Moz

OCTOBER 18, 2020

70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. Which three local search marketing tactics are delivering the most value for businesses right now, and why? Phil Rozek : Health and Wellness Services.

SEO 78

SEO Health Food Place 78

Buffer Marketing

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. For starters, you can do your research or hire dedicated business development managers to help prospect in target markets. But I soon realized that was a mistake.

Transform 89

Transform PR Key Performance Indicator Thought Leadership 89

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Social media.

Market Research 96

Market Research Gen Z Price B2C 96

Hootsuite

APRIL 18, 2022

Tap into the community’s existing hashtags to showcase your Instagram Reels to your target market. Investing the time and effort into getting your Instagram Reels strategy in place is going to pay off in more than just views. Just for kicks, you’ll also find a handful of all-purpose attention-grabbing tags for good measure.

Fashion 141

Fashion Food User-Generated Health 141

Hubspot Marketing

SEPTEMBER 30, 2022

For example, if you’re selling insurance you might ask questions about age, current health conditions, and previous medical histories. So why are you getting bad leads in the first place? Rethink your keyword strategy, create new content, or broaden your target market. If not, you may need to speak with someone else.

Health 95

Health Analytics Traditional Marketing Target Market 95

Marketing Insider Group

MARCH 28, 2023

Focus your organization efforts around two primary places: your customer database and your inventory management system. Take the following steps to clean your business’ data: Audit your customer database’s health. Customer Database Data hygiene has nothing to do with scrubbing your data’s ears. Remove dirty data.

Non-Profit 84

Non-Profit Direct Mail Health Management 84

Hubspot Marketing

AUGUST 25, 2022

As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are - online. Prepare for these scenarios by having a cancellation clause in place.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Buffer Marketing

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. For starters, you can do your research or hire dedicated business development managers to help prospect in target markets. But I soon realized that was a mistake.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Sprout Social

JUNE 26, 2023

These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services. For example, this makeup company has a targeted Facebook marketing campaign for women above 50 for a section of their makeup line, based on audience profiling.

Customer 98

Customer Price Transform Logistics 98

Hubspot Marketing

MAY 30, 2022

It will also ensure the health of your inbound marketing strategy. The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail. They’re your most important metrics, each with a unique purpose and place in your marketing strategy.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Adobe Experience Cloud Blog

APRIL 8, 2016

You can’t do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. For example, if you sell organic dog food, your potential customer is probably concerned about her dog’s health. Be sure they grab your target market. Know Your Keywords.

SEO 96

SEO Finance Food Thought Leadership 96

Neil Patel

DECEMBER 21, 2021

You significantly widen your target markets by opening the door to previously marginalized communities. This stock library features disabled Black, Indigenous, and people of color with a wide range of disabilities and health issues. Why is inclusive content important in marketing? For one, it can grow your business.

Millennials 132

Millennials Health Advertising Advertisers 132

Marketing Insider Group

APRIL 28, 2021

Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches. It’s more about how you use them and related words in an article that’s so helpful to your target market that they share it with their friends and colleagues.

Content Marketing 119

Content Marketing SEO Marketing Marketers 119

Hootsuite

DECEMBER 13, 2022

This time, this place. My happy place. My favorite place is beside you. In sickness and in health. First, you should know the basics about your target market : Where do they live? Right on time. Everything counts. Never settle. Be fearless. Worry less. Less is more. Icing on the cake. Know your worth.

Gen Z 105

Gen Z Entertainment SEO Social Media Marketing 105

Buffer Marketing

JANUARY 31, 2024

What works for one product and target market isn’t necessarily going to work for another.  View this post on Instagram A post shared by Actually Healthy - Your AI Health Butler (@actuallyhealthy.app) Finding a successful Reel format has been key to getting the maximum ROI for my advertising money.

Health 19

Health Advertising Advertisers Promotion 19

Hubspot Marketing

OCTOBER 2, 2019

Market repositioning -- brands are designed to connect companies with their customers, so if you reposition your business to target a completely new customer profile -- whether through product, place, price, or promotion -- your brand will need to follow suit. That's not to say that a partial rebrand can't be effective.

Food 144

Food Branding Place Product 144

Sachs Marketing Group

JANUARY 8, 2024

Facebook is a great place to explore social media advertising, but it’s not the best option for all businesses. For instance, if you’re a fitness brand, you can target users interested in health and wellness, ensuring your ad reaches those already inclined towards your offering.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Hubspot Marketing

JANUARY 30, 2020

Plenty of parenting blogs have added a YouTube channel to keep content fresh, more engaging, and expand into new target markets For instance, Happily Eva After, the parenting blog shown above, now has a thriving YouTube channel. Health and Fitness (Interviews and Guides).

Fashion 139

Fashion Food Thought Leadership eBook 139

Adobe Experience Cloud Blog

AUGUST 31, 2016

If you find yourself in an office that has a “blacklist whiteboard,” listing the number of the days you’ve stayed off a blacklist, then you most likely have a battle-tested marketing team. At Marketo, we use a partner solution to check the health of IP addresses and blacklist status.

Marketing Automation Platform 91

Marketing Automation Platform Thought Leadership Key Performance Indicator Marketing 91

Adobe Experience Cloud Blog

SEPTEMBER 9, 2009

Would your leads get a good bill of health? Marketers need to give their leads a regular check-up to ensure continued sales success. Review this short list to see if your leads would pass a quick health review or if they would be sent to critical care. . Do your leads match your target market? Do these match up? .

