Web 3.0 Glossary: The Ultimate List You Need
Heidi Cohen
JULY 18, 2022
Glossary to stay up-to-date with this evolving new environment. Glossary: The Ultimate List You Need appeared first on Heidi Cohen. Use this Ultimate Web 3.0 The post Web 3.0
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The Essential Content Marketing Glossary: 50+ Terms You Need To Know
Content Marketing Institute
JANUARY 12, 2022
Our glossary for content marketing-related terms can help. Continue reading → The post The Essential Content Marketing Glossary: 50+ Terms You Need To Know appeared first on Content Marketing Institute.
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SEO Glossary: 200+ Terms & Definitions You Need to Know via @sejournal, @theshelleywalsh
Search Engine Journal
APRIL 20, 2022
The post SEO Glossary: 200+ Terms & Definitions You Need to Know appeared first on Search Engine Journal. Learn 200 of the most common SEO terms you will encounter in your career as an SEO expert.
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A marketer’s glossary to essential agile marketing terms
Martech
JANUARY 12, 2022
The glossary is divided into four sections: Methods and Frameworks; Roles; Artifacts (which is the agile term for “tools”); Meetings; and Managing Work. The post A marketer’s glossary to essential agile marketing terms appeared first on MarTech. Enjoy the guide.
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The Data Intelligence Glossary for Recruiting and HR Professionals
Advertiser: ZoomInfo
As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever.
SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022
Hubspot Marketing
APRIL 26, 2022
Then, you need an SEO glossary. Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. 40 SEO Terms You Must Know!
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The Marketer’s Glossary of GDPR Terminology
Adobe Experience Cloud Blog
APRIL 18, 2018
The post The Marketer’s Glossary of GDPR Terminology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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New to Agile Marketing? Here’s a Glossary of the Key Terms
Marketing Insider Group
JULY 21, 2020
Our team put together this Agile marketing glossary for Agile newbies that need to learn the language of agility quickly as well as mature Agilists that want a handy reference guide by their side as they explore new facets of the methodology with their teams. The post Agile Marketing Glossary appeared first on the AgileSherpas blog.
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The 2024 guide to email deliverability by Digital Marketing Depot
Martech
MARCH 20, 2024
This guide also includes a handy email campaign check list and a glossary of industry jargon that demystifies terms like bounce, DNS, SPF, and more. Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it.
What Is Agile Marketing? [A Glossary of Terms]
Marketing Insider Group
FEBRUARY 22, 2017
The post Agile Marketing Glossary appeared first on The Agile Marketer. A Glossary of Terms] appeared first on Marketing Insider Group. The goal of adaptability is to avoid being trapped in a pre-established marketing plan even when it becomes clear that changes need to be made. A […]. The post What Is Agile Marketing? [A
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3 ways MOps can bridge the gap in marketing analytics
Martech
OCTOBER 6, 2023
Development of a data glossary MOps can create a data glossary focusing on essential marketing terms, such as scored leads, MQLs, qualified leads, and source information. For many marketing automation platforms, system default glossaries can be an easy starting place.
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How to use SEO and CX for better organic performance
Search Engine Land
AUGUST 10, 2023
Create a glossary A glossary is a valuable resource that can significantly enhance the user experience, especially for businesses that operate in industries with a lot of jargon or technical terms. From an SEO perspective, a glossary can provide a wealth of keyword-rich content to improve your site’s visibility on search engines.
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Display advertising: glossary of key acronyms and terms
Bannerflow
NOVEMBER 7, 2019
In this blog, we provide a glossary for all the key acronyms and terms essential to understand display advertising. The post Display advertising: glossary of key acronyms and terms appeared first on Bannerflow Blog. Make sure to return on a regular basis, as we add new digital advertising jargon. Acquisition.
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How Buffer’s Content Team Uses AI
Buffer Marketing
JUNE 19, 2023
Social media glossary We recently launched a Social Media Glossary that resulted from months of hard work and cross-functional collaboration on the Marketing team. We developed a prompt that helped us fill out the basic outline of each term within our Glossary that we used as the foundation for each word.
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Setup Pulse - 1.22.24
Set Up
JANUARY 19, 2024
Quick Glossary To Third-Party Cookie Updates There’s a lot of overwhelming information going around regarding Chrome’s change in data collection. Here’s Digiday’s 2024 Google Chrome third-party cookie deprecation glossary to stay up-to-date regarding data updates + sound smart while you do it!
