Remove Health Remove Millennials Remove Product Remove Promotion
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145
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Purposeful profits: How brands can grow by rethinking productivity

SmartBrief - Marketing

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. It’s also inching upward among boomers and Generation X.

Product 83
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Our Favorite Marketing Campaigns of 2023

Hubspot Marketing

To promote the summer blockbuster, Warner Bros. The “Barbie” movie’s marketing engine, from experiential activations to product collaborations, had it all. It turns out the post was a teaser to promote his collaboration with Solo Stove, a brand that sells smokeless fire pits. we're ready to SERVE ??

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index.

Gen Z 111
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Influencer marketing trends across industries

Sprout Social

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Over a decade later, people still reminisce and rave over the viral moment.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Shaping technology due to being early adopters Gen Alpha’s early exposure to and immersion in technology make them poised to be influential early adopters who shape the development and direction of digital products. Their growing awareness suggests they will actively engage in the advocacy and destigmatization of mental health.

Gen Z 52
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How to Use Paid Ads to Market to Pet Owners Effectively

Neil Patel

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Millennials are the largest pet-owning demographic in the U.S.,