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How to hire an influencer: A guide for successful partnerships

Sprout Social

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 112
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How to Create an SEO Report That Wins Trust (and Budgets)

Backlinko

Backlink profile health Keeps tabs on link trust and growth. Technical health Identifies site issues that hurt SEO. Did your development team ship technical fixes? Helps spot cannibalization or decay. Important for authority. Vital for maintaining crawlability and indexability. How many backlinks were earned?

SEO 107
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The future is niche: a brand guide to popular niche communities

Sprout Social

Personal trainers, dieticians, dermatologists and more have become influencers in this niche, using TikTok to share bite-sized health tips and facts. Though there are some concerns around health misinformation gaining visibility, doctors and other medical professionals are gaining presence in the space.

Branding 101
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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

a special welcome offer—like a discount on the first purchase or free shipping). Parsley Health does this below, and closes with a limited-time offer to sweeten the deal: Source: Really Good Emails Personalization for the win Discover how leading brands are incorporating personalization into their email funnels and winning.

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10 advanced strategy ideas for Google Ads

Search Engine Land

For example, if there are shipping delays and people start shopping earlier, like in November, you wouldn’t want to save all your budget for December and then find out that most people have already finished shopping. If you stick to a fixed monthly budget, you won’t have this flexibility.

eCommerce 101
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

Fitness brand Peloton, for instance, regularly shares health tips and advice on its social media: View this post on Instagram A post shared by Peloton (@onepeloton) Electric toothbrush company Quip takes a similar approach, sharing oral health care advice on its blog. Image Source 5. Personalize your customer experience.

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What is social AI? The ChatGPT alternative for social marketers explained

Hootsuite

For example, look at Ochsner Health , Louisiana’s largest nonprofit academic healthcare system. Sentiment insights from social AI help you know what’s needed in the moment to right the ship. Just like social AI helps you spot fun trends early, it can also flag trends that are heading in the wrong direction.

Marketing 105