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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

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How to Use Paid Ads to Market to Pet Owners Effectively

Neil Patel

Or, they may just be looking for a convenient place to buy everyday pet supplies. Blog posts and articles can answer those health, feeding, grooming, and other questions. You can also promote your posts through social on platforms you know your audience is using. Millennials are the largest pet-owning demographic in the U.S.,

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10 Pinterest statistics marketers must know in 2019

Sprout Social

Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. 27% of marketers are already using Pinterest.

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Learn From the Best: 8 Inspiring Content Marketing Examples

Content Marketing Institute

Give them a way to express their ideas, opinions, or artistic talents – and recognize them for their contributions – and you’ll earn a special place in their hearts. . Lesson 2: Place your products in a practical context. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis?

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80+ Instagram Stats You Need to Know in 2023

Hubspot Marketing

YouTube and WhatsApp ranked in second and third place. Millennials ranked Instagram as their favorite social media app in 2022. 44% of users surveyed use Instagram Stories to promote products or services. As of January 2023, India has a total of 229 million Instagram users, the largest Instagram audience in the world.

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How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. EditorStahl #CMWorld Click To Tweet. Beyond Silence.