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How to hire an influencer: A guide for successful partnerships

Sprout Social

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 112
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How to Create an SEO Report That Wins Trust (and Budgets)

Backlinko

Then, layer in tailored insights for other teams (product, content, dev, etc.) Backlink profile health Keeps tabs on link trust and growth. Technical health Identifies site issues that hurt SEO. Did your development team ship technical fixes? For example, let’s say your top product page jumped from position No.

SEO 107
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The future is niche: a brand guide to popular niche communities

Sprout Social

Access targeted audiences You know your products and services arent for every single person out there. Personal trainers, dieticians, dermatologists and more have become influencers in this niche, using TikTok to share bite-sized health tips and facts. The videos often feature colorful products and ASMR-style sounds throughout.

Branding 101
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

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Merkle introduces new customer experience products for contactless shoppers

Martech

Customer experience management company Merkle debuted two new products today at CES that are aimed at improving the contactless shopping experience, both in-store and on-delivery, as health and safety concerns persist with the ongoing pandemic. Both new products join Merkle’s ShopNXT suite of digital and customer experience solutions.

Shoppers 110
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10 advanced strategy ideas for Google Ads

Search Engine Land

For ecommerce, you can show products on screen with their details; for lead generation, you can use testimonial videos. For example, if there are shipping delays and people start shopping earlier, like in November, you wouldn’t want to save all your budget for December and then find out that most people have already finished shopping.

eCommerce 101
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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.