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Google revamps SEO Starter Guide to focus on a starter audience
Search Engine Land
FEBRUARY 2, 2024
” Google removed: Glossary section : In its place, Google explained the individual terms in context on the page. .” Google also said this new version has “a better focus on a starter audience and the topics we think a person who’s just dipping their toes in SEO should focus on and why.”
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Crafting exceptional customer experiences with AI and agile: A 5-step guide
Martech
APRIL 24, 2024
Dig deeper: A marketer’s glossary to essential agile marketing terms Step 3: Leverage AI analytics for customer insights With all that in place, it’s time to identify how you can use AI analytics to drive customer insights.
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How TikTok Is Evolving From Social Media App to Entertainment Platform
Hubspot Marketing
MARCH 7, 2023
AI Marketing Glossary: terms marketers should know. Here’s what that means. The AI controversies marketers should avoid. Dupes: three out of four consumers plan to continue buying generic items over brand names to save money. Content creators: how three creators took their content from side hustle to full-time.
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Who cares if Gen Z significantly prefers user-generated content?
Search Engine Land
AUGUST 25, 2023
Since then, I’ve stumbled into the definition of “ co-viewing ” in the Google Ads glossary. The glossary also explains: “When multiple people watch YouTube on a connected TV (CTV) device together and view an ad at the same time, it could lead to more impressions and reach for your campaign.”
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How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]
Hubspot Marketing
JULY 27, 2022
So remember that really exhaustive glossary you put together on industry terms your audience should know ? When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that's not all hyperlinks can do, they can link to jump to a specific part of a page as well.
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The Power of "Is": A Featured Snippet Case Study
Moz
FEBRUARY 10, 2020
Blog/HR glossary - We found that it was easier for us to gain featured snippets from our blog or our glossary pages. I showed you one example, but we’ve had many (short-form content, long-form content, glossary terms, blog posts, etc.) These are just a few examples that we’ve noticed that, when repeated, have worked for us.
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs
Martech
FEBRUARY 8, 2024
But it was all TOFU content, turning our website into a sales glossary and job description templates. We didn’t start as well as we would have liked, primarily because we inherited a legacy site with a ton of content (over 600 pages).
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30 Terms Every Sales and Marketing Professional Should Know
Marketing Insider Group
SEPTEMBER 22, 2016
The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Marketers are naturally good at talking the talk; it’s kind of in our job description.
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Google’s SEO Guide for Beginners Gets a Refresh!
Rock Content
FEBRUARY 7, 2024
Glossary Section: Google explained terms individually in the context of the page. You’ll find highlights, images, a logical information hierarchy, and easier readability. This will serve as inspiration for those still unsure about creating quality content for users. What Was Removed from the Guide?
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Vanity Metrics: Definition & Examples for Marketing
Hootsuite
SEPTEMBER 21, 2023
In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. A vanity metric is a social media metric that looks impressive at a glance but doesn’t necessarily indicate a company’s overall success in reaching its goals.
How to Make Data Hygiene Your Email Marketing Superpower
Litmus
JULY 7, 2022
If a new person or vendor comes onto the team, that dictionary serves as a glossary and source of truth for exactly what the data means to a particular organization, so it can be acted on much more quickly. He also recommends creating a data dictionary, which catalogs what each piece of data means to your company.
DAM metadata: Why less is more
Martech
JUNE 15, 2023
Making a glossary available for controlled vocabulary fields can also be very helpful to your users, both those inputting metadata and those searching for assets. This eliminates the possibility of spelling errors and removes confusion over different terms used within your organization to describe the same thing.
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B2B keyword research: A comprehensive guide
Search Engine Land
JULY 31, 2023
For informational glossary-type terms, you may be competing with publishing sites or Wikipedia. Mining glossaries This could be a standard informational industry glossary or a glossary of terms for a major competitor. There are multiple types of competitors, however.
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This day in search marketing history: January 28
Search Engine Land
JANUARY 27, 2023
by Sherwood Stranieri 2011: Interview With TAT’s Hampus Jakobsson On Digital Natives & Digital Immigrants by Gord Hotchkiss 2011: Applying Customer Life time Value To Paid Search by Siddharth Shah 2010: A Paid Search Glossary by Josh Dreller 2010: 7 Do’s & Don’ts For Working With A Technical SEO During A Redesign by Jill Whalen 2010: 8 Opportunities (..)
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The Definitive Guide to Holiday Conversations About Your Job
Adobe Experience Cloud Blog
DECEMBER 3, 2018
Yesterday’s marketing channels still have their place, but with so many new avenues for us to leverage these days—social media, ad retargeting, sponsorships, influencer marketing—your family probably needs a glossary.
