Sprout Social

MARCH 7, 2024

For example, if you notice gaps in your competitor’s offering, messaging or positioning, you can devise strategies to differentiate yourself by marketing and selling your unique value more effectively. By anchoring your strategies on data-driven insights, you can better defend your market and meet customer needs.

Price 87

Price Market Segmentation SEO Market Research 87

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 94

CRM Health Customer Journey Performance Marketing 94

Hubspot Marketing

NOVEMBER 12, 2020

Listening to your customers' feedback and suggestions for improvement is crucial to retaining customers and turning them into promoters of your brand. It may be difficult to hear the answers to these questions, but turning customer pain points around will elevate your product or service to the next level. How would you pronounce this?

Market Research 142

Market Research Food Health Product 142

Litmus

OCTOBER 26, 2022

Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Email makes all of your marketing better. White (Head of Research, Oracle Marketing Consulting ). “It

CRM 94

CRM Email Marketing Finance CMO 94

Neil Patel

FEBRUARY 13, 2023

This knowledge can help drive marketing efforts in the right direction by increasing: Brand awareness Business growth opportunities Potential leads Business health For an example of trends you should concentrate on, let’s look at digital vs. in-person buying habits: Long gone are the days when people buy most products in physical stores.

Marketing 84

Marketing Marketers B2C Price 84

Hubspot Marketing

DECEMBER 11, 2019

Research shows that Gen Z deals with far more body image, mental health, and cyberbullying issues than any other age group has in the past. Regardless of whether you're creating long-form content for millennials or short-form clips for Gen Z, you'll want to embrace mobile-optimized video when promoting your brand to either audience.

Gen Z 145

Gen Z Millennials Finance Education 145

Content Marketing Institute

AUGUST 28, 2018

In particular, corporate blogs that are nothing more than a self-promotional PR channel seem to be all too common. Ali Wert , content marketing manager, Frontline Education. Corporate blogs that are nothing more than self-promotional PR are all too common, says @allisonwert. CMWorld Click To Tweet. Use bad or “fake” news.

Content Marketing 108

Content Marketing Thought Leadership Marketing Marketers 108

Set Up

MARCH 29, 2022

I joined Three Five Two to run Growth Marketing. Growth marketing accelerates learnings in pursuit of product-market fit through rapid test-and-learn experimentation. Steele: Thankfully, the industry has been evolving and I am at a company that values and promotes the careers of females. And take time off!

Law 52

Law Thought Leadership Marketing Marketers 52

Duct Tape Marketing

AUGUST 23, 2023

It's funny because for a founder, no matter how good the financial outcome, leaving a company you started that you sacrificed your family for is like fraught with mental health issues. I was the face of this company, became overweight, became insufferable, and the Peloton community is what saved me and brought my mental health to stability.

Energy 52

Energy Whitepaper Health Transform 52

Buffer Marketing

JANUARY 31, 2023

Promote your newsletter across other channels Once you’ve packed your newsletter with the latest and greatest info, it’s now time to promote it to make sure readers are aware of it. Phil , Buffer’s Senior Product Marketer, just wrote a blog post on how one of our users, Dave, increased his newsletter traffic by 2.5x

Entertainment 25

Entertainment Promotion Advertising Advertisers 25

Hubspot Marketing

DECEMBER 17, 2020

The marketing images of dogs sleeping or lounging on Orvis beds is enough to inspire a nap. They’ve made their site a resource for dog health and behavior topics. Product category: Bedding. The bed linens product category is grouped under ‘home textiles’ together with curtains, quilts, pillows, and towels. Image source.

Product 138

Product Transform Fashion Retail 138

Litmus

DECEMBER 18, 2023

The overall health of the business The second most frequently used determining factor of email budget is the business’s overall health, with a little more than a third of the votes. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo.

Email Marketing 105

Email Marketing Transform Health Marketing 105

Hubspot Marketing

DECEMBER 28, 2023

Some workers choose remote work to help meet their physical needs, mental health needs, or family demands. One of the tips for doing this is folding the possibility of going remote into your next promotion cycle. Alec Biedrzycki , product marketer at AirTable, says, “I remove all social networks from my toolbar bookmarks.

Energy 107

Energy Food Entertainment Logistics 107

Litmus

DECEMBER 15, 2021

Jaina Mistry, Senior Manager of Email Marketing at Litmus. Cynthia Price, VP of Marketing at Litmus. Jess Materna, Director of Product Marketing at Litmus. Lily Worth, Email Design and Production at Litmus. Health Via Modern Nutrition). Best Agency Email : DAU Relationship Marketing.

B2C 97

B2C Food Email Marketing Health 97

Hubspot Marketing

AUGUST 21, 2023

Marketing Strategy Business Plan Example This business plan example includes the marketing strategy for the town of Gawler. It offers a comprehensive picture of how it plans to use digital marketing to promote the community. Add the budget and resources you'll need to put your plan in place.

Price 98

Price Finance Marketing Strategy Product 98

Hubspot Marketing

NOVEMBER 25, 2019

As you focus on some of the more mundane tasks related to social media, you might find that you're losing valuable time that you could use to plan out enticing multimedia campaigns or work on bigger, more productive marketing projects. Here's an AI-driven program that can help you do that.

Price 141

Price User-Generated Social Media Marketing Management 141

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 110

Copywriting CMO PR Social Media Marketing 110

Hubspot Marketing

JULY 20, 2020

You'll need to convince them that your product is worth buying -- even when they're putting most of their money into a college fund. As you create your product promotions or campaigns, consider how your product could help or benefit the experiences of someone planning for college, college students, or young professionals.

Gen Z 142

Gen Z Millennials Education Health 142

Unbounce

SEPTEMBER 4, 2023

Wondermind refers to themselves as the first mental fitness ecosystem to democratize and destigmatize mental health for everyone, and their newsletter focuses on mental fitness tips and candid conversations. It’s the very last email in a sequence of four emails we came across promoting a webinar. Follow Steve on Twitter.

Email Marketing 98

Email Marketing Customer Product eBook 98

Unbounce

SEPTEMBER 21, 2023

Wondermind refers to themselves as the first mental fitness ecosystem to democratize and destigmatize mental health for everyone, and their newsletter focuses on mental fitness tips and candid conversations. It’s the very last email in a sequence of four emails we came across promoting a webinar. Follow Steve on Twitter.

Email Marketing 52

Email Marketing Customer Product eBook 52