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How to hire an influencer: A guide for successful partnerships

Sprout Social

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 114
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The future is niche: a brand guide to popular niche communities

Sprout Social

Personal trainers, dieticians, dermatologists and more have become influencers in this niche, using TikTok to share bite-sized health tips and facts. Though there are some concerns around health misinformation gaining visibility, doctors and other medical professionals are gaining presence in the space.

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10 advanced strategy ideas for Google Ads

Search Engine Land

For example, if there are shipping delays and people start shopping earlier, like in November, you wouldn’t want to save all your budget for December and then find out that most people have already finished shopping. If you stick to a fixed monthly budget, you won’t have this flexibility.

eCommerce 101
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

Fitness brand Peloton, for instance, regularly shares health tips and advice on its social media: View this post on Instagram A post shared by Peloton (@onepeloton) Electric toothbrush company Quip takes a similar approach, sharing oral health care advice on its blog. Image Source 5. Personalize your customer experience.

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3 Happy Little Content Marketing Examples (Feat. Bob Ross)

Content Marketing Institute

Plus, Twitter Marketing pits brand against brand – and marketers learn how shipping containers can predict business health. Bob Ross is back thanks to Mountain Dew. Continue reading → The post 3 Happy Little Content Marketing Examples (Feat. Bob Ross) appeared first on Content Marketing Institute.

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Where B2B and B2C Blur: A Lesson from the Polar Vortex

Adobe Experience Cloud Blog

Author: Shyna Zhang Recently, I had dinner with a Marketing VP from a leading global shipping company. In an industry like shipping, which serves both businesses and private consumers, it’s important not to disregard consumer opinion — even as B2B deliveries comprise 90% of revenue. My point exactly: You aren’t.

B2C 134
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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

Metrics such as delivery rate and bounce rate help evaluate the overall health and quality of your email distribution list. Transactional emails, such as order confirmations or shipping notifications, exemplify effective use of automation in business communications.