Health 67

Health Management Target Market Place 67

Adobe Experience Cloud Blog

AUGUST 26, 2013

But it’s imperative that you dig further into your data to discover exactly which attributes should determine your target accounts. Identify what makes up your ideal prospects, whether they are large health organizations from the East Coast or software companies searching for SaaS financial solutions.

Customer Journey 134

Customer Journey Thought Leadership Marketing Marketers 134

Orbit Media Studios

DECEMBER 14, 2021

Do your research and target the right people in the right places. Here are a few questions to consider when trying to determine your target audience: How old are they? With targeted marketing, you can make your customers feel like they’re a vital part of the brand. Where do they live? What’s their annual income?

User-Generated 52

User-Generated Shoppers Product Branding 52

Rock Content

JULY 21, 2020

An efficient Digital Marketing strategy can bring a variety of benefits to your business. With enormous reach potential, the internet is the ideal place for you to promote a positive image for your brand and, in addition, generate and convert a large number of leads. In this post, you will learn all the important steps!

User-Generated 72

User-Generated Promotion Health Global Marketing 72

AWeber

JULY 11, 2023

Keywords on Etsy: finding your target market Now that you know what to do, it’s time to get specific to your product. That means selecting the ideal keyword to target. How do you know you’ve selected the right keyword in the first place? According to Etsy , “categories act like tags.” Choose yours carefully.

SEO 55

SEO Shipping Shoppers Price 55

Backlinko

SEPTEMBER 28, 2023

It ensures that you are effectively targeting the appropriate keywords and optimizing your content to resonate with each unique audience. On top of that, tracking your rankings can provide you with valuable insights into the level of competition and the potential for success in your target markets.

SEO 105

SEO Health Target Market Product 105

Sprout Social

JANUARY 29, 2024

In recent years, social media platforms like Reddit, TikTok and X (formerly known as Twitter) have become especially popular destinations for retail and institutional investors to discuss and analyze market trends. An endorsement from an influencer within your target market can have the same impact as positive media coverage, if not more.

Management 115

Management Shipping Health Market Research 115

Duct Tape Marketing

MAY 23, 2017

John: So obviously that’s a message that has pretty broad target market so how are you getting that message to a market? There really is my kind of target market are people in sales forces.

Shipping 52

Shipping Real Estate Health Transform 52

Orbit Media Studios

MAY 24, 2023

It’s ideal to do detailed interviews with actual humans in your target market. Their passion for public health started in college, where they majored in Public Health and minored in Marketing. So it’s a better place to ask a question about sources of information. What do they need to know and when?

Non-Profit 121

Non-Profit Health Finance Social Media Marketing 121

Martech

MARCH 15, 2022

Many point to Mesopotamia where trading and selling took place at a very high rate. Below, we’ll break down the components required to ensure you have the right brand architecture in place to support your marketing plan. Oddly enough, to get to that place, they often need outside help, since they are not wired for this.

Branding 142

Branding Transform Customer Acquisition Customer 142

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Turner Construction also has superb site health. View this post on Instagram A post shared by The Quorum Group (@quorumgroup) Besides getting the attention of potential clients, it shows future employees that Quorum Group may be a great place to work.

Marketing 108

Marketing Marketers User-Generated Promotion 108

Duct Tape Marketing

MARCH 30, 2023

Laughs and playfulness will connect your team and help strengthen bonds and relationships amongst them, which then will help solve issues that can be found in unhappy employees such as retention, engagement, physical and mental health problems, or lack of innovation and creativity. Do you still get that pushback? [07:43]

Health 72

Health CRM Energy Entertainment 72

Hootsuite

MAY 8, 2023

It’s a place where people go to connect with friends and family. Try using a tool like Hootsuite Inbox to manage all your social messaging in one place. LinkedIn LinkedIn is the place to connect with corporate, industrial, and commercial clients. If you offer health insurance, offer tips for healthy living.

Social Media Marketing 88

Social Media Marketing Gen Z Education Health 88

Unbounce

APRIL 23, 2019

What got me was if you played the video to the end, they had a free ticket offer—you just had to respond to the email they had sent earlier … By placing the offer at the end, only those who watched the video all the way through would learn about the offer. A really cool way to grab attention. Create an Interesting Side Project.

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Hootsuite

AUGUST 11, 2022

We’ll get into the details of how to measure brand awareness later in this post, but for now think of it as one indicator of brand health. For more details, check out our post on how to find your target market. Measure brand awareness and reach your target audience with Hootsuite. Why does brand awareness matter?

Branding 120

Branding Analytics Food Social Media Marketing 120

Neil Patel

MARCH 10, 2021

Successful entrepreneurs know who their customers and target market are. Before you know it, just by placing one foot in front of the other, you’ll be halfway up the mountain. Did you know that sitting down all day long is bad for your health? Without a customer, you don’t have a business.

Entertainment 145

Entertainment Finance Promotion Management 145

Neil Patel

MARCH 21, 2023

Successful entrepreneurs know who their customers and target market are. Before you know it, just by placing one foot in front of the other, you’ll be halfway up the mountain. Exercise to Become a More Successful Entrepreneur Did you know that sitting down all day long is bad for your health?

Finance 92

Finance Entertainment Promotion Management 92

Contently B2C

AUGUST 22, 2016

And while themes can run global—such as health and sustainability—stories unfold through a local lens. Talent decisions reflect the needs of the target audience. Yet when Coca-Cola gets it right, the brand has the ambition to tap into the hearts, minds, and pocketbooks of the brand’s target markets.

PR 52

PR Health Communications Branding 52