Litmus

SEPTEMBER 25, 2024

this guide, you’ll learn: The core ideas behind lifecycle marketing Key strategies for each stage of the customer journey How to use personalization for maximum impact Tactics tailored to different industries Real-world examples to inspire your campaigns What is lifecycle marketing? Think: case studies, comparison guides, and product demos.

Management

Martech

AUGUST 19, 2024

Make the call to action prominent and aligned with the user’s journey, guiding them toward the next step in your sales process. To effectively guide contacts through the marketing funnel with your email nurturing strategy, ensure your messaging centers around a single, clear CTA. Email: Business email address Sign me up! Processing.

Key Performance Indicator

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! She became the go-to person for webinar programs and virtual events. Join the Marketing Ops Interview Bootcamp for free on Jan 15.

Non-Profit

Customers.ai

DECEMBER 17, 2024

Instead of guiding customers toward a purchase, theyre overwhelming them. Free Webinar: Watch Now The Problem: Why Overcomplicated Email & SMS Flows Dont Work Too Many Steps, Too Few Results The more complicated your workflows are, the less they actually work. Keep testing, keep trimming, and let the results guide you.

Outbound Marketing

Hubspot Marketing

JUNE 19, 2025

But, you need to appear on their LinkedIn feeds, inboxes, and webinar rotations. Why not make it a webinar, a keynote, or go on a podcast circuit? Let’s just take webinars as an example. That means more webinars, more content, more stuff — without knowing why or what it’s driving. That’s not a distribution strategy.

Marketers

Martech

SEPTEMBER 11, 2024

Webinars were hit or miss. Dig deeper: A B2B marketer’s guide to long-form content Website While not traditional content marketing , a website is a source of content. Create a quarterly webinar on a finding and use the attendees to build your survey list for next year’s report. The same thing can be done with events.

eBook

Martech

OCTOBER 29, 2024

The question becomes: How can we guide organizations from fear and frustration to a mindset of experimentation and integration? Explore courses, webinars and local AI meetups. Build an AI-powered culture Establish an AI council or task force to guide strategy, promote cross-functional collaboration and celebrate quick wins.

Native Marketing

Buffer Marketing

AUGUST 26, 2024

If you're hosting a webinar or speaking at professional events, be sure to get the recording — even a 30-minute session can yield several different one-minute clips for your social media platform of choice. Here's our guide to finding trending sounds on TikTok and trending audio on Instagram that you can leverage here.

Social Media Marketing

Martech

AUGUST 5, 2024

This could include blog posts, white papers, webinars, or infographics. Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Content marketing Tactic: Create valuable content like blog posts, guides, or infographics that address financial topics relevant to your audience.

Whitepaper

Customers.ai

DECEMBER 18, 2024

The real challenge – the part that separates good marketers from great ones – is figuring out what these visitors want, guiding them toward the right funnel, and turning them into legit leads who actually convert. Drop them into a content-based email sequence sharing related articles or guides. Thats a high-intent action.

Whitepaper

Marketing Insider Group

MARCH 3, 2025

A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Case studies, testimonials, and detailed how-to guides remove doubts and make action easier. At this stage, content should provide clear next steps.

Content Marketing

SocialPilot

JANUARY 16, 2025

Share Authoritative Content :Sharing authoritative content such as data-driven updates, thought leadership pieces or in-depth guides establishes your credibility and increases shares and engagement, which are crucial ranking signals. Google Lens scans the visual content of images and ranks them accordingly. This also increases backlinks.

SEO

Martech

DECEMBER 20, 2024

Takeaway Format your content like a map: clear paths, signposts (headings) and rest stops (breaks in text) to guide readers through. This guide is for IT managers struggling with outdated cybersecurity protocols. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell.

Manufacturing

Hubspot Marketing

NOVEMBER 6, 2024

A list of best practices, current trends, or real-life examples in your industry is an excellent way to drive prospects to a guide or offer where they can opt-in. You can share your insights in a blog post or a downloadable guide. If you’re planning an upcoming webinar, you can be sure there's a lot that goes into it.

User-Generated

Orbit Media Studios

JUNE 24, 2025

Web designers guide the eyes through a series of elements and messages, each with its own visual prominence. This is the signup offer from Futher, Brian Clark’s “Unretirement Guide”. That means putting a checkbox on webinar registrations or eCommerce checkout forms (unchecked please). You can’t miss it. Don’t have a large list?

Law

Martech

AUGUST 20, 2024

Join us for an insightful webinar, “ Achieve Near-Perfect Accessibility ,” and discover how to balance ideal web accessibility standards with practical implementation. In this webinar, industry experts will guide proven strategies and tactics that have helped countless organizations make their websites more accessible.

Whitepaper

Unbounce

JANUARY 6, 2025

A landing page funnel guides potential customers through your sales process. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period. A landing page funnel is a step-by-step process that guides visitors from initial interest to making a purchase.

User-Generated

Search Engine Land

SEPTEMBER 17, 2024

This comprehensive guide equips you with the knowledge and tools to create compelling social media videos that capture attention, drive engagement and achieve your marketing goals. Clearly defined goals will guide your content creation and help measure success. Education : Inform your audience about your products, services or industry.

