drafting copy.

Transform

Litmus

OCTOBER 17, 2024

According to The Ehrenberg-Bass Institute’s 95 to 5 rule , 95% of your audience isn’t in a buying cycle right now, but they will be “in-market” in the future. In other words, it starts once they’ve opted into your mailing list. Either way, since email is a permission-based channel, you’re starting with a leg up.

Email Marketing

Backlinko

DECEMBER 6, 2024

It starts when they discover your brand and tracks through as they become a loyal customer. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. His website gets about 400,000 monthly visitors from Google.

Customer Journey

AWeber

DECEMBER 16, 2024

Now, theres a new way to get started and stay connected, without the fuss of traditional sign-up and login steps. This means no downtime between deciding to start and actually rolling up your sleeves to create and send compelling content. Get Started Instantly See just how easy it is.

Email Marketing

Martech

SEPTEMBER 5, 2024

In response, vendors have several strategies to get the product in front of prospects. For now, most of Obility’s clients remain focused on demos and sales-focused strategies. We’re starting to see the transition,” he said. We’re now making that transition internally as well.” Sounds like common sense?

Non-Profit

Backlinko

JANUARY 6, 2025

I’ve distilled this guide to the five most impactful growth strategies, including: Success metrics Real-world examples Requirements to execute Expected timeline and results Let’s start with the most important one. Or products that are okay but never really get traction. Start with five customers this week.

eCommerce

Customers.ai

DECEMBER 17, 2024

In fact, according to recent stats, email campaigns with just 1-3 messages get over 90% higher engagement rates than overly complex series. Free Webinar: Watch Now The Problem: Why Overcomplicated Email & SMS Flows Dont Work Too Many Steps, Too Few Results The more complicated your workflows are, the less they actually work.

Outbound Marketing

Martech

JULY 19, 2024

The introduction of marketing automation and digital marketing started to mechanize the delivery of certain marketing assets, but, in general, the creation of the assets and the marketing systems reflect a traditional approach. Instead of debating button colors and placements for hours, marketers can now run real-time tests with many options.

Traditional Marketing

Hubspot Marketing

JULY 12, 2024

It’s easy to get misled by the wrong numbers. For example, say you‘re getting a ton of new members per month, but there’s even more members leaving the community. As a community starts, you will focus on foundational metrics and move out as you mature.” Your community is the same way.

Management

Buffer Marketing

JULY 11, 2024

I get it: I’ve been there. For starters, it gets a little easier every time you post.    All that said — getting and staying active on the platform can often be the biggest hurdle to overcome.  On the other hand, if you’re new to creating content, that might feel like a heck of a lot.

Branding

Hootsuite

OCTOBER 9, 2024

Source: Slack Through Slack’s beta program, those who opt in get updates before they become available to the general public. Start free 30-day trial Measuring the reach and sentiment of brand mentions If your brand sentiment takes a nosedive (or the polar opposite), your social team will be the first to know. Book one now.

Customer

SocialPilot

OCTOBER 20, 2024

Have you ever felt like you’re doing everything right on Instagram, but your posts don’t seem to get the virality they deserve? Without further ado, let’s get started. Before we get into the nitty-gritty, first, let’s understand what “going viral” on Instagram means.

User-Generated

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. For one thing, it’s probably never going to be as easy as it is right now, ever again. The space is crowded, but it’s only getting more so. And they had some fascinating insights to share.

Gen Z

Martech

NOVEMBER 8, 2024

Incomplete data collection Incomplete data collection can stem from many starting points, including gaps in tracking mechanisms, insufficient data points or overlooked metrics. Use a combination of quantitative and qualitative data to get a holistic view of the campaign’s impact. It’s OK to get scientific.

Marketers

Martech

SEPTEMBER 13, 2024

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. A good rule of thumb is to ask if a customer needs to read this email now, and how they will benefit if they do.

Email Marketing

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. And despite the bad rap that numbers get, storytelling with data can help build an emotional connection, too. 6 steps to effective data storytelling 1.

PR

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Now it generates over 680K monthly sessions, with 74% coming from organic searches. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Let’s start with step one.

SEO

Hubspot Marketing

DECEMBER 30, 2024

That said, let's get into it. Understanding content performance at the start and throughout can help you pivot and refine your roadmap as needed. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month?

eCommerce

Hubspot Marketing

OCTOBER 28, 2024

But before we get to that, I will share my secret for finding video marketing ideas and what kind of video content is popular among consumers. For example, I recently started creating TikToks for a new dance studio in my neighborhood to help attract more students. 15 Business Video Ideas Now, let‘s discuss some business video ideas.

Video Marketing

Hubspot Marketing

AUGUST 13, 2024

Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need. My podcast consumption rose so much in the last three years that I had to just start my own show.) Plain and simple. AI platforms and search features have changed how we find information.

SEO

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising. What are the benefits of advertising on Facebook?

Advertising

Martech

JANUARY 13, 2025

After that, how to improve prompts to get even better answers from me. This presents a valuable opportunity to engage new subscribers right from the start. MarTechBot now has 10+ personas to provide more targeted responses. Now its your turn to give MarTechBot a try. I am trained with MarTech content.

Customer loyalty

AWeber

JULY 23, 2024

Here’s how: Step 1: Choose a Digital Business Card App Start by selecting a digital business card app. Here are some of the best ways to get your new virtual card into your potential clients’ hands. Get Started Today! Watch this video to see how easy it is to get started!

User-Generated