Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. Globally, menopause causes $150B in lost productivity. There’s already been an influx of products created for perimenopause and menopause care, with celebrities and influencers in the mix.

Gen Z 116

Gen Z Non-Profit Millennials Shipping 116

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Gen Z 110

Gen Z Branding Millennials Transform 110

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Alpha kids are also sometimes called "mini millennials" because they are the children of Millennials, are believed to have a really close relationship with their parents, and are likely to have similar consumer habits. That's because millennial parents are extremely conscious of the products they use. "As

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

Martech

SEPTEMBER 24, 2022

Consumers were asked what topics they would be interested in related to virtual experiences or products. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Dig Deeper: How the gaming universe is preparing marketers for the metaverse. Age demographics.

Gen Z 118

Gen Z Millennials Fashion Food 118

Spiralytics

NOVEMBER 14, 2023

Shaping technology due to being early adopters Gen Alpha’s early exposure to and immersion in technology make them poised to be influential early adopters who shape the development and direction of digital products. Their growing awareness suggests they will actively engage in the advocacy and destigmatization of mental health.

Gen Z 52

Gen Z Millennials Health Transform 52

Lynton Web

MARCH 20, 2024

A target audience is a specific group most likely to be interested in your products or services. What problems does your product or service solve? Consider the benefits and value your products or services provide. Use customer data and insights to create tailored product recommendations and solutions.

Fashion 59

Fashion Health Millennials Education 59

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Millennials are the largest pet-owning demographic in the U.S.,

Millennials 129

Millennials Food Shoppers Health 129

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. Much like their millennial parents , Gen Alpha will likely spend more time finding medical information online.

Millennials 128

Millennials Health Education Gen Z 128

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Most people check in when they want to research a type of product or resource. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials. Source: Statista.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. According to the World Health Organization, about 6.3 The key challenges affecting each generation.

Gen Z 89

Gen Z Millennials Health User-Generated 89

Neil Patel

SEPTEMBER 8, 2021

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Here are a few benefits of niche marketplaces B2B.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place.

Gen Z 124

Gen Z Pharmaceutical Customer Acquisition Marketing 124

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. I took pages and pages of notes — this is a serious learning opportunity!

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Martech

JANUARY 4, 2023

The CEO of Zen Media, Shama has been named “Zen Master of Marketing” by Entrepreneur Magazine, “Millennial Master of the Universe” by FastCompany and a LinkedIn Top Voice in Marketing four times. LinkedIn: MattHeinz (51K followers). Blog: Matt on Marketing. Shama Hyder. ” Website: Brass Tack Thinking. Twitter: @AmberCadabra (80.5K

CMO 121

CMO Millennials Marketing Marketers 121

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Once you are comfortable, podcast production still requires a significant investment of time. You have to brainstorm topics, reach out to guests, and record, before shifting to post-production and marketing.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. 70% of shopping enthusiasts turn to Instagram for product discovery. 130 million Instagram accounts tap on a shopping post to learn more about products every month. 44% of users surveyed use Instagram Stories to promote products or services.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Adobe Experience Cloud Blog

JANUARY 11, 2019

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. What I am getting at here is, regardless of your product or service, your ideal customer or prospect doesn’t care about you.

Millennials 134

Millennials Thought Leadership CMO Marketing 134

Hubspot Marketing

JANUARY 20, 2020

Burnout is so common that the World Health Organization now classifies it as a legitimate health condition. This condition especially impacts millennials. The Pomodoro Technique is a productivity strategy where you schedule spans of time into work time and break time.

Energy 128

Energy Health Millennials Marketing 128

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Lastly, offer an incentive, like a discount or free product, to boost completion rates. For example: If you target Gen Z or millennials, meet them where they spend their time. Compile a list of phrases to gain deeper insights into your audience. Including its website.

PR 104

PR Customer loyalty User-Generated Marketing 104

Moz

MARCH 30, 2020

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Health and fitness. Health is, unsurprisingly, a vital category right now.

Health 95

Health Entertainment Finance Millennials 95

Sprout Social

MAY 21, 2019

Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month.

Millennials 111

Millennials Shoppers Food User-Generated 111

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Content Marketing Institute

JANUARY 22, 2019

Lesson 2: Place your products in a practical context. A patient journey complicated by the need for ongoing care can present health care industry marketers with a distinct set of informational challenges. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Click To Tweet.

Gen Z 105

Gen Z Content Marketing Health Millennials 105

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. brand and product names) on social.

Millennials 139

Millennials Social Media Marketing B2C Market Research 139

Content Marketing Institute

SEPTEMBER 6, 2018

Finalist: Project of the Year; Best Health Care/Medical Publication) HIMSS is a global, not-for-profit organization that was looking to strengthen its leadership position as an influential patient-health advocate. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Beyond Silence.

Content Marketing 73

Content Marketing Health Millennials Entertainment 73

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. Going to cost people to stamped and buy my product.

Millennials 83

Millennials Marketing Marketers Health 83

Neil Patel

APRIL 20, 2021

Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. Influence Drives the Value of Your Product. You believe in your product (e.g., Influence increases the perceived value of your products. People trust their opinions.

Millennials 137

Millennials User-Generated Education Advertising 137

Many Chat

APRIL 20, 2022

” The Messenger bot also features store location search, downloadable coupons, product updates, newsletter subscription, customer live chat rerouting, and an interactive cheese quiz. The brand has sold more than 245,000 watches in 130 countries, and its products reflect the modern lifestyle of stylish Millennials.

Shoppers 98

Shoppers eCommerce Retail Real Estate 98

Search Engine Land

JANUARY 3, 2023

An explanation of your process, how your services work, or how your products are made. It depends entirely on your business type, including your industry, what you sell, and how unique your products/services are. For comparison, it rates higher than product images and videos, live chat, social media icons/links, and even a blog.

Gen Z 98

Gen Z Food Health Millennials 98

Sprout Social

JUNE 22, 2021

According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services. Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 140 million US users.

Customer 113

Customer Gen Z User-Generated Health 113

Sachs Marketing Group

JULY 11, 2023

Businesses of all sizes, across various industries, are leveraging the power of digital marketing to reach out to their target audience, promote their products and services, and ultimately drive growth and profitability. This involves defining the characteristics of the people most likely to be interested in your product or service.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Explore more on the topic: Learn how neuromarketing can improve the visual flair of your products and boost sales. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation.

Neuromarketing 89

Neuromarketing Gen Z Energy Transform 89

Content Marketing Institute

FEBRUARY 5, 2019

BMO Harris Bank offers a lesson on engaging millennials. When BMO Harris Bank (BMOHB) wanted to increase consideration among millennials beginning their journey to financial independence, it went for the unexpected. Growing a younger customer base is crucial to any financial service company’s future success.

Branding 96

Branding Millennials Entertainment Transform 96

Duct Tape Marketing

MAY 22, 2024

Anybody who wants to get more sustainable, I suggest that you yourself go and you bring your executive team to whatever your supply chain looks like or where the impacts of your product are felt firsthand. We're going to take on the industrial animal production industry. We're going to make real change.

Transform 82

Transform Food Price Millennials 82

Hootsuite

JUNE 6, 2023

Find pre-designed Stories for brand info, Q&As, founder quotes, product announcements, new launch teases, polls, games and music here. Each of the themes above contains templates for different video styles: think product launches, recipes and vlogs. Edit them using (you guessed it) Canva, then download and post.

Non-Profit 92

Non-Profit User-Generated Millennials Finance 92