Key Performance Indicator

Martech

JULY 24, 2024

Wouldn’t it be nice if we could upload webinar registrations automatically to SharpSpring? In this case, we’re going to get Zapier to create a contact in our CRM (SharpSpring) whenever anyone registers for a webinar on the WebinarGeek platform. The post The no-code guide to integrating your martech stack appeared first on MarTech.

CRM

Martech

JUNE 19, 2025

lead magnet download, webinar registration, sales inquiry) directly ties your email efforts to business outcomes. visiting a product page –> adding to cart –> checkout) provides insight into how effectively your website is guiding users towards conversion. Measuring the conversion rate from those clicks (e.g.,

CRM

Customers.ai

DECEMBER 4, 2024

Whether it’s a discount, an exclusive guide, or a downloadable resource, offering something valuable in exchange for an email is a surefire way to boost signups. Think downloadable templates, checklists, or bonus guides that directly relate to your blog post topic. Make your pop-up offer irresistible (more on that in a second).

CRM

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Quarterly best practices webinars to help customers optimize their usage. MOFU Webinars, case studies, whitepapers, comparison guides, and emails. Its your job to show up and guide them.

Transform

Buffer Marketing

JULY 23, 2024

And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press. For example, we were surprised to find that pitching for holiday gift guides starts as early as July!)

PR

Sprout Social

JULY 23, 2024

Headspace has created a library of premium mindfulness content with everything from guided meditations to sleep content and breathing exercise. In a recent Sprout webinar , Social Media & Brand Marketing Lead Deandre Moore explained how Pinterest helps the brand meet its primary demographic despite offering such a wide array of products.

Gen Z

Sprout Social

NOVEMBER 4, 2024

We noticed an increase in interest in building an executive social media presence, so we wrote a guide on it and created an Instagram carousel featuring three compelling reasons for executives to focus on their social media presence. Why not turn a webinar recording into a social video, similar to what SAP has done below.

Whitepaper

SocialPilot

DECEMBER 23, 2024

Design a social media post to promote our upcoming webinar on [subject]. Write a post that invites community members to a special live event or webinar. By feeding a specific prompt into a ChatGPT model, you guide the AIs response, shaping it to fit your needs. Craft a compelling call-to-action for our new eBook on [topic].

User-Generated

Hubspot Marketing

NOVEMBER 14, 2024

“For targeted BTL marketing, an early-stage startup could consider running LinkedIn ads for a webinar,” she continued. It’s a lower barrier to entry for the audience to sign up to attend a webinar versus signing up for a demo of a potentially six-figure product purchase. The results are tangible, measurable, and actionable.”

Direct Mail

Orbit Media Studios

DECEMBER 17, 2024

Rather than a typical workbook, we simply put all of the prompts together into one big guide. This prompt comes from our guide on creating AI marketing personas. the actual names of the communities, industry forums, events, groups, marketplaces, webinars, content platforms, partnerships, financial institutions, associations, etc.)

Thought Leadership

Martech

SEPTEMBER 6, 2024

We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Join communities, attend webinars and engage with thought leaders in the space. Because this series focused on generative AI and content, I asked AI assistant Claude Sonnet to help co-create this article with me.

Transform

Buffer Marketing

SEPTEMBER 3, 2024

  This is important to note as this should guide your LinkedIn strategy. a recent press release, an event or webinar registration page, etc.).  Much of our social media strategy is driven by our content marketing efforts (content we create on our blog, customer stories, interviews, webinars, etc.).

Real Estate

Marketing Insider Group

FEBRUARY 3, 2025

Quick Takeaways Set measurable goals to guide content creation. For example, turn a long-form blog post into a webinar or a short social media post. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives.

Thought Leadership

Marketing Insider Group

AUGUST 5, 2024

Why Analysis Matters Metrics guide your strategy, showing what works and what flops. Follow relevant blogs, attend webinars , and engage with industry experts to keep your knowledge fresh. Simple: Because guessing doesn’t cut it. Without clear metrics, you’re throwing money into the void and hoping for the best.

Transform

AWeber

JUNE 3, 2025

Heres a step-by-step guide you can follow, no matter your business size or niche. Your offer might be a free guide, a discount, access to exclusive content, or a helpful checklist. Examples include free templates, helpful ebooks, or webinar recordings tailored to your audiences needs.

Law

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Hosting online meetups, webinars, and other live events to promote interaction between supporters. Leverage social media platforms.

Gen Z

Orbit Media Studios

OCTOBER 30, 2024

The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars. Online communities, industry forums, conferences, associations and webinars. Be as comprehensive as possible with the categories. Yes, please!

SEO

Customers.ai

JANUARY 3, 2025

Ecommerce Example : A fashion retailer notices customers spending extra time on product pages featuring video reviews and detailed size guides. Retargeting lets you re-engage those whove shown interest and guide them back into the purchase funnel. Each stage offers opportunities to engage and guide customers effectively.

Customer

Martech

SEPTEMBER 24, 2024

Dig deeper: Email marketing strategy: A marketer’s guide 2. ” Dig deeper: The email marketer’s guide to effective marketing automation 3. Avoid heavy paid media ad spending that offers little opportunity to capture a significant number of motivated people when they come to your websites or engage with you in other channels.

CMO