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The small B2B marketing team’s guide to ABM

Martech

Make the call to action prominent and aligned with the user’s journey, guiding them toward the next step in your sales process. To effectively guide contacts through the marketing funnel with your email nurturing strategy, ensure your messaging centers around a single, clear CTA. Email: Business email address Sign me up! Processing.

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A holiday gift guide for marketers

Martech

The post A holiday gift guide for marketers appeared first on MarTech. Whether your marketing team is fully remote, entirely in the office or somewhere in between, focusing on gifts that enhance their professional capabilities while acknowledging their unique contributions will make them feel appreciated. Processing.

Transform 119
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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

This guide will walk you through the fascinating world of AI in marketing, showing how it can streamline your strategies and elevate your brand. Quick Takeaways AI marketing automation streamlines repetitive tasks, freeing up time for more strategic activities.

CRM 121
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Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement.

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What Is a Marketing Funnel? Complete Beginner’s Guide

Backlinko

It identifies drop-off points and guides customers to purchase. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. Your goal is to guide the most qualified prospects toward conversion.

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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Bonus: Download a free guide that teaches you how to make money with Pinterest advertising in six easy steps, using the tools you already have. So, if you’re a small business specializing in fashion, put together some styling guides featuring your products. If you sell wallpaper, make a tutorial on how to apply it,” she says.

Gen Z 120
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How to Create a Community Your Members Can't Get Enough Of

This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss. Begin the journey to year-round community engagement and start building connections that last.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

Register today and join other B2B marketers reshaping their strategies and achieving unparalleled results.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Download your copy and start building a smarter, insight-driven future.

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The Ultimate Guide to Sales Outreach

By the time you reach the end of our guide, you’ll be a sales outreach pro. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!

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Enterprise ABM Marketing Tools: A Marketers Guide

In this guide, we’ll cover: What makes for a successful ABM strategy? Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality?

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The Ultimate Sales Coaching Guide

Download this guide to learn: The 8 steps to create a training program with sales coaching. It’s time to stop forcing your teams to fend for themselves, and start equipping them with tools that will help them sell more products. When your salespeople win, your whole company wins.

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A Proven Guide to Recruiting Passive Candidates

Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix. However, it's not efficient or cost-effective to be in the active recruitment mode all the time. It's important to also invest in building a passive candidate pipeline.

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The Essential Guide to the Buying Experience of the Future

So forget your old sales playbook, because the ultimate value proposition is an impactful buying experience that guides people to the best possible decision. Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.