Businesses Grow

JANUARY 25, 2024

by Sonia Hunt, {grow} community member It took me almost dying for a fourth time to get serious about my health and well-being. As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. For you to thrive, you must prioritize your health and well-being first.

Health 78

Health Gen Z Food Marketing 78

Backlinko

JANUARY 8, 2024

Everything is in place to take advantage of the growing interest in fitness. It’s known for boosting cognitive function and is heavily promoted by podcast star Joe Rogan. You can also promote Onnit’s uniquely designed Primal Bells, adding a creative twist to fitness routines. It’s forecasted to hit an outstanding $6.73

Affiliate Marketing 52

Affiliate Marketing Health Fashion Finance 52

Sprout Social

DECEMBER 6, 2023

The HIPAA Privacy Rule expressly protects patient health information as it relates to how the data is shared, including in marketing and advertising efforts. Department of Health and Human Services (HHS) website. Ensure that cybersecurity measures are in place to protect PHI on electronic devices such as encryption or firewalls.

Health 107

Health Law Education Branding 107

Search Engine Land

NOVEMBER 3, 2023

The shift then moves into chronic or habitual burnout, where health and well-being are at significant risk. According to a global study from the Workforce Institute , managers impact employees’ mental health (69%) more than doctors (51%) or therapists (41%) – and even the same as a spouse or partner (69%).

Search Marketers 106

Search Marketers Health Marketing Marketers 106

Martech

OCTOBER 6, 2023

For many marketing automation platforms, system default glossaries can be an easy starting place. Documentation around a lead lifecycle model and how that aligns with CRM stages for leads, accounts, and opportunities is key to analyzing funnel health and velocity. MOps documentation may also have many of these terms outlined.

Analytics 135

Analytics Transform Marketing Automation Platform Health 135

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 134

Pharmaceutical Health Marketing Marketers 134

Search Engine Land

OCTOBER 4, 2023

Google says that the point of helpful content updates is to promote helpful, reliable, people-first content, and has directed affected site owners to review their help page for information on how to self-assess content if they feel negatively impacted. That’s a health fact. That’s not usability and certainly not “helpful” for the user.

Health 136

Health Food User-Generated eBook 136

Sprout Social

APRIL 29, 2024

Proactive crisis management Successful crisis management isn’t just about putting out fires but actively preventing them in the first place. Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message. Here’s a quick overview of some of our most notable listening tools.

Management 90

Management Branding PR Food 90

Rock Content

AUGUST 2, 2023

And you’ll need to give them a dedicated place to work and supply any equipment needed. However, with a Washington State certification in health communication and promotion to her credit, she’s especially well-versed in all aspects of healthcare marketing. You also need to take care of their benefits, 401K plan, and more.

Copywriting 65

Copywriting Health Marketing Marketers 65

Search Engine Land

MAY 22, 2023

They only charge for link placements that meet agreed-upon expectations, offer domains and pages for approval (clients have the flexibility to select the pages that are most suitable for the project they are promoting), and do not require prepayment. Fields: SaaS/Software, finance/fintech, ecommerce, health and wellness and many more.

Real Estate 92

Real Estate Finance Price Health 92

Hootsuite

JULY 7, 2022

You’ve come to the right place! They partner with brands to promote products to a smaller and more specific audience. Megan is using her time in the spotlight to promote small businesses. Colin uses his influence to promote businesses and causes outside the bakery. Not sure what a nanoinfluencer is?

Influencer Marketing 103

Influencer Marketing Health Price Promotion 103

AWeber

MARCH 11, 2024

And it gives you another way to earn income and promote your books and products to a wider audience. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. This recipe for food blogging success walks you through every step you need to know to launch and promote your new site.

Food 94

Food Affiliate Marketing Promotion SEO 94

Martech

FEBRUARY 27, 2024

But in that pain, we rediscovered what truly matters: health, loved ones and the planet, along with compassion, adaptability and community. In its place, let’s rewrite it with authenticity, collaboration and impact so we can: Go beyond fleeting and forgettable campaigns. Solve problems, not just promote.

Marketing Strategy 104

Marketing Strategy Shipping Marketing Marketers 104

Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 105

Health Affiliate Marketing Non-Profit Food 105

Use Insider

FEBRUARY 16, 2022

The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Many brands have been forced to close their physical stores for their community’s health and well-being.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Vertical Response

JANUARY 2, 2023

Use a conversational tone and relate to your audience to promote a sense of solidarity. Developing a nurture campaign in which you send a series of purely informational emails, capped by a final email that includes a special promotional offer. Ideas include: Placing a CTA at the end of your informational copy. In-depth guides.

Health 99

Health Email Marketing Promotion Place 99

Set Up

OCTOBER 10, 2023

Adopting B2B Marketing Approaches Brian Yokley, the VP of Marketing for Strive Health, made the point that B2B marketing is extremely influential in the Healthcare space. Costanzi: “I place greater value on successes seen in comparable business models across any industry. What innovative changes are happening in the Healthcare space?

Transform 59

Transform Health CMO Key Performance Indicator 59

Hubspot Marketing

SEPTEMBER 7, 2022

There are plenty of smaller podcast platforms listeners use every day, so you need to submit your RSS Feed to those places as well to attract as many listeners as possible. Though submitting your podcast to all these different places might sound overwhelming, it's actually very simple. Network within the podcast community.