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Best of Growth Memo
Kevin Indig
MARCH 28, 2023
Kevin Indig • 4 min read How to drive millions of sessions with glossaries Glossaries as a traffic-driver were forgotten like the Jedi in The Force Awakens. On the other side, it’s so fundamentally flawed that we should handle it with extreme care. In this article, I explain why and how.
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Check out our new Ecommerce glossary of terms!
Rock Content
DECEMBER 7, 2020
Because of that, today’s post will rescue the dictionary organization and show you an ecommerce glossary of terms! Ecommerce Glossary of Terms. Now that you have access to this ecommerce glossary of terms, you can conduct your research on the topic in an organized manner. The post Check out our new Ecommerce glossary of terms!
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What Marketers Need to Know About Google I/O 2023
Exposure Ninja
MAY 26, 2023
In the demonstration, it’s used to create a glossary from the notes and uses citations so you can see where the information came from. Tailwind allows you to insert all your notes on a topic. Then Tailwind will pull out key concepts and questions from your notes. So how does this relate to marketers ?
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How Marketers Collaborate Effectively Across Departments [According to HubSpot Marketing Leaders]
Hubspot Marketing
FEBRUARY 13, 2023
Include a glossary in your team wiki, SLA, project tracker, or slide deck. Some easy ways to put this into practice: Define relevant acronyms and jargon at the start of a presentation. Use the full term when reading out loud from slides or reports that include acronyms. (In In other words, say “Cost Per Closed Lead” out loud instead of “CPCL.”)
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Practical Tips on Writing 2x More Content in Less Time
Scoop.it!
MAY 10, 2022
Also, do your best to prepare the lists of linking words , glossaries, power words , and other writing references to address and avoid writer blocks. So, you can prepare a template for every content type beforehand and later use it to structure your texts faster. Get rid of distractions.
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How to create custom post types in WordPress?
Rock Content
NOVEMBER 18, 2020
Here are a handful of possible scenarios: your WordPress site has specific kinds of content that does not fit into the default post types; your published content needs extra fields other than the defaults, such as title, content, and tags; you need to be able to publish content that is not necessarily in chronological order, such as a glossary or catalog; (..)
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What is programmatic advertising?
Bannerflow
JULY 12, 2019
Programmatic advertising: the glossary. Programmatic advertising: the glossary. What are the different formats of programmatic advertising? How do you buy programmatically? How do you create programmatic display advertising ? What is the future of programmatic? Firstly, what exactly is programmatic advertising?
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The Biggest Trend in SEO Doesn’t Affect Your Rankings
Orbit Media Studios
MARCH 8, 2022
Remember the early 2000’s when publishing a glossary was a viable SEO strategy? A detailed and well structured page will rank for dozens of phrases, including some fact-intent phrases. But these shouldn’t be the primary keyphrase for any URLs. The reality is that most searches are zero-click searches. This is why no one does that anymore.
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SEO Pack: 21 Worksheets, Templates, and Cheat Sheets
Neil Patel
JULY 7, 2020
I’ve created marketing acronyms glossary that breaks down what each marketing acronym stands for and what it means. Sure, you probably know what SEO is and what it means , but what about terms like CPC? Or more complicated ones like CAC, BANT, LTV, or even NPS.
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Question Marks and Dollar Signs: This Diagram Breaks Down the 3 Types of Search Intent
Orbit Media Studios
FEBRUARY 22, 2022
Building content around these phrases (glossaries, lyrics, weather, sports scores, etc.) And Google is very likely to serve the relevant content to them right there in search results with a SERP feature (featured snippet, People also ask, knowledge panel, etc.). Fact intent queries are the most likely to be zero-click searches.
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How to Write a Listicle [+ Examples and Ideas]
Hubspot Marketing
MARCH 15, 2023
How you do this will depend on the subject and contents of your list, but here are some great organizational structures to choose from: Alphabetical (great for glossaries). Like any other post you write, your list should flow and tell a story. Chronological (great for step-by-step guides).,
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The 1-2-3 guide to upping your conversion rate
Welcome Software
NOVEMBER 7, 2022
The Optimizely Glossary defines conversion rate as the number of conversions divided by the total number of visitors.
9 Content Marketing Articles You Shouldn’t Miss
Marketing Insider Group
SEPTEMBER 4, 2012
So from “content curation” to “content syndication” we’ve got your glossary of terms right here, Search, Social and Content – The Keys To Inbound Marketing. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry.
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