Health 125

Health Promotion SEO Email Marketing 125

Hubspot Marketing

NOVEMBER 8, 2023

Good places to consider include: Outdoor stands or kiosks Empty storefronts Art or gallery spaces Marketplace or tradeshow booths You can also use services such as Peerspace or We Are Pop Up to scout locations. Find out how much promotion might be, and don't be afraid to offer perks! Generate buzz and FOMO with promotions.

COS 102

COS Food Transform Direct Mail 102

Sprout Social

NOVEMBER 17, 2022

Promote hot in-store items. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. The brand also used this fact-sharing technique to honor World Mental Health Day. Promote an upcoming event. A post shared by Grady Health System (@gradyhealth).

Branding 118

Branding Health Thought Leadership Fashion 118

Search Engine Land

OCTOBER 20, 2022

The new feature will let brands place ads using data drawn from riders’ travel history and their precise geographic destinations, according to Uber. this past August claiming that the broker was selling data that tracks people at sensitive locations such as reproductive clinics and places of worship.

Health 97

Health Retail Advertising Advertisers 97

Martech

FEBRUARY 23, 2024

Dig deeper: Google annotations: The secret weapon email marketers should use in 2024 Email providers Email marketers are reliant on email providers to get messages to inboxes (or the Promotions tab). That’s exactly the type of behavior that led to the bulk email restrictions in the first place.

Email Marketing 98

Email Marketing Marketing Marketers Health 98

Marketing Insider Group

MARCH 27, 2020

I have said so many times: ask most people what marketing is , and they will answer “advertising” or “promotion.” Shift those funds into content promotion. We do this for a number of our clients and many are doubling down on content promotion. Webinars are certainly another great place to start.

Thought Leadership 139

Thought Leadership Health Finance Marketing 139

Sprout Social

MAY 11, 2021

If you want to optimize your processes, your social media approval workflow is a great place to start. As social becomes a core part of agency offerings, you need to have the infrastructure in place to operate smoothly at scale. Approval workflows promote more active collaboration between you and your client’s teams.

Transform 130

Transform Communications Health Promotion 130

Search Engine Land

JUNE 21, 2023

Microsoft has confirmed additional policy updates which will have a significant impact on marketers working in sectors such as health and gambling: The new policy updates are as follows: Vitamin and supplement ads are given the green light – The Microsoft Audience Network will now permit vitamin and supplement ads. What are the new rules?

Law 96

Law Advertising Advertisers Health 96

Buffer Marketing

MAY 2, 2024

Promote affiliate products Affiliate marketing is the promotion of products and services for a commission on each sale. How to start promoting affiliate products  Get started by finding programs aligned with your brand and audience. Affiliate promotions are often based on honest reviews about products.

Affiliate Marketing 56

Affiliate Marketing Manufacturing User-Generated Promotion 56

Sprout Social

JANUARY 12, 2023

A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Promote Open, Authentic Communication. Your mental health should always come first. ? Once Melissa got her feet wet, she realized this was more than a summer job — it was a place to grow a career.

Branding 131

Branding Communications Health PR 131

Hubspot Marketing

SEPTEMBER 28, 2022

Hashtags for Health and Wellness Content. Pro Tip: If you and your loved ones go to an event or famous place, include that in your hashtags. Hashtags for Health and Wellness Content. Pro Tip: Create a health or fitness challenge and a hashtag to promote it. Hashtags for Family Content. Hashtags for Pet Content.

Food 85

Food Health Entertainment User-Generated 85

Sprout Social

MAY 20, 2021

Employee net promoter scores (eNPS). Companies then add up the “promoters” (positive) and “detractors” (negatives) to come up with a score. Look no further than lists such as Glassdoor’s best places to work to find the link between culture, engagement and outcomes. Health & wellness.

Health 132

Health Communications Promotion Food 132

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. To maximize your earnings with Live Badges, consider the following tips: Promote your upcoming live broadcast : Let your followers know when you'll be going live and what topics you'll discuss.

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95

Hootsuite

JUNE 29, 2023

HIPAA, FYI, stands for the Health Insurance Portability and Accountability Act of 1996. It’s a federal law designed to protect private health information from being disclosed without the patient’s specific consent.) You can use social media to share general information about health and wellness. Win, win, win!

Health 78

Health Law Education Manufacturing 78

Hootsuite

SEPTEMBER 28, 2020

Programs like employee advocacy create greater value in brand health and internal engagement, along with efficiency in areas ranging from strategy to sales. Ochsner Health System’s advocacy program—which includes 300 ambassadors—became an essential part of their communications strategy at the outset of the pandemic.

Transform 144

Transform Health Marketing Marketers 144

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Hi there, Chewy eGift Cards are emailed to recipients within one hour after you place your order. Promotes social change.

Health 141

Health Advertising Advertisers Communications 141

Hubspot Marketing

AUGUST 23, 2022

If you hit a mental block and you're not sure how to move forward, you can circle back to your niche to remember why you create content in the first place. For example Therapy for Black Girls is a podcast with a niche that focuses on mental health as it applies to Black women and the specific issues they face. Image source.

Health 105

Health Entertainment Education Place 105

Vertical Response

MAY 8, 2023

Use a conversational tone and relate to your audience to promote a sense of solidarity. No matter how frequently you send emails, take advantage of email automation to consistently place your messaging in front of a receptive audience. If you’re overly promotional, they’ll unsubscribe.

Health 57

Health Email Marketing Promotion Place 57

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for. Measure brand health.

Health 125

Health Analytics Industry Insights Branding 125

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145